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CIRC has tons of insider buying too.......http://www.insidercow.com/history/company.jsp?company=circ&B1=Search%21
Here's a link to the Company News......http://www.cirtran.com/press/feb192008.php
Come over an check out the circ board. They are the bottler of playboy energy drink and trade at a mere .014 a share. Lots of info there about playboy and links to a couple of fun sites like myspace and playboy energy.
Playboy Enterprises, Inc. Reports Fourth Quarter and Full Year Results
CHICAGO, Feb. 13 /PRNewswire-FirstCall/ -- Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) today reported a net loss for the fourth quarter ended December 31, 2007, of $1.1 million or $0.03 per basic and diluted share. This compares with 2006 fourth quarter net income of $3.7 million, or $0.11 per basic and diluted share. The company reported an operating loss of $1.9 million for the 2007 fourth quarter, versus operating income of $3.1 million in the prior-year period. Revenues for the 2007 fourth quarter were $85.9 million, essentially flat compared to the prior year.
The fourth quarter 2007 results included both a $1.9 million charge, due primarily to the sale of assets related to the company's Andrita television studio, which is expected to be completed in March 2008, as well as a tax benefit of $2.6 million, primarily related to the UK television operations. The fourth quarter 2006 results included a $1.8 million charge related to a legal settlement and a $2.6 million tax benefit.
Net income for the full year totaled $4.9 million, or $0.15 per basic and diluted share, more than double 2006 net income of $2.3 million, or $0.07 per basic and diluted share. Operating income rose 10% for the year to $10.0 million on a 3% increase in revenues to $339.8 million.
PEI Chairman and Chief Executive Officer Christie Hefner said: 'We continue to be very pleased with the growth and performance of our Licensing Group. The 40% growth in 2007 full-year Licensing income reflected solid double-digit profit gains in our core consumer products businesses as well as the first full year of operations of the Playboy venues at the Palms Casino Resort. We were also opportunistic in the sale of several pieces of art. The media businesses' results were mixed. We posted another year of double-digit revenue and profit growth for the international TV business and increased total advertising sales for Playboy in print and online. But we were disappointed with fourth quarter domestic TV and Publishing results.
'Looking ahead, our strategy is to grow the company leveraging both the 'high tech' and 'high touch' attributes of the Playboy brand. In the media businesses, our first goal is to return our online and mobile properties to strong growth drivers. These efforts will entail investments in technology, marketing and content, which should begin to show results by the end of the year. In addition to creating revenue-enhancing opportunities, our second goal in 2008 is to look for ways to improve margins in our media businesses, both by narrowing our focus to those initiatives with the most promise and by reducing our cost structure. We are finalizing two deals to that end. We expect next month to complete the sale of the assets of our Andrita television studio, which will benefit us financially while still allowing us to continue using those state-of-the-art production facilities. In addition, we are completing a deal to outsource our e-commerce and catalog business to a company with significant experience in merchandising lifestyle brands. We believe that this deal will improve profitability in what historically has been a very low- margin business and allow our licensing business to generate much higher sales through the e-commerce distribution platform than they previously have been able to achieve.
'We expect Licensing to report another year of growth in our consumer products business as we expand our distribution and product lines, as well as open new Playboy concept stores. We also expect to close another location-based entertainment deal, building a pipeline that will provide a steady stream of openings to those high-margin, high-profile venues in years to come,' Hefner said.
Entertainment
Fourth quarter 2007 segment income for the Entertainment Group was $2.5 million, down from $4.7 million in the prior-year period on a 3% decline in revenues to $50.7 million.
Domestic TV revenues were off 10% to $16.9 million, primarily due to pressure on splits and a reduction in the total number of households with access to the company's linear networks. International TV revenues were up 9% to $14.1 million due to continued organic growth of the international networks as well as increased third-party sales. In the online/mobile businesses, revenues generated by increased e-commerce holiday sales and the continued migration of advertising dollars to Playboy.com more than offset lower pay site revenues, resulting in a less than 2% increase in fourth quarter revenues to $17.7 million.
Publishing
The Publishing Group reported a $1.5 million segment loss for the 2007 fourth quarter compared to a $0.5 million loss in the prior-year period. Revenues were off $0.5 million to $24.7 million.
Although Playboy magazine's newsstand revenues were flat in the 2007 fourth quarter compared to the prior-year period, lower subscription revenues led to a 5% decline in total circulation revenues to $12.6 million. Advertising revenues were off 3% in the quarter to $8.0 million. This slight decline in print ad sales was more than offset by gains in online advertising, resulting in a year-over-year increase in combined fourth quarter Playboy magazine and online advertising revenues of 4%.
The company said that it expects to report a 30% decline in Playboy magazine's advertising revenues in the first quarter of 2008, partially as a result of the rate base reduction that became effective with the January 2008 issue and related 13% decrease in ad rates.
Licensing
Segment income for the Licensing Group rose 17% to $6.9 million in the 2007 fourth quarter compared to $5.9 million in the 2006 fourth quarter. Revenues totaled $10.5 million, up 18% from $8.9 million in the same time period. Increased sales from consumer products were primarily responsible for the year-over-year revenue and profit growth.
Corporate Administration and Other
Corporate Administration and Promotion expense increased in the 2007 fourth quarter to $7.9 million from $7.0 million in the prior year.
In addition, the company reported a $1.9 million charge in the 2007 fourth quarter primarily related to the decision to sell the assets of our Andrita television studio as well as an agreement to license the e-commerce business. Both deals are expected to close in the 2008 first quarter.
The company reported tax benefits of $2.6 million in both the 2007 and 2006 fourth quarters.
Additional information regarding fourth quarter 2007 earnings will be available on the earnings release conference call, which is being held today, February 13, at 11:00 a.m. Eastern /10:00 a.m. Central. The call may be accessed by dialing 800-896-8445 (for domestic callers) or 785-830-1916 (for international callers) and using the password: Playboy. In addition, the call will be webcast. To listen to the call, please visit http://www.peiinvestor.com and select the Investor Relations section.
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment website; and licenses the Playboy trademark internationally for a range of consumer products and services.
Hot, Hotter, Hottest!
'The Girls Next Door' Featured on Three Sizzling Versions of Playboy's March Cover
Holly, Bridget and Kendra Top the List of Playboy's 25 Sexiest Celebrities
NEW YORK, Feb. 7 /PRNewswire-FirstCall/ -- Playboy magazine spotlights the world's 25 Sexiest Celebrities in its annual March Sex and Music issue, and awards its 'Sex Stars of The Year' title to Holly Madison, Bridget Marquardt and Kendra Wilkinson, the stars of E!'s hit series 'The Girls Next Door.'
The issue will mark the girls' third 'Sexiest Celebrities' appearance and third Playboy cover. To celebrate this milestone, Playboy is offering three different versions of its March cover. All feature the girls in various stages of undress, with subscribers receiving a collector's edition nude cover, domestic newsstands featuring the girls in lingerie, and Playboy's international fans seeing their favorite reality TV stars in a topless version (issue on newsstands and at http://www.playboydigital.com Friday, February 8; all three versions of the magazine are available at http://www.playboystore.com).
Playboy's 25 Sexiest Celebrities feature celebrates today's hottest stars with a 10-page pictorial that includes Jennifer Love Hewitt, Britney Spears, Jessica Alba, Scarlett Johansson and Christina Aguilera. Holly, Bridget, and Kendra were fan favorites because of their sex appeal and international success.
Also included on Playboy's 25 Sexiest Celebrities list are (in order of
appearance):
Sara Jean Underwood
Pam Anderson
Jenny McCarthy
Eva Mendes
Cindy Margolis
Britney Spears
Angelina Jolie
Cameron Diaz
Carmen Electra
Beyonce
Kim Kardashian
Vida Guerra
Jessica Alba
Christina Aguilera
Jennifer Love Hewitt
Tyra Banks
Scarlett Johansson
Monica Bellucci
Denise Richards
Jessica Simpson
Alicia Keys
Jessica Biel
Rose McGowan
Adrianne Curry
SOURCE Playboy
Source: PR Newswire (February 7, 2008 - 10:40 AM EST)
News by QuoteMedia
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Check this Fed..They sucked up about 12% of the shares..
http://yahoo.brand.edgar-online.com/fetchFilingFrameset.aspx?FilingID=5664428&Type=HTML
Playboy Enterprises Sets Fourth Quarter 2007 Earnings Conference Call
CHICAGO, Jan. 31 /PRNewswire-FirstCall/ -- Playboy Enterprises, Inc. (NYSE: PLA, PLAA) will hold a conference call related to its fourth quarter 2007 earnings on Wednesday, February 13, 2008, at 11:00 a.m. Eastern. The company's fourth quarter 2007 earnings will be released prior to the market opening that morning.
The call may be accessed by dialing 800-896-8445 (for domestic callers) or 785-830-1916 (for international callers) and using the password: Playboy. In addition, the call will be webcast. To listen to the call, please visit http://www.peiinvestor.com and select the Investor Relations section.
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services.
SOURCE Playboy Enterprises, Inc.
Source: PR Newswire (January 31, 2008 - 11:15 AM EST)
News by QuoteMedia
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THQ Wireless Inc. and Playboy Enterprises Sign Global Agreement for New Mobile Games Launch
First Release, “Playboy Games: Pool Party,” Scheduled to Launch Worldwide In Summer 2008
THQ Wireless Inc., a subsidiary of THQ Inc. (NASDAQ:THQI), today announced that it has signed a worldwide agreement with Playboy Enterprises, Inc. (NYSE:PLA)(NYSE:PLAA) to exclusively develop Playboy-branded mobile games. The multi-year Playboy agreement covers the development and publishing rights to multiple Playboy-branded, lifestyle themed, non-nude mobile games featuring bikini-clad Playmates to be released worldwide. The first title, Playboy Games: Pool Party, is scheduled to launch in summer 2008.
“Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience,” said Adam Comiskey, vice president, international, THQ Wireless. “THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle.”
“The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services,” said Ed Lang, senior vice president of mobile, Playboy Media Group. ”Given the growth of the mobile industry, we’re excited to join THQ Wireless in offering this next-generation form of entertainment to consumers."
Playboy Games: Pool Party will include a set of mini-games depicting animated, bikini-clad Playmates at the famous Playboy Mansion engaged in “pool party sports” including poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding. Developed by THQ Wireless internal studio Universomo, Playboy Games: Pool Party is based on actual events held at the Playboy Mansion and immortalized in the Playboy Home Entertainment DVD release, Playmate Playoffs, hosted by Chuck Woolery.
About Playboy Enterprises Inc.
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment website; and licenses the Playboy trademark internationally for a range of consumer products and services.
About THQ
THQ Inc. (NASDAQ:THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless, Universomo and their respective logos are trademarks and/or registered trademarks of THQ Inc.
The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to the agreement with Playboy Enterprises and the Playboy Games: Pool Party mobile video game, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2007, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
THQ Wireless
Louise Norton, Public Relations
+ 44 77 47 488 198
louise.norton@thq.com
or
THQ
Julie MacMedan, Investor Relations
818-871-5125
investor@thq.com
or
Playboy Enterprises
Matt Kalinowski, Publicity
323-276-4214
mkalinowski@playboy.com
Source: Business Wire (January 28, 2008 - 5:45 AM EST)
News by QuoteMedia
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Playboy's Ninth Annual Super Saturday Night Event Promises to Turn Up the Heat in Arizona's Desert
'Playboy's Desert Oasis and Resort' - Presented by Cuervo Black, Corona Extra, and Jet One Jets - Will Be the Weekend's Most Exclusive Party
NEW YORK, Jan. 24 /PRNewswire-FirstCall/ -- For the ninth consecutive year, Playboy will throw the most exclusive party in town during Phoenix's highly-anticipated Super Bowl weekend. 'Playboy's Desert Oasis and Resort' will be held at The Pavilion at Wild Horse Pass on Saturday, February 2, 2008. The annual Super Saturday Night event will be hosted by Grammy winning hip-hop artist and actor Common, with a special appearance by Hugh Hefner, along with Holly Madison, Bridget Marquardt and Kendra Wilkinson, stars of the hit E! series 'The Girls Next Door.' Celebrity Guest DJ Nick Cannon and DJ Reach will spin the tunes throughout the night at what promises to be Arizona's sexiest soiree of the weekend.
Celebrities, athletes and VIPs will party with 26 Playboy Playmates at the retro-themed event. 'Playboy's Desert Oasis and Resort' will blend vintage and contemporary elements from the 1960s desert, and reflect the era's hip style with a modern edge. Partygoers who enter the sexy sanctuary will be treated to a dance floor surrounded by cabanas, an Oasis Bar, a life-size Femlin model atop a martini glass, a retro coffee shop filled with tasty treats, a gift shop stocked with unique takeaways, and more.
Sponsors for Playboy's Super Saturday Night event include Cuervo Black(R), a signature blend of Tequila perfect for mixing with cola or drinking on the rocks; Corona Extra, America's #1 imported beer; Jet One Jets, the leader in providing full-service charter aviation; Playboy Cigars and TicketCity.com. All sponsors will be integrated into the event through creative and unique decor elements, and partygoers will have a chance to enjoy Cuervo Black beverages, and Corona Extra and Corona Light beers. Additionally, Jet One Jets will provide roundtrip private jet service for Hugh Hefner and The Girls Next Door, and Jose Cuervo will continue its commitment to social responsibility by getting guests home safely from the event through its Safe Rides Home program.
After the event, all leftover food will be donated to Waste Not, a food recovery organization that rescues excess perishable food and delivers it the same day to a diverse network of agencies that feed the hungry. In 2006, Waste Not delivered almost 1.5 million pounds of nutritious food to more than 80 recipient agencies including day-care centers, homeless shelters, residential homes for the physically and mentally challenged, assisted living facilities for the elderly, youth programs, soup kitchens and emergency food pantries.
Last year's Super Saturday Night event in Miami was hosted by Lil Jon and featured a 'P.M.: Playboy Miami After Dark' theme. Celebrities and athletes in attendance included Johnny Knoxville, Alyssa Milano, Tony Romo, Jeremy Piven, Kanye West, Danica Patrick and Taye Diggs.
SOURCE Playboy Enterprises, Inc.
Source: PR Newswire (January 24, 2008 - 10:51 AM EST)
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Playboy Magazine Searches For Its 55th Anniversary Playmate
Junior Photo Editor and Co-Star of 'The Girls Next Door' Holly Madison to Oversee Nationwide Search
LOS ANGELES, Jan. 17 /PRNewswire-FirstCall/ -- To commemorate its 55th anniversary, Playboy magazine is launching a multi-city tour in search of a very special 55th Anniversary Playmate. The fresh-faced winner will appear in the magazine's January 2009 issue and receive a $55,000 modeling contract (issue on newsstands December 2008).
Junior Photo Editor and 'The Girls Next Door' star Holly Madison will oversee the nationwide search, which kicks off on January 16 at the Playboy Mansion in Los Angeles. 'I am thrilled to be part of Playboy's search for its 55th Anniversary Playmate,' said Holly. 'We're looking for someone who is sexy, sophisticated, and the all-American girl next door.'
Playboy photographers will travel across the U.S., interviewing candidates in each of the following cities:
Los Angeles January 16-17
Phoenix February 12-13
Atlanta March*
Dallas April*
Chicago May*
Columbus, OH June*
New York City July*
*Please visit http://www.playboy.com/castingcalls for specific dates and details.
Interested candidates should call the 55th Anniversary Playmate Hotline at 1-877-777-1953 to arrange an interview. They can also submit a recent full-figure photo in a two-piece swimsuit and a head-and-shoulders portrait to Playboy:
Regular Mail: E-Mail: Playboy Magazine
55thplaymatesearch@playboy.com
55th Playmate Search
680 North Lake Shore Drive
Chicago, Illinois 60611
Candidates must be at least 18 years of age and provide two forms of identification at the time of their interview, one a photo ID that shows date of birth. Polaroids, snapshots, color slides and digital images will be accepted; all submissions will be kept confidential. All photos submitted become property of Playboy and cannot be returned.
SOURCE Playboy Enterprises, Inc.
Source: PR Newswire (January 17, 2008 - 3:48 PM EST)
News by QuoteMedia
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lol puts i guess ? seems like all made the turn weeeeeeee
I messed up with Apple..Should have pulled the trigger on an option and did not!! Ughh!! It is up $200 from where I was going to pull the trigger! That makes me MAD!!
errrrrrr no but damn nice call
have RIMM,POT,AAPL calls
RIMM just went green weeeeeeeeeeeeee
Get a chance to play with any BBI??
no i will look now though
Have you seen the bath BBI has taken?
Did well this morning..Dumped those USB March $35 Calls for $25 bought yesterday at $15 and sold off 300 shares at $30.62 that I got for just under $30...Let's do that again!
nor have i got into calls on RIMM,POT and AAPL this morning and uhmm not so good right now i turned off everything but ihub lol
staring at it now..I know it is...Still have not pulled the trigger yet..
hmm 52 week low good buy op imo
Can you say beaten down to no end!
We need the December Playmate!!
Man I know, I've just been busy as hell these past few weeks.
Dang, I thought that I had already added her, I'll look for her tonight.
Hey kgoodrich..Thanks for stopping by..Yes she is a tad oversold..Market conditions is the result of this...Good buying opp now...
Hello Playboy board.
I am adding you to my board list. I could not imagine having a board about the Playboy stock and not including it. When the full stoch crosses back up then you'll know that your fall has come to a stop. I think you're oversold anyway; stockwise, never magazine wise. hehe Best to you. I should have the list up by midday sometime.
So do we have a December Playmate or what!!! The PPS needs a HOTTIE!!
i know look around all the blood :(
WOW! PLA @ $8.28...Oh sooooo tempting...I can't pull the trigger Fedex!!! The economy is not done punishing yet....
I would know that better than most!! lol
no doubt everyone needs porn roflmao
You know the economy is in the POOPER when PLA is at $8.50!
That is my X-Mas gift next year..Promise to myself..Hopefully if trading goes as well as I expect it to this time next year it will be me in a picture with the actual car in the profile! Fingers crossed!
agreed watching so close nice car in the siggy
Under $9..Tempting but market conditions need to improve..
You JINXED her!! lol..Have a great weekend!
Cool, give me a couple of minutes and I'll give ya hollar.
I am around..Fire away when you can..Was doing some things when you called
unsure but not a bad thing lol
This is intresting bro..PLAINFIELD SPECIAL SITUATIONS MASTER FUND LTD. 865,000 CLASS A COMMON STOCK out of 4,864,102 (as of 10/31/07) 17.7%<<They continue to accumulate the voting shares...Hmmmm????? Thoughts???
http://yahoo.brand.edgar-online.com/fetchFilingFrameset.aspx?FilingID=5586536&Type=HTML
Playboy Announces Pan-European Partnership with Leading Mobile Service Provider Minick
Partnership Enables Playboy to Rapidly Expand Its Existing Business in Europe
LOS ANGELES, and ZOLLIKON, Switzerland, Dec. 11 /PRNewswire-FirstCall/
-- Playboy Enterprises (NYSE: PLA, PLAA) announced today that it has selected MINICK AG, a pioneer in wireless infrastructure solutions and interactive applications, to help expand its mobile business throughout Europe. The multi-year partnership is designed to expand Playboy's distribution of branded products and services to consumers throughout the region.
'Because Playboy is one of the world's most recognized brands, we want to make sure that we continue to deliver a superior experience for our customers who want to interact with our brand and our content through mobile devices,' said Ed Lang, SVP & GM of Playboy Mobile. 'Minick's impressive track record with major entertainment and media brands, as well as their massive reach, make them a perfect choice for Playboy. We are excited to be working with them in this key area of our digital distribution strategy.'
Playboy and Minick will work together to launch visually rich and compelling interactive mobile products including video clips, mobile TV, games and other services. European consumers soon will be able to both view and participate in Playboy programs and social communities.
Tero Turunen, Minick's CEO, added: 'The possibilities of using mobile as part of an integrated digital content distribution strategy are endless. Given the iconic nature of the Playboy brand, our goal is to enhance their content offerings and expand their reach, both through traditional portals as well as on a direct-to-consumer basis. Over the coming years, the increased convergence of mobile and online will create significant opportunities for companies like Playboy.'
The Minick Service Platform including its video encoding and streaming capabilities offer carrier-grade solutions, which run mobile services globally. It is available to customers either as a managed or as a packaged solution. Carriers, entertainment companies and mobile marketing players alike, choose Minick for its long track record of successfully managed mobile projects and Minick's platform for its efficiency, reliability and flexibility.
About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international multi-media entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men's lifestyle and entertainment Web site; and licenses the Playboy trademark internationally for a range of consumer products and services.
For more information please visit http://www.playboyenterprises.com.
About Minick
MINICK is the pioneer of interactive mobile applications and infrastructure solutions. Founded in 1994, MINICK develops and operates mobile services for network operators such as Vodafone, T-Mobile, Telefonica and Orange for media and entertainment companies such as MTV, Endemol, Warner Bros., Universal Pictures and SonyBMG as well as for corporate clients in mobile marketing/advertising. The company has built one of the largest mobile service delivery networks in Europe, Africa and the Americas, and operates its own messaging and mobile Internet hosting centers. MINICK is powering more than 400 mobile internet portals for network operators around the world. The company has offices in Switzerland, Germany, the United Kingdom and Spain. More information can be found at http://www.minick.net. MINICK is part of Swisscom Group since December 2006.
SOURCE Playboy Enterprises
Source: PR Newswire (December 11, 2007 - 2:38 PM EST)
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Playboy Enterprises, Inc.
Homepage | SEC Filings | Financial Reports | Earnings Projections |
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About PLA:NYSE
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLA.A) is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The Company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as on retail stores and entertainment venues. The Company's three business groups are Entertainment, Print/Digital and Licensing.
Entertainment
The Entertainment Group develops, produces, acquires and distributes a wide range of high-quality lifestyle and adult programming for domestic and international television networks, which are primarily pay services. The original network, Playboy TV, was launched in 1982 and helped pioneer the premium TV market in the United States. Today, Playboy TV's original productions include magazine-format shows, reality-based and dramatic series, live events and celebrity and Playmate programs. The Company also has a range of adult-movie channels. Through networks, joint ventures and licensing deals, Playboy's television programming is available in more than 100 countries and, in the United States alone, is accessible in more than 65 million households.
PEI's Alta Loma production company develops, co-produces and licenses content for third-party networks and mainstream motion pictures. Recent initiatives include E! Entertainment Television network's popular multi-year reality series "The Girls Next Door," "Kendra" and Sony Pictures' "The House Bunny."
The Entertainment Group also includes Playboy Radio, which was launched in 2002 as the first premium service in the history of satellite radio. Today, the 24-hour Playboy-branded radio channel is available on both SIRIUS and XM satellite radio to more than 20 million subscribers. The channel features new and exclusive Playboy content and expands our audience of Playboy consumers to the satellite radio platform. Aimed at the mature, sophisticated audience that Playboy magazine helped to create and define, Playboy Radio offers a sexy listening alternative nationwide.
Print/Digital
The Print/Digital Group includes the U.S. and 27 international editions of Playboy magazine and various media extensions including special editions and calendars as well as free and pay websites, and the licensing of content for mobile and other distribution platforms.
Founded by Mr. Hefner in 1953, Playboy magazine is the best-selling monthly men's magazine in the world based on the combined circulation of the U.S. and international editions. The U.S. edition has a rate base of 1.5 million, approximately one in ten men in the U.S. age 18 to 34 reads the magazine. As a general-interest magazine, with a reputation for excellence for its high-quality photography, entertainment, humor, cartoons, and articles on current issues and trends, the magazine plays a key role in driving the continued popularity and recognition of the Playboy brand. It also serves as a source of content, a connection to celebrities who appear in the magazine and a publicity generator.
The company has 27 licensed foreign editions, all of which are profitable and serve as regional brand drivers. An estimated 9 million adults read Playboy's international editions each month, bringing the magazine's global readership to more than 18 million readers.
In addition, the company publishes approximately 25 special editions each year. These are thematic-based pictorials that are sold via newsstand and include such titles as Playboy's Lingerie, College Girls, and Fresh Faces.
Playboy.com is one of the world's most popular men's websites, with more than five million unique global visitors and nearly 45 million page views monthly. It generates revenues from pay sites, advertising and e-commerce. The robust free site features a range of content that expands upon the editorial heritage of the magazine and includes humor, style, games, entertainment and advice. Through a dazzling array of original video, animation, and interactive content, combined with a wide variety of opportunities to personalize content, users can create their own customized experience.
The primary source of online revenues is a range of premium clubs, which are thematically grouped and can be purchased at a variety of price points and for varying periods of time. The quality of the literary and video content available is a critical differentiating factor from competitive websites.
The third major online revenue stream is Playboy-branded e-commerce websites. Playboystore.com and ShopTheBunny.com, combined with their respective catalogs, offer customers the ability to purchase Playboy-branded fashions, calendars, DVDs, jewelry, collectibles, and back issues of Playboy magazine and special editions, as well as some select non Playboy-branded products. The Company outsourced e-commerce functions beginning in 2008.
In addition, PEI creates and distributes content for mobile platforms and operates and licenses international websites. Playboy Mobile offers the classic Playboy lifestyle through engaging wireless content including Playboy-themed games, images, video clips and mobile TV. Playboy offers wireless entertainment services through licensees and carriers in over 40 territories around the globe including Argentina, Australia, Brazil, Canada, France, Germany, Italy, Japan, Russia, and the United States.
Licensing
Through deals in Asia, Europe and the Americas, Playboy's trademarks and images appear on a wide range of consumer products including apparel, accessories, footwear, lingerie, jewelry, fragrances and home fashions. Playboy's licensed products business now generates more than $900 million in global retail sales in more than 150 countries and territories. In addition, the Licensing Group generates revenues from location-based entertainment venues and Playboy-branded retail stores.
Capitalizing on the Company's powerful brand name and its Rabbit Head logo - one of the most recognized symbols in the world - Playboy licenses its trademarks, including the Playboy name, Rabbit Head design, other images, and artwork owned by the Company, for worldwide manufacture, sale, and distribution of products. PEI works with licensees to develop, market and distribute high-quality Playboy-branded merchandise that includes men's and women's fashion apparel, men's underwear, women's lingerie, accessories, collectibles, cigars, watches, jewelry, fragrances, shoes, luggage, bath and body products, small leather goods, stationary, music, eyewear, barware, home fashions, energy drinks and slot machines.
The Company owns and operates a Playboy-branded retail store in Las Vegas. Playboy also licenses similar retail stores with locations in Bangkok, Kuala Lumpur, Las Vegas and Melbourne. The stores offer customers the opportunity to purchase Playboy-branded merchandise around the world.
In October 2006, Playboy opened a multi-faceted entertainment venue in conjunction with the Palms Casino Resort in Las Vegas. The property includes a Playboy Club casino, Hugh Hefner Sky Villa, nightclub and Playboy store in addition to the stunning 30-foot tall Rabbit head on the exterior of one of the towers. Additional venues, which are currently under development in Mexico and South Beach, will allow consumers to further interact with the iconic Playboy brand and experience the Playboy lifestyle.
The Playboy Jazz Festival and Playmate Promotions are company-wide marketing activities. Since 1979, Playboy has produced the Jazz Festival on an annual basis in Los Angeles at the Hollywood Bowl. Playmate Promotions represents the Playmates in advertising campaigns, trade shows, endorsements, commercials, motion pictures, television and videos.
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