MusclePharm Corporation (MSLP)

4721 Ironton Street
Building A
Denver, CO 80239
Website: http://www.musclepharm.com
Twitter: https://twitter.com/#!/MusclePharm
Facebook: http://www.facebook.com/MusclePharm
Phone: 303-396-6100
Email: info@musclepharm.com
 

Investor Kit: http://www.qualitystocks.net/content/clients/mslp-summary.pdf
 

MusclePharm's CEO Letter to Shareholders Carried by NBC

Forbes Magazine: Billionaire Pharmaceutical Entrepreneur Makes Bet On Fast Growing Supplement Manufacturer: MusclePharm

SeekingAlpha.com: Some Thoughts On MusclePharm CEO's Letter To Shareholders

Yahoo! Finance: Manager of Royce Funds to Appear on This Week's "The RedChip Money Report"

Announcement of CEO Brad Pyatt's appearance is also made in this press release.

MusclePharm CEO Issues Letter to Shareholders

DENVER, CO, Feb 15, 2013 (MARKETWIRE via COMTEX) -- MusclePharm Corporation (OTCQB: MSLP), a nutritional supplement company focused on active lifestyles, is pleased to announce that it has released a letter from its CEO, Bradley J. Pyatt, to update shareholders on the current status of the Company.

Dear Valued MusclePharm Shareholders,

I want to personally thank you for being a MusclePharm Corporation shareholder. We are excited about the future of our Company and this letter outlines our vision and plans for the future.

Over the past three years we achieved exponential product sales growth, growing from around $1.4 million in revenue for 2009, to approximately $78 million in 2012. However, to finance that growth from essentially a startup mode we had to utilize dilutive financing instruments, which were very expensive and hurt our financial performance, and as one would expect, our stock price suffered too. All of us at MusclePharm believe that our market capitalization today is not a valid reflection of our Company's current underlying fundamentals. Below I address how we are proactively addressing our future, which we believe should result in better financial results and a higher stock price as we move forward.

As you probably know, we recently completed a $12.0 million registered direct offering of our Series D Convertible Preferred Stock at $8.00 per share. Each preferred share is convertible into two shares of our common stock. In 2012, we spent considerable time cleaning up the Company's balance sheet and raising other capital to support our growth. In late 2012, we issued 516,308 shares of our common stock to several accredited investors pursuant to conversions of warrants to purchase an aggregate of 728,648 shares of our common stock. As a result of these warrant conversions and other extinguishments of derivative liabilities, our stockholders' deficit decreased from approximately $11.0 million at June 30, 2012 to approximately $7.3 million at September 30, 2012 and our derivative liabilities decreased from approximately $7.9 million at June 30, 2012 to approximately $25,000 at September 30, 2012. Now, in the first quarter of 2013, after our registered direct offering, we believe we have positioned the Company to continue growing with the proper type of capital structure that will allow us to focus on profitability.

With the proceeds from our recently completed offering we paid off all our mezzanine and short-term debt. We are now debt free. We expect to use the remaining proceeds from the offering to launch new products, seek to expand internationally, and seek to increase our U.S. sales force.

As you also are probably aware, in late 2012 we completed an 850:1 reverse stock split. The reverse split was a necessary step for us to seek a listing on a stock exchange. We expect we will have such a listing this summer after we post our 2013 first quarter results. There are several benefits to being listed on a stock exchange, but the most important is the ability to seek institutional investment in our shares. The institutions that were looking at investing in our Company over the past few years declined for the most part, citing our lack of a stock exchange listing. Going forward, these investors will have the ability to participate in our Company once we are listed on an exchange.

Our Growth Story

In September of 2008, we started MusclePharm out of my garage in Denver, Colorado. Fast-forward to today and we are recognized as a global leader in a multi-billion dollar industry. Our gross revenue increased exponentially as follows*:

Dollars in millions 2009: $0 - $1 2010: $1 - 4 (300% gain YOY) 2011: $4 - 17 (325% gain YOY) 2012: $17 - 78 (370% gain YOY)

* These numbers have been rounded for ease of reading, and 2012 is unaudited.

In a time when our economy has struggled, we achieved revenue growth of approximately 300%+ year over year. We project we will increase our gross revenues in 2013 to over $100 million.

At the 2012 Bodybuilding.com Supplement Awards, we received three Awards of Excellence; we received (i) the "Brand of the Year" award, (ii) the "Packaging of the Year" award, and (iii) the "Pre-Workout Supplement of the Year" award for Assault(TM). On top of that, we've won over 15 other industry awards since our inception.

Our headquarters in Denver, Colorado has a state-of-the-art over 30,300 square feet athletic facility with a medical and clinical testing department, complete with equipment for measuring and conducting athletic clinical studies and supporting athletes. Our medical and clinical professionals consist of several nationally recognized medical doctors and nutritional experts who oversee our product research, formulation, efficacy analysis and testing. It also serves as a place for some of the world's top athletes to come and train and be educated on the latest nutritional advancements that we have under development.

Our primary growth strategy is to:

-- Increase our product distribution and sales through increased market penetrations both domestically and internationally;

-- Increase our margins by focusing on streamlining our operations and seeking operating efficiencies in all areas of our operations;

-- Continue to conduct additional testing of the safety and efficacy of our products and formulate new products; and

-- Increase awareness of our products by increasing our marketing and branding opportunities through endorsements, sponsorships and brand extensions.

Our core marketing strategy is to brand MusclePharm as the "must have" fitness brand for workout enthusiasts and elite athletes. We seek to be known as the "athlete's company," run by athletes who create their products for other athletes, both professional and otherwise. We believe that our marketing mix of endorsers, sponsorships and providing sample products for our retail resellers to use is an optimal strategy to increase sales.

In addition:

-- Our products are currently sold in over 110 countries, with the goal of reaching 175 countries in the next few years.

-- Our products are available in over 10,500 U.S. retail outlets with the goal of reaching 20,000+ in the next few years.

-- Retail stores include GNC and Vitamin Shoppe, as well as over 100 online stores, including Bodybuilding.com, Vitacost.com, GNC.com,Amazon.com, SupplementWarehouse.com, AllStarHealth.com, LuckyVitamin.com, Dick's Sporting Goods, and many more

We recently renegotiated our terms with our manufacturers and have refined our distribution model, and as a result, we should experience better sales margins. On top of this, we have reviewed our operating costs and are cutting several non- essential expenses. We also recently launched a new product called Amino1. To date, it is the fastest growing product (sku) we have ever had here at MusclePharm.

Finally, in mid 2012, we hired an experienced CFO, Gary Davis, who most recently served as executive vice president and CFO for Bodybuilding.com for almost six years. Bodybuilding.com is a world leader in sports fitness and nutritional supplements and is a very large website for nutritional products. Gary's experience includes extensive experience as a chief financial officer with strengths in external and management reporting and analysis, accounting, tax, treasury, human resources and risk management functions in public and private companies along with the dietary supplement industry. He provides strength and direction for the demands and growth of MusclePharm.

Going from no revenues to over $78 million in less than four years was impressive growth, but all of us here at MusclePharm have the goal of reaching $500 million in annual sales -- but only at a profitable level. We are excited about focusing on our core business without the after effects of burdensome financings.

If you have any questions regarding our Company, please feel free to contact me directly or our office at the numbers listed below.

Sincerely,

Brad Pyatt
Chief Executive Officer


Contact:
MusclePharm Investor

Alex Partners, LLC
Scott Wilfong
President
Telephone: 425-242-0891
Email
 

Read John H. Ford's thoughts on current investment strategies.

MusclePharm Reports Revenue Growth

MusclePharm Corp. (MSLP) is a healthy life-style company focused on developing and manufacturing a full line of National Science Foundation approved nutritional supplements that do not use any substances banned in the sports industry. The company continues to expand rapidly, with revenues growing from $80,739 in 2008, $1,016,000 in 2009, and $4,076,764 in 2010 to $3,517,774 for just the first quarter of 2011.

Net sales for the first three months of 2012 increased nearly four-fold to approximately $19 million, up from $4 million for Q1 2011. The company's international sales grew to approximately $4 million from $1 million in Q1 2011. There were general and administrative expenses of approximately $5 million, or 26 percent of net sales, compared with $2 million, or 50 percent of net sales for the same quarter last year. The company's income from operations increased to approximately $1 million, compared to a similar loss of $1 million for Q1 2011. Its 2012 revenues for 2012 - as of Q3 2012 - are approximately $51 million.

MusclePharm is expected to exceed previous revenues, with numbers in the $100 million for 2013 likely. Its debt levels and profit margins have had some issues, mainly because due to the company's young age and sales volumes. However, these have been eliminated and the profit margins are anticipated to turn positive. The increase in sales volumes are expected to grow with the company's lower manufacturing costs.

MusclePharm's revenues stand as follows:

o 2009 revenues: $1 million
o 2010 revenues: $4.1 million
o 2011 revenues: $17 million
o 2012 revenues: $51 million (as of the third quarter)

Current CEO Brad Pyatt founded the company to develop a superior line of nutritional supplements that would help fellow athletes improve their performance in a way that existing supplements did not. Even as the company has grown, its mission has remained the same: to improve its customers' lives, increase their ability to excel, use cutting-edge science to develop the best nutritional supplements on the market and provide a safe option for athletes.

Now sold in more than 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe locations, the company's products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. The products are also sold in over 100 online stores, including BodyBuilding.com, Amazon.com and Vitacost.com.

Over the last few years, the consumption of sports nutrition products has shifted to mainstream consumers who have become the key drivers of growth within the industry. According to BCC Research, the U.S. is the largest consumer market for sports nutrition products, with annual sales reaching $22 billion in 2007, and projected sales of $29 billion in 2013. With a full line of supplements and an extensive distribution network, MusclePharm is well positioned to capitalize on the growing demand.

News: http://finance.yahoo.com/q/h?s=MSLP.OB
SEC Filings: http://www.sec.gov/cgi-bin/browse-edgar?company=musclepharm