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But when it comes to ad platforms, Google and similar companies are obviously no longer the sole players. Consumers are now using e-retailers' search engines to do direct product searches. The brand or product sites hosted by the e-retailer receive direct traffic from these alluring advertising areas. In this way as well, the pandemic's impact on consumers' purchasing and consumption patterns has had a substantial impact on marketing efforts.
Security tag readers and digital display screens were not able to co-exist next to each other in the past because the radio waves would create interference causing problems between the two systems–But INEO Tech Corp. has solved this issue, making it possible for security tag readers to double as revenue-generating digital billboards. This innovation will allow brands and advertisers to reach shoppers at the front entrance of retail stores.
It'll slowly go up on low volume mark my word
The biggest growth over the previous year were in video and social media. The IAB Internet Advertising Revenue Report estimates that by 2020, social media advertising revenues would total 41.5 billion US dollars. Social media now represents nearly 30 percent of all internet advertising income, up 16.3 percent from the previous year. This is also a result of the developing online shopping industry, which will go on to enhance advertising revenues and probably increase social media's market share.
Digital video segment revenues also increased quickly. Over 20% more people watched video advertising on computers and mobile devices last year. Since 2019, the entire amount of advertising revenue from digital videos has climbed by 4.5 billion to 26.2 billion US dollars. Mobile continues to increase and now represents 70% of digital video revenue.
Retailers and advertisers have been trying very hard to get your attention as you walk through the entrance of their stores that they would gladly pay through the nose to catch your eye for a few seconds–INEO Tech’s new platform has turned the tradition security tag readers into modern digital billboards that display
Future advertising forms that will gain popularity steadily include addressable TV, digital audio, digital out-of-home, and digital in-store. The ever-expanding selection of ATV and podcasts is changing how people consume media, which is changing how advertisements are presented. In 2020, audio advertising revenue increased by 3.1 billion US dollars, or approximately 400 million US dollars. The majority of that was produced by mobile device placements.
The majority of the agencies who participated in the BVDW poll believe that these formats could expand during the course of the following five years.
The pandemic transition media and retail media to the Internet. The industries that have benefited are tourism, food, cosmetics, and office and computer equipment. As e-commerce sales increase, more advertising funds are being given to digital advertising.
To the circumstances created by the unique circumstance, purchasing behavior has quickly changed. For many of us, shopping online during lockdown has reshaped our shopping habits. The success of Zoom and video conferencing served as evidence that business could be conducted remotely.
One of the biggest industry out there
Many forms of digital advertising has led to revenue growth in recent years. This includes things such as search, social media, content, video, and audio ads.
Data illustrates that there has been an increasing trend that is likely to continue throughout 2022. The U.S. sector, has already been expanding continuously since 2019 and represents over half of the total worldwide market's advertising sales, is predicted to climb by 13%. With 11%, China comes in second. Global digital advertising revenues are expected to increase from 463.8 billion US dollars in 2021 and predicted to become greater than 633 billion US dollars in 2025.
all good here strong management, low shares structure, great press releases, interest will come soon or later
INEO continues to make significant progress by executing on its direct sales pipeline. The Company has expanded its footprint with a major retail client and is starting the next phase of its roll-out by deploying the INEO Welcoming System into large groups of stores in concentrated geographic regions. Combined with another retailer, which is just starting to deploy, INEO Welcoming Systems will be installed in over 30 locations within the next few weeks. The Company is well positioned to deploy more than 1,000 retail locations in the United States under the terms of its signed agreements.
INEO's sales efforts with distribution partner Prosegur has resulted in commitments for pilot store installations with several large retailers representing over 8,000 store locations across the United States.
INEO's direct sales efforts have resulted in expanding its footprint with large US retailers and leading Canadian retailers, which combined represent over 1,500 store locations.
Frank Halbach, Managing Director of Media for INEO commented, "We were looking for a national partner, based in Toronto, the media center of Canada, and are thrilled to have formed this relationship with Adapt. We are excited to be working with Adapt as INEO grows its Retail Media Network of in-store digital signage."
The INEO Retail Media Network reaches over 2.4 million motivated shoppers each month with highly visible digital display screens at the entrance of retail stores. INEO's intelligent demographic and analytics data enables unprecedented visibility and targeting for location-based advertising by brands and advertisers.
"Partnering with Adapt Media is a major advancement for INEO's advertising pipeline due to Adapt's presence in the Toronto area and their strong national footprint," commented Kyle Hall, CEO of INEO. "With their help in marketing our ad inventory, INEO will gain access to increased national advertising campaigns and a broader range of potential customers. Additionally, Adapt's expertise and reach will enhance our retailer acquisition efforts by bringing another credible partner to the table to drive the advertising revenue for INEO and our retail customers operating within our advertising supported model."
"Adapt Media is an agile place-based Out-of-Home provider specializing in the delivery of unique advertising locations and experiences," said Amanda Newell, Adapt's Chief Revenue Officer. "Given Canadian advertisers' increased reliance on retail media to target shoppers at the exact moment of purchase, we are delighted to ally ourselves with INEO's robust Retail Media Network, patented technology and incomparable data. INEO's AI-fueled DOOH will allow our national advertisers to truly monetize eyeballs by both capturing shopper attention with eye-grabbing offers and netting consumer demographic data to allow for current and future tracking on their path to purchase. Our INEO partnership is the ideal next step in Adapt's continuing goal to offer national advertisers optimum DOOH placement, measurement, and accountability, and we can't wait to showcase INEO's magnificent offering to brands and advertising agencies across Canada."
INEO Tech Corp. (TSX-V: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to announce a partnership with Adapt Media ("Adapt") to market INEO's Digital-Out-Of-Home (DOOH) advertising inventory to Adapt's advertising clients. Based in Toronto, Adapt has been successfully operating Out-Of-Home (OOH) advertising networks on a national level for 24 years and is a leader in technology enabled advertising campaigns, providing street level and in-store advertising in over 1,000 cities and towns across Canada.
based on chart and volume history this is definitely undiscovered, totally under the radar
INEO filed its first patent on July 11, 2016, with the Canadian Intellectual Patent Office, resulting in INEO being granted Canadian patent 2,936,044, on January 15, 2018. At that time the Company also filed the subject matter under the Patent Cooperation Treaty (PCT), which has now led to the granting of corresponding claims in additional treaty countries. The United States Patent and Trademark Office granted patent 10,614,691 on April 7, 2020. The European Patent Organization granted this most recent patent after a substantive examination of the patent application. The term on the patent runs until to July 10, 2036. The Company has also recently filed two further patent applications for additional protection of its unique intellectual property and expects to be granted these patents in due course.
The European Patent Office's mission is to grant European patents in accordance with the European Patent Convention. The EPO currently has 38 member states, comprising all the member states of the European Union plus other countries including the United Kingdom, Norway, Switzerland and Turkey.
INEO's patented technology combines a traditional Electronic Article Surveillance (EAS) system with a digital media display in one integrated device. EAS systems are theft prevention devices which are typically found at the entrance or exit of a retail store and transmit a radio frequency (RF) signal which detects tags and labels on products. The combination of a media display and EAS system is a non-trivial and unique invention due to the complexity in designing and housing a RF security tag system in close proximity to a media display screen without degradation of the required RF signal. This patented technology drives INEO's business model of integrating retail digital signage with retail media networks to generate SaaS (Software-as-a-Service) based revenue.
"Receiving this patent in Europe is a significant milestone for INEO as we continue to expand our reach into new global markets," said Greg Watkin, Chairman and President of INEO. "We know larger industry players are very interested in our technology and this patent gives significant protection against any of our competitors coming out with similar technology in the European market. This patent along with our corresponding patents in Canada and the United States protects INEO from competition with the larger EAS companies as we go after their customer base."
INEO has been granted a patent from the European Patent Office ("EPO") for European Patent 3482377, entitled "COMBINATION MEDIA DISPLAY AND ELECTRONIC ARTICLE SURVEILLANCE PEDESTAL". This patent prevents any other Electronic Article Surveillance (EAS) provider from selling an EAS system which contains a digital screen, leaving the INEO Welcoming System as the only system on the market which can combine advertising and loss prevention in one form factor.
Gonna be huge soon this technology all over the world
INEO's core technology is now protected by patents in multiple jurisdictions giving it an additional layer of security and protection as the company proceeds with its rapid expansion across the globe.
Kyle Hall, CEO of INEO, commented, "Teaming with Broadsign allows us to make our inventory more accessible to advertisers looking to reach consumers at the last mile. We're thrilled about the new revenue potential this partnership provides and look forward to continuing to grow the INEO Media Network and increasing our advertising fill rates."
"Connecting with consumers in-store can influence purchasing decisions and help grow brand loyalty when the right messages are put forth. INEO's network is highly desirable to advertisers as interest in reaching retail audiences at the point of purchase continues to grow, and we're excited to onboard this inventory to Reach to benefit media buyers," shared Broadsign Sales Director Karim Kanji.
This new programmatic advertising partnership with Broadsign solidifies INEO's position as a solutions provider in the DOOH advertising market focused on the retail segment. INEO's advertising platform partnerships give the Company access to a broad group of brands and marketers, who can purchase INEO's unique advertising inventory.
The company recently announced a programmatic partnership with Broadsign, a leading platform provider for digital-out-of-home (DOOH) programmatic advertising. With this agreement, advertisers and media buying agencies who utilize Broadsign's Reach platform will gain access and be able to purchase ad space on INEO's Media Network of display screens located at the front entrance of retail stores.
Great one let me pin this one
INEO's advertising fill rates have increased tremendously on the INEO Media Network. INEO has had over 30 brands or advertisers who have utilized the power of the INEO Media Network and INEO recently launched its largest advertising campaign to date. Brands are choosing to add the INEO Media Network to their advertising mix, due to the company's unique ability to give advertisers access to retail customer across both online and in-store channels. INEO is continuing to capitalize on this opportunity and as the Company expands the footprint of the retail Media Network, INEO is expecting to generate increasing revenues throughout the second half of 2022.
INEO's sales pipeline has grown from $20 million annual recurring revenue to now over $40 million annual recurring revenue, based on the potential full contract value with retail chains who have currently installed or committed pilot installations. INEO has active pilots and commitments with large retail chains through its direct sales efforts as well as the Prosegur global distribution partnership channel. These retailers represent a broad spectrum of industries including grocery, apparel, wholesale club, hardware, department store and pharmacy chains.
"INEO is performing better than ever and is on track to exceed our previous quarter's performance with another record high in revenue for Q4-2022," said Kyle Hall, CEO of INEO. "Growth in the fourth quarter is approaching 90% year-over-year despite the increasing interest rates, significant supply chain disruptions, inflationary concerns and other macroeconomic challenges currently affecting other companies around the globe. The Company has not felt any recessionary impacts and is instead experiencing accelerated growth with new pilot systems being installed with new retailers and advertising fill rates increasing with the growth of the INEO Media Network. Furthermore, our ramping revenue and improving gross margins are assisting our cash flow profile and we will continue to control our operating expenses."
Bid/ask thin both ways just pending action/volume
INEO continues to show impressive growth as the Company is poised to deliver another quarter of record revenues in Q4-2022 with growth approaching 90% over Q4-2021. The Company is also on track for achieving record financial performance for the full fiscal year and is continuing to execute on its direct sales and channel sales opportunities.
INEO's sales activities are accelerating with the Company's sales pipeline climbing to approximately $40 million in annual recurring revenue.
Based on preliminary results, INEO expects to achieve record revenue for Q4-2022 and for its fiscal year 2022, ending June 30, 2022.
The advertising campaign with Return-It is a result of the partnership previously announced with Western Media Group. Encorp Pacific (Canada), commonly known as Return-It, is a federally incorporated, not-for-profit, product stewardship corporation with beverage container management in British Columbia as its core business. The corporation's mandate is to develop, manage and improve systems to recover used packaging and end-of-life products from consumers and ensure that they are properly recycled and not land-filled or incinerated.
"Retail media networks are taking a large bite out of the digital marketing industry with most major retailers announcing their own online media networks," said Kyle Hall, CEO of INEO. "INEO's in-store retail media network is capitalizing on this shift in advertisement spending by giving advertisers access to the retail customer across both online and in-store channels. By integrating the INEO Welcoming System and the INEO Media Network to retailers' online media networks, INEO is able to deliver marketing to customers as they enter the retail store. A great example is the new Return-It campaign which is now running on the INEO Media Network."
"We are thrilled to be partnering with Return-It and Western Media Group, leading to increasing fill rates for the INEO Media Network," commented Frank Halbach, Managing Director of Media and Advertising for INEO. "Advertisers are choosing to add the INEO Media Network to their advertising mix, providing further validation for the strength of the underlying business model for INEO. As we continue to expand the footprint of the Media Network, we expect to generate increasing revenues throughout the second half of 2022."
Wonder how $INEOF will move with 1M volume
INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), the innovative developer and operator of the INEO Media Network, an in-store digital advertising and analytics solution for retailers, is pleased to announce the launch of the largest advertising campaign to date with Western Media Group.
company is growing fast and still under radar out there
The INEO Welcoming System DUO utilizes the same technology the Company has originally designed for the INEO Welcoming System which allows it to operate in both the Accousto-Magnetic (AM) 58KHz frequency spectrum and the 8.2MHz frequency spectrum. Digital display screens are inherently "noisy" as they cause electromagnetic interference which hinders the detection of loss prevention tags in a retail store; however, INEO has developed technology which allows the EAS loss prevention aspect of the system to still operate effectively with two large digital display screens located within the detection field.
The INEO Welcoming System DUO preserves the same base form factor of the original INEO Welcoming System allowing for visual uniformity within the retail store. The INEO Welcoming System DUO is the same height and width as the standard INEO Welcoming System and is only 2.3 centimeters (1 ¼ inches) thicker. The sleek design is a function of the proprietary technology INEO has developed and patented.
could run up to 1.00 in 2023 it's very thin never know
Traditional loss-prevention systems typically consisted of a standalone tag-detection system known as an Electronic Article Surveillance ('EAS') pedestal located at the retailers' front door. EAS systems incorporate security tags or labels which are attached to merchandise and must be removed or deactivated prior to leaving the retail store. INEO's new Welcoming System DUO product builds upon the Company's previous patented combination media display and electronic surveillance pedestal by adding a second LED screen to the EAS system. The INEO Welcoming System DUO is a remarkable product given the complexity in designing and housing an RF security tag system in close proximity to two LED screens without degradation of the RF signal required for the operation of the EAS system.
The Company's recent premier of the new INEO Welcoming System DUO at the NRF Protect 2022 Conference in Cleveland, OH garnered tremendous interest and was a resounding success in landing pilot system installations with several large retail chains.
"The launch of the INEO Welcoming System DUO is a significant milestone for the company, and we are very pleased to file for the patent which will help provide a level of protection against competitors as we continue to expand our footprint globally," said Greg Watkin, Founder and Chairman of INEO. "The combination of two LED screens and an EAS pedestal within one device is a unique invention which required critical design and innovative engineering by INEO's R&D team. We are excited to begin showcasing the INEO Welcoming System DUO and are confident retailers will love the new capabilities of the dual screens integrated within one system."
The patent filing protects the unique form factor, design and materials used in INEO's new dual screen product, branded as the INEO Welcoming System DUO. The INEO Welcoming System DUO is also protected by the Company's original utility patents, already granted in the United States and Canada, and pending in Europe. The INEO Welcoming System DUO, which has one LED screen on each side of the pedestal, is ideal for large retailers who have multiple doors at their front entrances. The bright, bold digital signage on the INEO Welcoming System DUO is easily visible to customers on either side of the pedestal.
INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to announce the Company has filed a design patent, entitled "ELECTRONIC ARTICLE SURVEILLANCE PEDESTAL WITH TWO-SIDED DISPLAY", for the dual screen version of its disruptive Welcoming System.
they got nice things going on, bright future for sure
Huge industry for sure
The INEO Welcoming Network is a revolutionary cloud-based digital advertising and data analytics system, which sends customized advertising to digital screens integrated with theft detection sensor gates at the entrance of retail stores.
The advertising sector is growing at an impressive rate and is expected to surpass 645 billion dollars in 2024.
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