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Net Element, Inc. (NETE)

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Net Element is a global technology company delivering a range of electronic payment solutions that enable merchants of all sizes to process transactions through various integrated platforms. Ranked as one of South Florida Business Journal's Top 25 Fastest-Growing Technology Companies, Net Element bases its products around a set of innovations that enables it to compete in select, competitive market segments.

The Florida-based company owns and operates a global mobile payments and transactional processing provider TOT Group, Inc., parent company to: Unified Payments, which was recognized by Inc. Magazine as the #1 Fastest Growing Company in America in 2012; Aptito, a next generation cloud-based point-of-sale ("POS") payments platform; Restoactive, a seamless digital add-ons for legacy POS systems; Digital Provider, a leading provider of SMS messaging and mobile billing solutions; and Payonline, a fully integrated processor agnostic electronic commerce platform.

Revenues are primarily driven by transaction fees, and the company continues to see increased acceptance and adoption of its mobile and online payments. In 2015 alone, the company processed 51.2 million bankcard transactions in North America. The same year, Net Element processed 90 million transactions in CIS and the Russian Federation in 2015, as well as 19.5 million mobile transactions in emerging markets.

Net Element's domestic strategy is to grow transactional revenue through the innovation of SME productivity services such as its signature POS solution, Aptito. The broader North America market strategy is to expand distribution while exploring new products, services, and value-added offerings.

Internationally, Net Element's strategy is to leverage its omni-channel platform to deliver flexible offerings to emerging markets with diverse banking, regulatory and demographic conditions. With a growing physical presence in Central Asia, Net Element has a portfolio of international clients that includes Nokia, Samsonite, Papa Johns, Microsoft, Norton by Symantec, Alawar Entertainment and many others.

Laying the groundwork for sustained growth, Net Element continues to focus on improvement and investments in its core technology and new product offerings. The company allocates its resources, along with the extensive experience of its management team, to foster growth in payment processing and the worldwide mobile payment industry, which is forecast to surpass $1 trillion in 2019.


Investment Highlights

  • Innovative solutions that support a range of applications within one robust platform
    Disruptive product offerings that create new market value for merchants and the payments ecosystem
    Aggressive sales strategy achieves quick results through aggressive, innovative sales incentives
    Focused on emerging markets with a growing preference for innovative mobile technology
    Strategic payment-as-a-service model enables the development of innovative technologies and acquisition opportunities



Net Element's mission is to power global commerce and allow each client to conduct business globally. The company believes that understanding the consumer behavior and the needs of its merchant-clients is the most effective and profitable means to accomplish this mission. The vision is to set the standard for omni-channel payments acceptance and value-added service offerings with focus on the creation of a unified global transaction acceptance ecosystem. To enforce this mission, the company provides a number of services to fit any merchant's needs.

Accept payments anytime, anywhere. Net Element's Mobile Payments app is available for most devices.

Cloud-based solutions that are built to increase productivity and enhance revenue for the company's clients and partners.

From product reviews and recommendation engines to wish lists and product comparisons, Net Element turns lookers into buyers.

Easily monitor your business metrics, engage with customers, and compare your business to competitors - all in one dashboard.



Net Element's TOT Group, Inc. is a multinational mobile payments and transaction processing holding company providing a range of flexible online and offline payment solutions to mobile operators, content providers and merchants. TOT Group delivers comprehensive, end-to-end payment solutions to enable merchants to reliably accept cashless transactions at the point of sale ("POS"). From processing of electronic payments at the POS to processing mobile commerce transactions and managing merchant terminals to providing information management services, TOT Group's innovative solutions allow merchants to streamline their payments resources.

TOT Group Companies

Unified Payments

Unified Payments is one of the leading providers of bankcard payment processing services and value-add solutions in the United States. The company enables small- and medium-size merchants to accept cashless transactions for their merchandise and services by providing point-of-sale equipment, transaction processing, merchant business analytics, risk management, fraud detection, 24 hours / 7 days a week merchant assistance, support and chargeback management services.

  • Award-winning payment solutions
    Rated the fastest growing company in America (2012, Inc. 500 Magazine)
    Creating value for customers
    Customized payment acceptance solutions for small-to-medium sized businesses

Digital Provider

With Digital Provider, customers have the ability to charge their purchases directly to their mobile bill using only their mobile number. No credit cards or bank account information are needed. Digital Provider's global mobile billing solutions enable merchants to target millions of mobile and web users around the world.

  • One-click payment with real-time transaction confirmation
    Single interface to various mobile operators
    Support for one-time, subscription and recurring billing
    Multi-channel support: P-SMS, WAP, Phone, Web


Aptito is a next-generation, cloud-based POS restaurant system presented that brings the online consumer experience into the offline business world. Aptito's state-of-the-art tools are designed to increase sales, productivity and customer retention. As an all-in-one restaurant POS solution, Aptito offers the most complete package of features to bring an establishment into the digital age. The company's digital menus presented on the iPad are easy to customize and seamlessly integrate with its full-featured POS system and iPhone app.

  • Visual POS system includes everything needed to streamline operations
    Upgraded version offers new features and enhanced usability on iPad and iPhone
    Mobile ordering capabilities allow customers do order directly from their mobile device
    Digital menus enable the customer to order and pay directly from the menu, as well as contact wait staff or recommend dishes via social media


Payonline's flexible, high-tech payment solutions are for companies doing business on the Internet. Specialized in the integration and customization of payment solutions for websites and mobile apps, Payonline can arrange payments on the website of any commercial organization to increase the convenience and achieve the highest possible percent of successful transactions. The company's services are used by more than 3,000 companies around the world. Payonline offices are located in Russia and in the Republic of Cyprus.

  • Modern payment technologies: person-to-person, one-click, recurrent payments
    Geographic footprint includes Europe, Russia, Central Asia, United States and Canada
    Technologies for m-commerce: SDK for Android, iOS, Windows apps
    Accepting payments via credit cards, MasterPass and popular e-wallets


Restroactive offers easy-to-use mobile menus and kiosks that allow restaurant owners and/or managers the ability to redefine the restaurant without interrupting or changing the way business is conducted. Users can seamlessly add on to existing legacy POS system and increase their bottom line with more sales, faster table turnover, improved menu management and reduced labor costs.

  • Increases order size by an average of 20%
    Improved menu management offers easy sorting and categorizing options
    Instant menu updates eliminates the need to reprint menus
    Empowers staff and guests, creating an enjoyable experience for all users


Growth Strategy

Net Element approaches payments from a wide, holistic and global view of commerce. The company's objective is to become a leader in mobile payments and value-added transactional services in emerging global markets by offering the ability to pay anywhere using mobile, online or traditional card present methods.

Net Element has defined specific marketing strategies to fuel continued growth in North America and emerging international markets.

In North America

  • Expanding distribution
    New products and services
    Focus on value-added offerings
    Technology leverage
    Geographic expansion

Target Emerging Market Strategy

  • Emerging markets
    Expanding distribution
    New products and services
    Market penetration
    Operating leverage


Sales and Marketing Strategy


International Client Base

According to Forbes, 20% of leading e-commerce merchants in CIS use Net Element's PayOnline platform to accept payment transactions in Russia, Europe and Asia. The company's growing portfolio of international clients includes:


Market Performance

CIS and Russian Federation (mobile payments)

  • Processed 90 million mobile transactions in 2015, up 105% YoY
    Over 3 million recurring mobile payments users
    Over 100 content providers use our services
    Ranked as #1 SMS content provider in Russia
    Average subscription annual billings ~$12 per user
    Mobile payment users increased by 300% YoY

North America (Canada and the U.S.)

  • Processed 51.2 million bankcard transactions in 2015, up 45% YoY
    Over 10,000 SMB merchants
    Processed over $1 billion transactions in 2015
    Avg. annual revenue $1,800 per merchant
    Average upfront cost per acquisition $228
    Increased revenue per merchant for value added services $240 per annum

Emerging Markets (online payments)

  • Processed 19.5 million mobile transactions in 2015, up 36% YoY
    Over 11 million online payments users
    Over 3,000 merchants in CIS, EU and Asia
    Ranked as #1 IPSP in Russia with 30% market share
    According to Forbes, 20% of leading online merchants in
    Russia are clients of PayOnline
    Approximately 40% of revenue is EUR / USD



Net Element operates under the leadership of a seasoned management team with a proven track record of scaling businesses and delivering shareholder value. The team has collective experience in the necessary workings of new product launches, including brand development and market penetration, which powers the company's relentless focus on value creation and growth.

Oleg Firer - Chief Executive Officer and Director

Oleg Firer is responsible for the overall vision, strategy and execution of company's mission of powering global commerce. Before taking on his current position, Firer served as executive chairman of Unified Payments and has led the company from its inception until its acquisition by TOT Group in April of 2013. Under his leadership, Unified Payments' revenues grew by 23,646% over a 3-year period and the company was ranked as the No. 1 fastest-growing company by Inc. Magazine in 2012. Prior to Unified Payments, Firer held senior executive positions in private equity, payment processing, wireless communications and technology companies. Firer was recognized by Forbes as one of the 5 Incredible Enterpreneurs and by Business Leader Magazine as a Top Enterpreneur in South Florida, named by Poder Magazine as one of the Most Influential People in Miami, and also recognized by Inc. Magazine as the founder of the fastest-growing private company in 2012. Firer serves as a board member of Net Element, TOT Group's parent company and a member of the Electronic Transactions Association (ETA) Mobile Payments, ISO Practices and Risk, Fraud & Security committees. Firer supports the initiatives of the Firer Family Charitable Foundation, a charitable family fund focused on helping families and children in need.

Jonathan New - Chief Financial Officer

Jonathan New has been CFO of the company since October 2, 2012. From 2001 to 2003, New was COO of Ener1, Inc. From 2004 until it was sold in 2006, New owned and operated Wholesale Salon Furniture, which imported and distributed salon equipment. Thereafter, until joining Net Element, Inc., New provided services to public companies on a variety of corporate accounting, reporting and audit related issues. Prior to joining Ener1, Inc. in 2001, he held controller and chief financial officer positions with companies including Häagen-Dazs, Virtacon (a web development company), RAI Credit Corporation and Prudential of Florida. New obtained his BS in Accounting from Florida State University and began his career with Accenture. He is a member of the Florida Institute of Certified Public Accountants and the American Institute of Certified Public Accountants.

Steven Wolberg - Chief Legal Officer and Secretary

Steven Wolberg has been chief legal officer and secretary of Net Element since April 16, 2013. Prior to this he served in various capacities with Acies Corporation, where at varying times he was a consultant, director, and chief strategy officer. Since 1997 Wolberg has operated a solo law practice in Newton, Massachusetts. He has also served as chief counsel and vice president of corporate development for Mascot Networks in Cambridge, Massachusetts; president of Oakland Properties, Inc., a real estate development company; as an attorney in the real estate and corporate divisions of Brown and Rudnick in Boston; a partner with the law firm of Jordaan and Wolberg in Johannesburg, South Africa; and as an attorney with Goodman and North in Johannesburg. Wolberg also currently owns and serves as the managing member of Prime Portfolios, LLC, which holds a private investment portfolio of payment processing companies. Wolberg received his Bachelor of Arts from the University of Witwatersrand in Johannesburg, South Africa, his Bachelors of Laws from the University of Witwatersrand, in Johannesburg, South Africa, and his Juris Doctorate from the New England School of Law in Boston, Massachusetts. He is a member of the Massachusetts Bar Association.

Dmitrijus Apockinas - Chief Operations Officer

Dmitrijus Apockinas joined Net Element in April 2014 as president of Global Operations of TOT Group Europe Ltd (United Kingdom); he was appointed as chief operations officer of Net Element, a role to which he brings over 20 years of experience in the financial services industry, business and management consultancy. During his 11 years in banking sector, he has served as a top executive, vice-president, CEO and board member of three different banks and two mutual fund management companies. In 2011-2014, Apockinas, as a managing partner of the consultancy firm, accumulated vast knowledge of alternative payment systems, micro-finance and IT technologies sectors. Apockinas obtained his Bachelor of Science in Banking and Finance from the Institute of Modern Business in Moscow, Russia, and was awarded an MBA degree from the University of Warwick, Coventry, United Kingdom.


Net Element
3363 NE 163rd St., Suite 705 
North Miami Beach, FL 33160 
Phone: 305-507-8808



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NETE News: Securities Registration Statement (simplified Form) (s-3/a) 04/18/2018 05:22:47 PM
NETE News: JGR Capital Initiates Coverage on Net Element, Inc. (NETE) 04/17/2018 08:30:00 AM
NETE News: Net Element's Unified Payments Launches "Fast Pass Funding", a Same-Day Funding Service 04/05/2018 09:24:00 AM
NETE News: Net Element’s Unified Payments Launches “Fast Pass Funding”, a Same-Day Funding Service available through its proprieta... 04/05/2018 08:30:00 AM
NETE News: Net Element Reports Full-Year 2017 Financial Results and Provides Business Update 04/02/2018 09:50:13 AM
News News Alert: Securities Registration Statement (simplified Form) (s-3/a) 04/18/2018 05:22:47 PM
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#5393   Just loosing a few to partially cover the steak kIthdEy_kAmA 04/16/18 09:50:13 AM
#5392   Selling into the pump?? jpike 04/16/18 09:48:34 AM
#5391   Wheeeeeeeeeer NETE$ kIthdEy_kAmA 04/16/18 09:48:05 AM
#5390   ......12-14 today kIthdEy_kAmA 04/16/18 08:48:06 AM
#5388   Looking for a run above 12 Monday. Stock Seeker 04/15/18 07:41:35 PM
#5387   Love this stock $$$ kIthdEy_kAmA 04/13/18 01:21:21 PM
#5386   Volume surge stock1ace1 04/13/18 01:18:47 PM
#5385   Nete $9.95 stock1ace1 04/13/18 01:18:27 PM
#5384   Going up huge! crudeoil24 04/13/18 01:11:21 PM
#5383   PETE NAJARIAN!!!!! crudeoil24 04/13/18 10:11:11 AM
#5382   Yeeeeehaaaaaa kIthdEy_kAmA 04/12/18 09:53:08 AM
#5381   Show me the money. No profits in sight. jpike 04/06/18 09:15:41 PM
#5380   Sold yesterday, Buying a sizeable position today at Blutribe 04/06/18 02:01:15 PM
#5379   Najarian paying off big time! rawman 04/06/18 08:17:45 AM
#5378   Najarian paying off big time! crudeoil24 04/05/18 05:41:41 PM
#5377   Hehe kIthdEy_kAmA 04/05/18 03:31:16 PM
#5376   Company does not make money...period. jpike 04/02/18 02:39:40 PM
#5375   This thing trades like a ghost kIthdEy_kAmA 03/21/18 11:29:34 AM
#5374   Makes you wonder if this stock is even jpike 03/17/18 12:28:27 PM
#5373   Hmmmmm given no posts here for 2 days, ChrisJP 03/15/18 09:48:17 AM
#5372   Carl Icahn took recent stake Biggeoff 03/13/18 04:28:55 PM
#5371   NETE has 14% shares of OS owned by crudeoil24 03/13/18 08:26:27 AM
#5370   $surg is another one to watch. The only FunDude 03/12/18 11:13:13 PM
#5369   20, then 30 possible.....big money loading stockdawg44 03/12/18 10:22:48 PM
#5368   Also, for block chain security protection see developments jpike 03/12/18 07:21:15 PM
#5367   WATCHING NETE AFTERHOURS otcmoneydoubler 03/12/18 04:12:43 PM
#5366   Low float, lots of shorts and block chain. Stock Seeker 03/12/18 02:45:03 PM
#5365   Nice to see some green here. What's causing FunDude 03/12/18 02:39:50 PM
#5364   NETE vs MARA(Industry comparisons) legalizeMJ 03/12/18 02:39:36 PM
#5363   Next resistance 12 then 14 Stock Seeker 03/12/18 11:34:26 AM
#5362   A break of 11.20 sends it. Stock Seeker 03/12/18 09:41:26 AM
#5361   BTC up 9% today. If it’s like this Stock Seeker 03/11/18 08:06:20 PM
#5360   NETE appears to be the play toy of jpike 03/10/18 07:04:50 PM
#5359   Thanks man. Hope you enjoyed the ride! ProBullish 03/10/18 01:04:49 AM
#5358   volume! aristotelisonassis 03/09/18 02:37:20 PM
#5357   NETE buy 9.4241 stocktrademan 03/09/18 10:43:55 AM
#5355   Dip over, IMHO -> Time to buy! pberger 03/09/18 10:14:06 AM
#5354   Not far away from $8 hahahaha sorkin 03/09/18 10:08:10 AM
#5353   oooooops. was coming on 12 this am. yiiikes Rocketstockpix 03/09/18 09:24:38 AM
#5352   Now it is a D&P classic. LOL. crudeoil24 03/09/18 09:22:51 AM
#5351   P&D classic sorkin 03/09/18 09:18:40 AM
#5350   Can buy @8 today if you want sorkin 03/09/18 09:17:55 AM
#5349   wow BIG DIP on NETE 12.10 TO 9.45 [SMART MONEY] 03/09/18 09:15:25 AM
#5348   Good trade! Have NETE on my radar. Najarian crudeoil24 03/09/18 09:05:38 AM
#5347   NO REGRETS?? 12 PREMARKET Rocketstockpix 03/09/18 09:01:25 AM
#5346   Sold my shares @8.3 yesterday No regrets Pps will sorkin 03/09/18 08:50:29 AM
#5345   " Net Element was ranked as one of crudeoil24 03/09/18 08:45:45 AM
#5344   board of directors PUMP is ON= [SMART MONEY] 03/09/18 08:45:38 AM
#5343   Excellent post > BULLISH! crudeoil24 03/09/18 08:39:41 AM
#5342   Very bullish in PM. crudeoil24 03/09/18 08:29:55 AM