Lifetime Brands, Inc. is North America’s resources for nationally branded food preparation, tabletop and home decor products. The Company sells its products to retailers and distributors, and directly to consumers through its Internet websites and mail order catalog operations. It brands include KitchenAid, Cuisinart and Farberware. The Company’s product categories are Kitchenware, consisting primarily of kitchen tools and gadgets, cutlery, cutting boards, cookware/bakeware and pantryware, Tabletop, consisting primarily of dinnerware and flatware, and Home Decor, which consists primarily of wall decor, picture frames and decorative shelving products.The Company sources its products from suppliers located outside the United States, primarily in the People’s Republic of China. It has two segments: wholesale segment and direct-to-consumer segment. In January 2011, the Company, together with Vasconia and unaffiliated partners, formed Housewares Corporation of Asia Limited.