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Future Now Group Inc (fka FUTR) RSS Feed

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http://www.futurenowgroup.com

Introduction to Future Now Group, Inc.

Driven by the question "Why do people do what they do?" the team at FutureNow, Inc. helps companies market better every day by helping them to better understand their customers and convert that insight into profit.

Founded in 1998 by Bryan and Jeffrey Eisenberg, FutureNow, Inc. (OTCBB: FUTR.OB) is the provider of the OnTarget™ software-as-a-service. OnTarget™ monitors your website 24/7, uncovering the reasons your visitors fail to buy, register, or become a lead, and then provides specific recommendations for you to implement to keep your revenue goals on target.

"Judge a man by his questions, rather than by his answers." - Voltaire.

Only the best questions can lead to the innovative solutions and find opportunities where none were seen before.

We focus all our efforts on helping your business Market Better.

The Latest on FutureNow

Interested in learning more about where FutureNow, Inc. has been recently featured? Check out our press section, or if you would like to meet one of us in person please come introduce yourself at one of our upcoming events.

Who is FutureNow?

Led by two-time New York Times, Business Week and Wall Street Journal best selling authors Bryan and Jeffrey Eisenberg, the FutureNow, Inc. team is a tight-knit, colorful group of experts from a wide palette of disciplines: interactive media, human behavior, online strategy, business development, communications and technology, our team has decades of combined experience. What we all share is a passion for our company's core values, and a camaraderie scarce in the business world.

With our patent-pending Persuasion Architecture® methodology and proven online marketing optimization services, our team helps clients define and often surpass their marketing goals—online and off. We help companies market better. See other reasons why FutureNow is a smart choice.

What FutureNow Can Do for You

We invite you to learn more about our services as they relate to:

  • Completing purchases - lowering your abandonment rates and increasing sales
  • Lead generation - turning more site visitors into business leads
  • Driving customers across channels - enhancing your brand affinity and increasing value

If you would like assistance evaluating which options might be best for you, please contact us or call (877) 643-7244.

Conversion Enhancement, Web Analytics, and Website Optimization Partners

FutureNow is pleased to partner with companies, world-wide, to provide technology and services to our clients that support the Persuasion Architecture® process. If your business would like to partner with FutureNow please contact us through our contact form or call us at 877-643-7244.
 

Alkemi International

Since its founding in 1997 Alkemi International has been at the forefront of internet marketing in Australia. Alkemi specializes in providing online businesses with high ROI marketing strategies such as search engine marketing, conversion rate enhancement and advanced web analytics. Charged with implementing proven online strategies that actually work, Alkemi International has helped clients such as Tourism NSW, Europcar, Dick Wicks, and McAfee acquire and retain customers.
 

Google

FutureNow has partnered with Google as a Website Optimizer Authorized Consultant and Google Analytics Consultant. Through Google Website Optimizer and Google Analytics, they have shown a commitment to providing simple and cost effective technologies to enable companies to test and optimize thier marketing more effectively. Collaborating with Google, FutureNow has also recently completed our latest book Always Be Testing: The Complete Guide to Google Website Optimizer authored by Bryan Eisenberg and John Quarto-vonTivadar, as well as our monthly "Always Be Testing" webinar series.

FutureNow's Track Record

Our reputation is built on results.

FutureNow has helped companies like Dell Computers, PriceWaterhouseCoopers, Overstock.com, NBC Universal, Logoworks by HP, Everbank, CardScan, Southern Company, CafePress.com, LowerMyBills, Agora Publishing, and RADirect to market better and improve online results...

  • Universal Orlando increased top line ticket sales by over 80%
  • WebEx increased Free Trial downloads and leads by 500/wk, generating a 7-figure impact on top-line sales
  • Allegis Group experienced a 265% increase in new account creation
  • Leo Schachter Diamonds increased conversion from .86% to 54.1%; a 5,500% increase in conversions-to-leads
  • BuyTelco achieved a 419% conversion increase, and a 13% increase in gross margin
  • XGaming increased sales 448% in first half of 2003 vs. 2002, and a 200% increase in site traffic
  • Volvo Construction increased conversion by over 700%
  • Max-Effect went from an average of 6 leads per month to an average of 37 per month.  An increase of more than 600%
  • MagMall saw a conversion rate increase from 1.21% in the first year to 4.93%
  • CafePress reduced an already impressive shopping cart abandonment rate from 35% down to only 15%

FutureNow's Services

FutureNow's services include optimization consulting, software, training, website and campaign assessments, and ongoing optimization consulting for longer-term engagements. We also offer free resources, low cost resources for the do-it-yourselfer, and complete Persuasion Architecture® planning for websites and marketing and branding campaigns.

Our History

FutureNow, Inc. began in 1998 as a kitchen table operation in Brooklyn, New York. At the time the Internet world was obsessed with "eyeballs" and the brothers Eisenberg were taken aback at the sheer volume of capital being thrown at Internet sites without regard to return. Shortly thereafter the Dot Com boom became the Dot Bomb.

During those years the small and committed FutureNow team was notching up success after success, teaching those who would listen, refining our process, and together with John Quarto-vonTivadar doing the hard work of developing Persuasion Architecture®.

Today FutureNow, Inc. publications enjoy a readership of over 100,000. Bryan and Jeffrey and John have authored three best selling books, the latest "Always Be Testing" published in 2008. Our team and organization have grown, our client list has expanded, and we have since moved into a spacious office in Brooklyn's historic DUMBO district.

Just a Sample of FutureNow's Process

Great marketing never happens by chance.

Great marketing is the cycle of taking already good marketing, improving it, and then repeating the process. Great marketing is the result of great optimization!

See how our clients use FutureNow's Persuasion Architecture® process to market themselves better.


Optimization - The Secret to Marketing Better Online

Today's greatest converting websites do not convert by chance. To achieve double digit conversion rates you must embrace a culture of optimization.

Instead of only seeking singular meteoric improvements these companies are using our OnTarget™ software to constantly make minor adjustments and test, gain customer insight, apply what they learn and start the process again. Our clients are inching up improvement needles on dozens, even hundreds of different touchpoints which, in aggregate, push topline conversion higher and higher.

Already optimizing? Many of these conversion rate heroes engage us for continued training, assistance in getting even deeper customer insight, and better results. Throughout the industry, FutureNow is the recognized thought leader in online conversion, and we have been so for over a decade.

Why Customer Insight is Key to Optimization

Many companies are doing some sort of testing. Some are doing a lot of testing. But testing and optimization are two different things. Unless you understand why your customers behave as they do, it is unlikely that you can duplicate your successful tests or learn quickly from failed tests.

Testing without customer insight is a costly hampster wheel.

Make the most of your Testing

FutureNow acts as an advocate for your customers and helps you uncover insight into why they behave they way they do. Then we give you the education and the tools to plan customer roadmaps so your customers can buy from you in their own way using our Persuasion Architecture® framework.

These maps serve as a control, or predictive model of customer behavior, and they can be more effectively tested and improved than finger-in-the-wind testing.

Learn more about marketing optimization. Or browse our services and find out which one is right for you.

 Work Harder ... and Smarter

Many good marketers are working hard, and still wrestle to maintain and meet bold marketing goals. FutureNow's Persuasion Architecture® framework isn't about doing less work, but rather it accelerates your ability to focus resources on marketing efforts that will have the most impact on your marketing goals.

FutureNow's team offers our expertise and guidance in a suite of services. Compare FutureNow's services

Are you sold on marketing better and need help bringing the rest of your team on board?

 

Just a Sample of FutureNow's Successes

Sample 1: Converting more visitors from online to offline

increase the leads from your website

Mattress Liquidators is a store that has grown beyond expectations. Though the company started in 1993 as a cash-and-carry warehouse store for mattresses, it's now a full-service sleep center with several thousand square feet of mattresses and beds of all shapes, sizes, and prices. The Mississauga, Ontario, sleep emporium prides itself on customer service, offering expert consultation, competitive prices, free delivery and set-up and a 60-day free trial of any product in the store. He brought in consulting firm FutureNow, Inc. to help him identify what to test and to set up test versions of the Mattress Liquidators landing page and run them through Website Optimizer to see which pages generated the most response. FutureNow, Inc. set up Google Website Optimizer to test a variety of landing pages with the use of Website Optimizer has boosted online leads 5,000%. Read the Google Website Optimizer case study.

Service: Conversion Optimization Consulting

Sample 2: Driving more visitors offline

increase the leads from your website

Leo Schachter Diamonds is among the largest wholesalers of better quality diamonds. The company is well represented from the windows of the most elegant shops on Fifth Avenue to the fashionable boutiques of Rodeo Drive to the jewelers who adorn the highest social circles in London, Paris and Italy. Only within the last few years, however, has Leo Schachter introduced diamonds that bear the company name. This website was built to support one of the leading retail diamond brands and to support its retailers in its first version it had a 0.86% conversion rate, after a complete overhaul using Persuasion Architecture® it now converts over 54.1% of search traffic that visits the new website. Read the MarketingSherpa case study.

Service: Persuasion Architecture® Planning

 

Just a Sample of FutureNow's Presentations and Materials

Whitepapers

Free downloadable whitepapers and guides ranging from testing ideas to new content strategies.

Webinars & Slideshows

Watch our webinars-on-demand and signup for upcoming webinars, such as our "Always Be Testing" series, as well as view our archived presentations from recent e-commerce industry events.

Videos & Podcasts

Many videos and podcasts discussing trends in online marketing and how you use these to improve your company's marketing.

Calculators & Tools

Free tools to calculate conversion rate, ad performace, ROI, as well as our highly popular We-We calculator.

Articles & Publications

Hundrends of free articles on a wide variety of subjects including best practices, content planning, new media, and conversion tips to name a few. Also you will find information on our best-selling books and ebooks.

GrokDotCom.com Blog and Newsletter

Our industry leading Conversion Rate Marketing Blog and Newsletter published since 2000.

FUTR Charts and Information

Estimated Market Cap
$1,099,895 as of Apr 24, 2009

Authorized Shares
900,000,000 as of June 24, 2007

Outstanding Shares
78,563,952 as of Sep 26, 2008

Number of Share Holders of Record
89 as of Sep 29, 2008

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