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Created: 11/23/2009 10:44:40 AM - Followers: 150 - Board type: Free - Posts Today: 0


sales force and employees and customers the opportunity to become owners in our company"


Your Inspiration At Home
 a direct seller of hand-crafted spice blends and gourmet foods from around the world, which is entering the North American market as its next step in a global expansion.


Tomboy Tools
Tomboy Tools sells a line of tools ergonomically designed to be comfortable for women, through an independent sales force across the U.S. and Canada.  The company's sales force offers its customers hands-on home improvement education through home tool parties. 

Agel Enterprises
Agel sells in more than 40 countries, including the United States, Canada, Australia, Italy, Russia, Ukraine, Japan, Hong Kong, Hungary, Israel, Malaysia, Netherlands, Poland, Mexico, Costa Rica, Chile, Taiwan, Argentina, Singapore, Thailand and the United Kingdom

And now

CVSL And Golden Girls Sign Letter Of Intent

Atlanta-based Golden Girls offers women a safe and trusted way to sell their old, unwanted jewelry for cash at home parties.  Since 2008, Golden Girls has purchased precious metals from more than 90,000 Guests at over 6,000 Golden Girls parties.  Hosts and Buyers earn commissions on all jewelry purchased at the parties.  The company provides training to Buyers, enabling them to pay fair value for jewelry on the spot.


Richmont  Still Interested in All or Part of Avon
Former Avon Products shareholder tied to

Mary Kay

is fashioning a takeover bid for Avon



The Mary Kay, CVSL, Richmont connection 

New Arrow Corporation
16251 Dallas Pkwy Fl 10
Addison, TX 75001

Foreign For-Profit Corporation (TX - Active)11/10/2012

  Mary Kay Inc.

Global Headquarters
16251 Dallas Parkway

CVSL Officers

John P. Rochon, age 61, the Company's Chief Executive Officer and Chairman of its Board of Directors, founded Richmont Holdings, Inc. ("Richmont Holdings") in July 2001, and has served as its Chairman since that time. Richmont Holdings is a private investment and business management company that has offered proprietary techniques for operational, financial, strategic business planning, marketing, and sales strategies for small and large companies since 2001. Mr. Rochon is the founder of the Rochon Premium Brands line of gourmet foods. Mr. Rochon is an investor in and member of the Board of Directors (since 2008) of Jameson Bank, a chartered "Schedule 1" financial institution regulated under the Federal Bank Act in Canada. Since July 2011, Mr. Rochon has been a director of AL International, Inc., a global direct marketer of lifestyle and nutritional products as well as gourmet coffee. Mr. Rochon holds a Bachelor of Science degree and a Master of Business Administration degree from the University of Toronto.

Russell R. Mack , age 61, a director of the Company, is the Executive Vice President and Chief Marketing Officer at Richmont Holdings. Mr. Mack is a former member of President Ronald Reagan's White House staff with 40 years of experience in the field of communication and marketing. He has served as a senior executive in such companies as Mary Kay Inc., American Airlines, and United Airlines and as a legislative assistant and press secretary in the U.S. Senate and the U.S. House of Representatives. His career also included positions in the U.S. Department of Health and Human Services, the U.S. Department of Education and Temerlin McClain Advertising. He received a Juris Doctor degree from George Washington University Law School.

Kelly L. Kittrell, age 54, a director of the Company, is Chief Financial Officer has served as the Chief Investment Officer of Richmont Holdings since January 2005. Mr. Kittrell has more than 25 years of experience in corporate finance, investments, and mergers and acquisitions. Prior to his position at Richmont Holdings, he provided financial advisory services to clients while at Bank of America as a Managing Director in the Private Company Advisory Services practice and as a Director in the Mergers & Acquisitions practice at Ernst & Young Capital Advisors LLC. Mr. Kittrell is a member of the CFA Institute and obtained the Chartered Financial Analyst designation in 1996. Mr. Kittrell obtained a Master of Business Administration degree from the University of Texas at Austin and a Bachelor of Science degree from the University of Alabama.

 CVSL Directors

Tami Longaberger , Chairman and CEO of The Longaberger Company, a 40-year old direct selling company that offers hand-crafted baskets and other home furnishings. She was just named "One of the Most Influential Women in Direct Selling" by Direct Selling News. In 2006, President George W. Bush, appointed her chair of the National Women's Business Council, a bipartisan advisory council that recommends policy to the President, Congress and the U.S. Small Business Administration on economic issues important to women business owners. She served as a member of the U.S. delegation to the United Nations Commission on Human Rights and last year was part of a delegation of distinguished Americans who served as observers during free elections in Tunisia. She served on the board of the Woodrow Wilson Center for International Scholars, chaired the U.S. Executive Committee for the 2002 Helsinki Women Leaders Summit, was a board member of the John Glenn Public Policy Institute and has chaired the Direct Selling Association. She is a member of Ohio Business Roundtable and serves on the board of the International Republican Institute. She holds a B.Sc. degree in business administration from The Ohio State University and is a past chair of the University's board of trustees and recipient of the University's Distinguished Service Award. Last year, Longaberger was named "Best Overall Company of The Year," earning the prestigious Stevie Award for Women in Business.

Michael Bishop , president of Actiprime, a personal care and healthy lifestyle product development and marketing company and president of ActiTech, a full service third party manufacturer of items such as creams, hair products, OTC drugs, certified NOP Organic food and personal care products, energizing and relaxing drinks and owner of a decontamination process for herbs and other products. The company owns a state-of-the-art, 600,000 square foot manufacturing and warehouse facility, with customers such as Unilever, TIGI and Estee Lauder. He co-founded Actifirm, a marketer of anti-aging skin care sold in physicians' offices and medi-spas. He founded Active Organics, a leading natural ingredient supplier to the personal care industry, serving as president from 1981 to 2011 before the company was sold to Berkshire Hathaway's Lubrizol Corporation. A chemist holding nine patents, he held development roles with Max Factor, Redken Laboratories, Life Laboratories and Rachel Perry cosmetics. He received his BS and BA degrees from the University of California, Irvine.

Kelly L. Kittrell , CFA, who has more than 25 years of experience in mergers and acquisitions and corporate finance, advising clients on sell-side mandates, buy-side engagements, valuations and capital raising. He provided financial advisory services at Bank of America as a Managing Director in the Private Company Advisory Services practice. He has also served as a Director in the Mergers & Acquisitions practice at Ernst & Young Capital Advisors LLC, and in the Corporate Finance practice at KPMG Peat Marwick. Mr. Kittrell has executed transactions in a wide range of industries. He is Chief Investment Officer and Chief Financial Officer at Richmont Holdings. He received his MBA from the University of Texas.

Russell R. Mack , a former member of President Ronald Reagan's White House staff with 40 years of experience in the field of communication and marketing. He has served as a senior executive in such companies as Mary Kay Inc., American Airlines and United Airlines and as a legislative assistant and press secretary in the U.S. Senate and the U.S. House of Representatives. His career also included positions in the U.S. Department of Health and Human Services, the U.S. Department of Education and Temerlin McClain Advertising. He is Executive Vice President for Communication and Marketing at Richmont Holdings. He received his J.D. from George Washington University Law School.

William H. Randall , a 35-year veteran of the direct selling industry who has served in sales, marketing and other senior executive positions in such companies as Mary Kay Inc., BeautiControl Cosmetics and start-up enterprises funded by Sur la Table and Ross Simons. He is a past board member of the Direct Selling Association and is founder and chairman of HatchHoldings LLC which, since 1990, has provided strategic planning and tactical support to senior management of direct selling companies. He received his MBA from Harvard Business School.

John Rochon Jr. ,Vice Chairman and CEO of Richmont Holdings. He has expertise in capital markets and is experienced in financial analysis, mergers and acquisitions, technology and the review, structuring and management of new business opportunities. After receiving his degree in business administration from Southern Methodist University, he worked on Wall Street at JP Morgan Chase before returning to Dallas, where for more than a decade he has run the Rochons' family office. He now oversees Richmont Holdings' financial analysis of potential business transactions and plays a leading role in guiding strategic planning for Richmont.

Julie Rasmussen  , Ms. Rasmussen, served as president of Mary Kay Europe, during which time she restructured operations in the region and significantly increased sales and profitability. Prior to that, she launched Mary Kay's operations in Russia and served as president of Mary Kay Russia, heading that market for a decade and leading it to become one of the company's largest.
She launched and led the Hertz franchise in Russia, recently renegotiating a master Hertz Russia franchise agreement, and has launched and managed businesses in such fields as apparel, food and beverage and security. She has advised many companies on doing business in Russia, including RJR Nabisco, Kodak, Johnson & Johnson and Chevron, and has served on the board of the American Chamber of Commerce in Russia as well as president of the Russian Federation of Direct Selling Companies. She has received numerous awards and honors for her international business achievements. She received her B.A. from the University of Virginia and her M.A. in international affairs from Columbia University, where she was editor of the Journal of International Affairs. She has served on many business, education and charitable boards.


 The Honorable Kay Bailey Hutchison

The Honorable Kay Bailey Hutchison has had a distinguished career at the highest levels of government leadership in the United States. She is widely respected for supporting and defending the free enterprise system and has been an eloquent champion of economic opportunity. Senator Hutchison also has a deep understanding of international commerce and the world political scene.
She served for two decades as a U.S. Senator from the state of Texas, from 1993 to 2013. She is the only woman ever elected to represent Texas in the U.S. Senate. 
In the Senate, she served on the Appropriations Committee and was ranking Republican on the Commerce, Science and Transportation Committee.
Before being elected to the Senate, Senator Hutchison served in the Texas House of Representatives from 1972 to 1976 and served on the National Transportation Safety Board from 1976 to1978. After holding positions as a bank executive and general counsel, and a small business owner, she served as Texas State Treasurer from 1990 to 1993 and was temporary co-chair of the Republican National Convention in 1992. 
She holds a degree from the University of Texas at Austin and a law degree from the School of Law at the University of Texas. She and her husband Ray live in Dallas with their two children. 

Bernard Ivaldi, Ph.D.

Dr. Ivaldi has for more than 40 years held a variety of senior positions in business, law and academia in the United States and Europe. 

A French citizen and a resident of Switzerland, Dr. Ivaldi serves as chairman of Tatiana Faberge SA (Switzerland); he has served as chairman of Laboratories Helvetica Pharma SA (Switzerland); administrator of Lalive & Partners Attorneys at Law (Switzerland); director of Webster University in Geneva, Switzerland; and director general of The International School of Geneva.

Dr. Ivaldi has traveled extensively, lecturing and assisting at international conferences. He has broad experience in the fields of administration, financial management, personnel management and training. He serves on several governing boards and has organized many conferences and seminars. 

He has participated in numerous evaluations and accreditations of schools, universities and educational institutions in the United States, Europe and Russia. He is a former chairman of the International Schools Association, an international NGO with consulting status to UNESCO and ECOSOC. 

In 1994 he founded BI Conseil and Associates, specializing in the audit of corporations and educational institutions, company management and financial and human resources.

For the past 20 years he has consulted extensively with multinational companies and educational institutions in Europe, the United States, South America and Australia. He served as director general of the Neuromedia Group SA in Belgium, which consists of multimedia companies providing interactive solutions. He is currently president of FEBP, a Swiss foundation promoting business ethics. He is a member of the boards of CVSL AG and JRJR AG in Luzern, Switzerland.

Dr. Ivaldi is fluent in French, Italian and English. He earned a Ph.D. degree from Columbia Pacific University and was a Doctoral Fellow in bilingual education at New York University. He was awarded a Maitrise de Linguistique Generale (honors) by the University of Nice, France.


Roy G.C. Damary, Ph.D.

Dr. Damary combines a wide range of academic activities with global business experience. He began his professional career as a research engineer and then techno-economic specialist at the Battelle Institute in Geneva, Switzerland. From 1984 to 1994 he created and headed the MBA program at Webster University’s Geneva campus. 

He is President of the INSAM Foundation in Geneva; head of business studies at Robert Kennedy College, Switzerland; and is honorary professor at the Ural State Forest Engineering University of Ekaterinburg, Russia. 

He owns Technomic Consultants SA, which provided industrial marketing consultancy for 25 years before its reorientation to management services for foreign-owned Swiss companies. Mr. Damary is a British citizen residing in Geneva.. He is a member of the board of directors of CVSL AG and JRJR AG, in Luzern, Switzerland. 

He holds an M.A. in Engineering Science with First Class Honours from Oxford University (1966), an M.B.A. with High Distinction (Baker Scholar) from Harvard Business School (1974) and a Ph.D. from Lausanne University (2000).



Shares Outstanding :   27,600,000 as of 12/17/14

Float  2,659,432

Restricted Shares  24,939,980
                                                                                                                 Major/Direct Holders
Please review all filings
Related party ownership is transposed in part due to Rochon family and Richmont Holdings

SEC Filings
  Holder Shares Reported
Heidi Rochon Hafer Eidsvig(The Lauren Rochon Eidsvig 2010 Dynasty Trust) 1,237,500 Dec 17  2014
Lauren Rochon Eidsvig(The Lauren Rochon Eidsvig 2010 Dynasty Trust) 1,237,500 Dec 17  2014
ROCHON CAPITAL PARTNERS LTD 17,854,302 Dec 17  2014
Richmont Capital Partners V LP 3,000,000 Dec 17  2014

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Of the two main UK companies, Kleeneze the pete s 05/29/2022 12:33:30 PM
So Rochons could not do it. But Excel Following JR 05/27/2022 07:12:09 AM
Sorry for the delay replying haven't been on pete s 04/24/2022 02:26:11 PM
Longaberger has a new life! Rochons? Following JR 02/24/2022 09:57:13 PM
Repossess Rochon home? Yes. JGB Capital was reportedly Following JR 12/10/2021 07:41:14 AM
I have just been told about this on pete s 11/25/2021 03:34:23 AM
John Rochon et al appeal against the judgement Following JR 11/12/2021 04:58:29 AM
Racial discrimination that's a new one, the MD pete s 10/05/2021 06:08:53 PM
Racial Discrimination Lawsuit? These people appear to be Following JR 08/25/2021 09:01:44 AM
#34082 Lest we forget ... Following JR 05/31/2021 06:15:22 AM
#34081 Any further news on the repossession of the Following JR 04/29/2021 06:48:57 AM
#34080 Personally I can't see any company were they pete s 12/18/2020 06:01:19 PM
#34079 You seem to be very confused on Rachel wiretransfergcc 12/10/2020 02:15:37 AM
#34078 I am not so certain that this share ty7 11/30/2020 01:55:37 PM
#34077 Is it not time to try this again? Following JR 11/30/2020 10:03:18 AM
#34076 From what I understand the sisters are effectively pete s 11/24/2020 04:20:13 PM
#34075 So as the best example of desperation, Longaberegr ty7 11/11/2020 12:27:49 PM
#34074 Unfortunately it doesn't surprise me, from what I pete s 10/27/2020 09:31:06 AM
#34073 If you haven't already, you must see the ty7 10/02/2020 10:50:18 AM
#34072 Karma is a @#$*&. Following JR 07/28/2020 06:01:59 AM
#34071 So it seems JGB Collateral appealed against the pete s 07/27/2020 05:54:38 PM
#34070 What an amazing saga. Sordid characters. Unbridled greed. Following JR 07/20/2020 12:01:33 PM
#34069 Bishop was sentenced to 8 years in prison pete s 07/05/2020 04:30:43 PM
#34068 Pete: IS Bishop in prison for a business Following JR 07/05/2020 06:19:50 AM
#34067 Hey...the Rochons had to have a way to JoshTaeger 07/01/2020 09:02:36 AM
#34066 So interesting news, it seems the Trustees of pete s 07/01/2020 06:31:51 AM
#34065 So interesting news, it seems the Trustees of pete s 07/01/2020 06:31:51 AM
#34064 So interesting news, it seems the Trustees of pete s 07/01/2020 06:18:34 AM
#34063 Is jrjrq ever going to come back? Chyna9 05/06/2020 04:19:22 PM
#34062 Anyone know much about JGB Collateral, LLC ? blinko777 05/01/2020 09:17:42 PM
#34061 I would hope the Rochons are persona non JoshTaeger 02/22/2020 04:49:52 PM
#34060 At one stage I would have said yes pete s 02/21/2020 08:01:13 PM
#34059 John P. Rochon Bankruptcy. Following JR 02/09/2020 08:09:00 AM
#34058 Given that the case was converted to chapter Chyna9 12/19/2019 09:10:00 PM
#34057 Do you think they will still emerge from Chyna9 12/19/2019 07:18:06 PM
#34056 Yes, I saw a story on that. Good Chyna9 12/19/2019 12:40:18 PM
#34055 Karma, baby! JoshTaeger 12/17/2019 03:03:37 PM
#34054 Without the Rochons, Longaberger is making a comeback! Following JR 12/17/2019 09:54:25 AM
#34053 So Rochon Home Was Repossessed by JGCapital? Wow. Following JR 11/01/2019 07:41:51 AM
#34052 Rochon Senior has got to keep at least pete s 09/13/2019 03:54:08 AM
#34051 John Rochon Bankruptcy. Following JR 07/25/2019 08:59:37 AM
#34050 CEO David Hall was named among the world’s Following JR 05/29/2019 08:08:37 AM
#34049 It’s a sad story...for PURE investors...but unavoidable given JoshTaeger 05/23/2019 10:51:29 AM
#34048 Natura bought Avon. It is hard to believe Following JR 05/23/2019 06:42:10 AM
#34047 So how interesting THIS is... Heidi Hafer's maiden ty7 05/02/2019 02:28:19 PM
#34046 Rochon: PURE/IV-7, Nukote, and CVSL/JRJR Following JR 04/06/2019 06:52:00 AM
#34045 PURE/IV-7, Nukote, and CVSL/JRJR When will investors learn to JoshTaeger 03/30/2019 06:36:31 PM
#34044 So much CRAZY *hit is happening. Betterware ty7 03/21/2019 09:05:18 PM
#34043 Bankruptcy Filings John Rochon jr John P. Rochon Following JR 03/19/2019 07:07:49 AM
#34042 Youngevity (YGYI) with the same model as JRJR Following JR 02/21/2019 07:28:13 AM
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