Estate Coffee Holdings mission is to become a significant participant in the global coffee industry. The business model and strategy is to take an ownership role in all aspects of bringing coffee to market, thereby capturing margins at each step from; coffee production and purchasing; processing; exporting; roasting and; direct consumer sales.
The vision of Estate Coffee Holdings is to create a positive social impact in the coffee industry. Estate Coffee Holdings has plans for growth in various coffee producing countries by having an active ownership role through acquisitions and joint ventures at all stages from tree to cup. The business model allows itself to be duplicated in any country where these fine coffees are grown, creating a socially responsible and viable coffee company.