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Like an SNL spoof of PR-speak: "We at Goedekers are excited to bring this brand identity expertise to the table alongside their suite of consumer insights and activation strategies to better inform current operations while increasing customer awareness and recognition."
The hackneyed phrase, "bring to the table" mercifully fell from use years ago.
Among the many errors in this piece: Overuse of "strategic" or "strategy." "Brand" appears nine times!
1847 Goedeker to Undergo Strategic, Unified Rebranding Process
July 14 2021 - 08:30AM
BALLWIN, Mo., July 14, 2021 /PRNewswire/ -- 1847 Goedeker Inc. (NYSE American: GOED) ("Goedekers" or the "Company") and its Appliances Connection Business, the largest pure-play online retailer of household appliances in the U.S., today announced it has engaged Capsule to lead its strategic organizational rebranding process.
Capsule is a boutique firm that has served clients as a faithful editor for over 20 years, assisting with branding, company identity, messaging, and overall marketing strategy to produce tangible outcomes. Goedekers currently operates under two names, Goedekers and Appliances Connection, and is now undergoing the necessary process to transform into a singular brand.
"As our operations continue to grow, we find it paramount to operate under a single brand entity to help engage customers and stakeholders throughout every step of their journey with us," stated Doug Moore, Goedekers' CEO. "Capsule has historically provided clients with step-by-step strategies to better align messaging with long-term goals. We at Goedekers are excited to bring this brand identity expertise to the table alongside their suite of consumer insights and activation strategies to better inform current operations while increasing customer awareness and recognition."
Under this scope, Capsule will work with Goedekers to review the brand name, brand identity, visual identity system, and consumer messaging strategy. This strategic brand review will be aimed at providing a platform that will accelerate the Company's goal to change the way Americans buy appliances across the nation.
They bought a single store of a nationwide brand of independent resellers. Appliance Gallery Pinellas and Tampa Facebook account hasn't been active since Sept 2020, is their store even open anymore?
Well, looks like they listened and clarified last weeks vague PR - Appliance Gallery:
You do realize that that line is a boilerplate disclaimer used word-for-word by companies?
For example:
https://investors.potbelly.com/node/9616/html
So damn hilarious to this old lawyer: Amounts to, reporting person may or may not do something...
"The Reporting Persons purchased the Shares based on the Reporting Persons’ belief that the Shares, when purchased, were undervalued and represented an attractive investment opportunity. Depending upon overall market conditions, other investment opportunities available to the Reporting Persons, and the availability of Shares at prices that would make the purchase or sale of Shares desirable, the Reporting Persons may endeavor to increase or decrease their position in the Issuer through, among other things, the purchase or sale of Shares on the open market or in private transactions or otherwise, on such terms and at such times as the Reporting Persons may deem advisable."
Is that jumble the best they can concoct? Reporting person "bla bla." Reporting person "may." Reporting person...
Like I said, they're going for the daytrader penny player sliver of the market.
That PR is an embarrassment to finance and to the English language. It says nothing
Looks like today offered a 10%+ pop so far...
Interesting how emotional the new crop of wannabe daytraders can be...
This semi-literate PR fluff is comical, almost a spoof on bad IR-talk. Is Lambert paid by the word?
"Lambert will oversee Goedekers investor relations functions and serve as the primary point of contact for shareholders and the financial community. The firm will work to establish a leading investor relations outreach and communications program across both institutional and retail investor audiences to effectively communicate the Goedekers investor narrative."
Appropriately, GOED's only plummeted since this "news" came out a few days ago.
"pinky dressed in NYSE clothing." Doesn't trade on the NYSE. It's NYSE American or the AMEX. Not the same.
https://www.nyse.com/quote/XASE:GOED
https://en.wikipedia.org/wiki/NYSE_American
Why do I get the feeling it's gonna be the nutjob I used to work for. Probably due to the meaningless fluffer that was put out today. If it is whom I think it will be I'll jump out at whatever cost because the guy running that particular operation already bankrupted an 80 year old appliance retailer. His capacity to get rich while killing companies is unparalled.
Let's see who them finally announce unless they didn't have an actual deal inked.
GOED needs to show they are real and not just a pinky dressed in NYSE clothing.
I'm bummed and so much more bearish than before the fluffer destroyed my bullish outlook.
Real businesses don't waste money hiring firms to "to Lead Strategic Investor Relations Program." They let their revenues and profits do that via their SEC filings. (BTW notice the use of "Strategic," another fluff PR term).
It's obvious to me this "Florida appliance dealer" isn't taking the high road. REAL security analysists won't be impressed. They've seen it many times before.
That announcement wording is from the pennyland playbook. We've all heard it before. The use of "definitive agreement" is a BS term, too. Why not just call it an "agreement," which it sufficient.
I have blue chips that do frequent acquisitions (such as Danaher or Rockwell Automation). They announce acquisitions when they are completed.
I also hate such announcements.
That said, until the deal is completed, I'm sure they can't identify the other company.
But then again, why say anything until the deal is done?
My gut says this is real, but premature to announce.
They raised a lot of money, which would have come with some serious scrutiny... which they apparently passed!
WHAT'S THE NAME OF THE ACQUISITION ?
You are aware that most FL appliance dealers have already gone bankrupt. Which low hanging fruit are they pumping in these PRs brought to us by the Lambert "awareness" campaign?
Yes I own this and I'm not at all happy with the fluffer they put out today.
NAME THE ACQUISITION UNTIL THEY DO IT'S JUST BS AND I HAVE NO WAY TO VALUE IT.
GOED Picked up a little more this morning, Let's goed!
GOED *1847 Goedeker: Acquisition Accelerates Southern U.S. Addressable Market and Expands Premium and Luxury Brand Offerings
BY Dow Jones & Company, Inc. — 8:32 AM ET 07/07/2021
Looked like some short covering there into the bell!
1847 Goedeker Engages Lambert & Co. to Lead Strategic Investor Relations Program
BALLWIN, Mo., July 1, 2021 /PRNewswire/ -- 1847 Goedeker Inc. (NYSE American: GOED) ("Goedekers" or the "Company") and its Appliances Connection Business, the largest pure-play online retailer of household appliances in the U.S., today announced it has retained Lambert & Co. to lead its investor relations strategy.
Lambert is a full-service financial communications and investor relations firm that collectively has worked with hundreds of publicly traded and pre-IPO companies in a variety of industries throughout its 20-year history, measurably increasing their visibility and investment brand reputation among analysts, investors, and financial media coast to coast. Lambert is an expert in helping companies communicate with their shareholders through investor relations program initiatives, including providing corporate messaging and other consulting services to its clients.
"As we continue to strategically grow our operations, we are taking steps to reach a wider array of investors by leveraging Lambert's expertise in this area," stated Doug Moore, Goedekers' CEO. "Lambert has consistent track record of implementing first-class investor relations programs and will assist in our foundational efforts to communicate our value proposition across all of our stakeholder bases following the transformational acquisition of Appliances Connection. We are incredibly pleased to bring the firm's diverse experience and expertise alongside our management team and Board."
"We are excited to partner with Goedekers at this critical juncture in their growth trajectory," said Mike Houston, Partner at Lambert. "We have been impressed with their unique direct-to-consumer business model that provides long-term sustainable growth opportunities and look forward to communicating that value proposition to investors."
Lambert will oversee Goedekers investor relations functions and serve as the primary point of contact for shareholders and the financial community. The firm will work to establish a leading investor relations outreach and communications program across both institutional and retail investor audiences to effectively communicate the Goedekers investor narrative.
I believe that $GOED will go back to $6 sooner than what I originally thought.
Cheers
makes me visualize
GOED In again, Finnigan!
Once again, bettered my exit by a few cents.
Not really worth the stress and stain but I have a need for speed!
BeaUtiful day in Virginia!
MG
do you gotta be
a paid member to do that video?
- I could do some good work with that little add on
GOED PUMP&DUMP
hurry hurry bargain prices!
THE DUMP CONTINUES!
looks like the PM is a continuation of yesterday’s unloading through the AH
GOED PUMP&DUMP
very happy with my position here this is going to reach DOUBLE DIGITS SOON MARK IT $$$$$$$$$$$$$$$$
How can something up 11% today go down an additional 1% exactly?
And the answer is?
GOED down an additional 1%+ in AH
this is dropping like a rock
those poor newbies that bought at the high of the day
- not to mention the hopeless investors that own over $10
I feel so bad for those poor newbies that got trapped and bought the stock higher today
on top of those that own it in the double digits
GOED PUMP & DUMP
GOED Come back to me, GOED! I promise not to be unfaithful more than 2 or 3 more times, while the warrants are being worked off.
MG
CANARY LOSING OXYGEN!
get out before cave collapses!
GOED PUMP & DUMP
I BELIEVE YOU SAID THE SAME THING WHEN THE PPS WAS $3.00/SHARE, NOW $4.50, LOOKS LIKE 50% GAIN, IN A VERY SHORT TIME. NOT TOO BAD, FOR A "PUMP AND DUMP"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
SHIRLEY!!!!!!!!!!!!!!!!!!!!!!YOU CAN'T BE SERIOUS!!!!!!!!!!!!!!!!!!!!!!!!!
YIKES!!!!!!!!!!!!!!!!!!!!!!!YIPES!!!!!!!!!!!!!!!!!!!!!!!!YIKES!!!!!!!!!!!!
COUNT YOUR FINGERS AFTER YOU SHAKE HANDS HERE!
ANYONE HAVE A CANARY?
traps being set on GOED be careful this cave gonna collapse
gasp gasping for air
GOED - PUMP & DUMP
GOED I sinned one more time, succumbing to PROFITS.
Ready to reload!!
What is he talking about.
MG
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1847 Goedeker Inc.1847 Goedeker Inc. is an industry leading e-commerce destination for appliances, furniture, and home goods. Through its June 2021 acquisition of Appliances Connection, Goedekers created the largest pure-play online retailer of household appliances in the US. With warehouse fulfilment centers in the Northeast and Midwest, as well as showrooms in Brooklyn, New York, and St. Louis, Missouri, Goedekers is a respected nationwide omnichannel retailer that offers one-stop shopping for national and global brands. Goedekers and Appliances Connection carry many household name-brands, including Bosch, Cafe, Frigidaire Pro, Whirlpool, LG, and Samsung, and also carries many major luxury appliance brands such as Miele, Thermador, La Cornue, Dacor, Ilve, Wolf, Jenn-Air, Viking among others and sells furniture, fitness equipment, plumbing fixtures, televisions, outdoor appliances, and patio furniture, as well as commercial appliances for builder and business clients. Learn more at www.Goedekers.com. |
We are offering 91,111,111 units, each unit consisting of one share of our common stock, par value $0.0001 per share, and a warrant to purchase one share of common stock, in connection with our simultaneous acquisition of all of the issued and outstanding capital stock or other equity securities of 1 Stop Electronics Center, Inc., Gold Coast Appliances, Inc., Superior Deals Inc., Joe’s Appliances LLC and YF Logistics LLC (commonly known as Appliances Connection) as described in more detail in this prospectus. The warrants included within the units are exercisable immediately, have an exercise price of $2.25 per share and expire five years from the date of issuance. The shares of common stock and warrants contained in the units are immediately separable and will be issued separately.
Our common stock is listed and traded on NYSE American under the symbol “GOED.” On May 27, 2021, the last reported sale price for our common stock was $6.07 per share. The warrants have been approved for trading on NYSE American under the symbol “GOED WS” and will commence trading on May 28, 2021. In connection with this offering, we have applied for the listing of our common stock and warrants on the New York Stock Exchange, or the NYSE, however, we do not currently meet the minimum share price requirements of the NYSE and will not be able to list our common stock and warrants on the NYSE unless we meet such minimum share price and other listing requirements of the NYSE.
We are an “emerging growth company” as defined in Section 2(a) of the Securities Act of 1933, as amended, and are subject to reduced public company reporting requirements.
Investing in our securities involves risks that are described in the “Risk Factors” section beginning on page 25 of this prospectus.
Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.
Per Unit | Total | |||||
Public offering price | $ | 2.2500 | $ | 205,000,000 | ||
Underwriting discounts and commissions(1) | $ | 0.1575 | $ | 14,350,000 | ||
Proceeds, before expenses, to us | $ | 2.0925 | $ | 190,650,000 |
____________
(1) See “Underwriting” beginning on page 124 for additional information regarding underwriting compensation.
We have granted a 30-day option to the underwriters to purchase up to 2,000,000 additional shares of common stock and/or warrants to purchase up to 2,000,000 additional shares of common stock, in any combination thereof, solely to cover over-allotments, if any.
Certain of our existing stockholders and certain of our officers, directors, employees and related persons, have indicated an interest in purchasing an aggregate of approximately 2,779,600 units in this offering at the public offering price. However, because indications of interest are not binding agreements or commitments to purchase, the underwriters may determine to sell more, fewer or no units in this offering to these persons, and any of these persons may determine to purchase more, fewer or no units in this offering. The underwriters will receive the same underwriting discount on any units purchased by these persons as they will on any other units sold to the public in this offering.
The units will be ready for delivery on or about June 2, 2021.
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