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Electronic Cigarettes International Group Ltd. (ECIGQ)

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                                                                                    Electronic Cigarettes International Group, Ltd.



History                                                                                                                

2014

1. Victory ECIGs pursues multiple Acquisitions with convertible debt, Uplist to NASDAQ to raise funds to pay off acquisition                                          

2. Uplist fails because brands weren’t strong/ecig overpaid for the acquisitions
3. Default on debt simultaneous to out of date products not selling/being expensed as obsolete
4. Toxic debt converts/shorting drives price per share into the floor

2015

1. Old leadership out, new leadership in promising to fix balance sheet
2. 15 for 1 RS, maintain 300 million AS
3. New financing pays off and restructures old debt – no longer toxic
4. Maintained major distribution partnership with Mansour
5. Q1 and Q2 2015 focused on restructuring balance sheet, cutting costs, merging the acquired companies together, and establishing a strategy moving forward
6. Q2 2015 conference call confirms goals for first half of year were accomplished and we have a new strategy moving forward

Opportunity Summary: ECIG is a major turnaround prospect since the addition of new key personnel and the successful implementation of major financial and operational restructing during the first half of 2015. Low market cap, high debt, and large revenue potential creates high risk, high reward opportunity. Recent developments show progress in key strategic areas and give cause for optimism. 

Corporate Website

 

People

 DAN O’NEILL - CHIEF EXECUTIVE OFFICER: Started April, 2015
 
 Dan O’Neill brings a wealth of global experience as a senior leader in consumer packaged goods to the newly created role at ECIG. Throughout his career he  has led  transformational growth and delivered superior financial performance in a range of geographies and complex business environments. Prior to joining ECIG, Dan was the President and Chief Executive Officer of Molson’s, one of the world’s largest beer companies. Before Molson’s, Dan was the Executive Vice President of H.J. Heinz, a President at the Campbell Soup Company, and Group Managing Director at S.C. Johnson, with leadership roles in North America, Europe, and Latin America. Dan began his career at Colgate Palmolive, following earning a Master’s degree in Business from Queen’s University and a Bachelor’s of Arts from Carleton University in Canada.
 
Bloomberg Profile Link
 
 
PHIL ANDERSON - CHIEF FINANCIAL OFFICER: Started January, 2015
 
Phil brings more than 20 years of experience in financial markets, with particular depth in balance sheet structuring and cash flow management. Prior to joining ECIG, Phil worked with the Pinnacle Family Office, a Dallas-based family office investment fund which is an investor in ECIG. At Pinnacle Fund, Phil oversaw investments in both public and private companies. Prior to joining Pinnacle Fund, Mr. Anderson was the director of research at Siar Capital, a family office specializing in micro- and small-cap public and private investments. Prior to his time spent with Siar Capital, Phil performed sell-side research at C.E. Unterberg and Ladenburg Thalmann. Mr. Anderson holds a Bachelor of Science from Ithaca College and a Masters of Business Administration from Hofstra University.

Bloomberg Profile Link
 

Other Q2 2015 Personnel Additions:


 GREG SMITH
 VP SALES 
27 years experience at SC Johnson as Director of Sales for major accounts such as Costco, Safeway, and Dollar General. According to CEO, these are accounts that ECIG is targeting. 
Experience also includes Customer Marketing Department working with cross functional groups to develop business plans across entire organization. Managed the following brands: Ziploc, Glade, Windex, Pledge, Scrubbing Bubbles, Drano, Shout, Raid, Off!, and more. 

LinkedIn Profile
 

 KEITH LUCAS
 DIRECTOR of INFORMATION TECHNOLOGY

Former Perdue Farms Director of IT. Perdue farms employees 10,000 people and has over $5 billion in revenue per year. Tasked with internal efficiencies and supporting online sales. IT and Operations executive with 20+ years of experience managing IT teams, providing vision, expertise and leadership for various industries, including Real Estate, Finance, Gas & Oil, Manufacturing and other enterprises. Effectively transformed IT and Operations departments, built teams and state-of-the-art facilities and IT environments for large and small organizations.

LinkedIn Profile


JOHN RIDLER
VP ACCOUNTING

Gets credit for financial earning timely filing and cleanup. Tasked with improving cash flow management

JIM DORAN
CONSULTANT FOR FINANCE & ACCOUNTING

Tasked with improving cash flow management and timely/accurate financial and accounting management

UNNAMED CONSULTANT
EX-BOSTON CONSULTING GROUP PROFESSIONAL

Tasked with "leading a review of the US market and bringing an analytical approach to the business, as well as strategic category learning." 
 

Products

Approximately $50 million annual revenue from VIP, Vapestick, and FIN brands ** FUNDAMENTALS SHOULD TAKE HOLD AS TURNAROUND GETS NOTICED

Websites:
http://www.vapestick.co.uk
http://www.vipelectroniccigarette.co.uk
http://www.fincigs.com
http://www.finvaping.com/
http://www.ecig.co

First VIP Kiosk in USA opened in January 2016.

  
VIP Kiosk at the FlatIron Crossing Mall (Photo: Business Wire)
 
 
 
 

 

USA Stores which carry ECIG's FIN Brand include:

WALMART     WALGREENS
RITE AID      CHEVRON
MURPHY'S    PILOT FLYING J
CIRCLE-K     SEVEN-ELEVEN
SUNOCO      SAM'S CLUB
SHELL         AM/PM


UK Retailers Include:

HARROD'S    TESCO
COSTCO        WH SMITH
SHELL           LONDIS
BUDGENS     BARGAIN BOOZE


Over 100 kiosks throughout the UK and Ireland sell the VIP brand. During Q2 added additional kiosks in Spain and Nigeria. 

 

Process (Strategy)

* 6 pillars for the short term strategy moving forward have been determined as of Q2 2015 and are as follows:

1. E
stablish VIP as an international premium brand
2. Utilize FIN and Vapestick as traditional, mainstream retail brands
3. Expand into non-traditional channels
4. Strengthen organization talent pool
5. Be a low-cost provider

6. Improve working capital



New CEO Mission: "To deliver profitable growth to enhance shareholder value"
Differentiating approach: To target sales channels, not specific countries


Key quotes from Q2 2015 conference call:

1. "I have realized several of you are very disappointed I have not spoken sooner or flooded the market with all sorts of press releases. Very simply I was not ready and the company was not ready. I wanted to have visited and spoken personally to all our constituents, whether it be our suppliers, the management teams of each company, our customers and from these conversations and work sessions pull together in overall strategy that would successful guide the company to become the most profitable independent electronic cigarette company in the world, delivering profitable growth to enhance shareholder value." - Dan O'Neill, CEO

2. "In closing, I would like to advise everyone that conference calls and press releases will focus and be directed toward the six key strategic drivers. In some quarters, there will be advances in one area, while in the next quarter the focus may switch to another driver; but the goal will never alter to deliver profitable growth to enhance shareholder value...
I think the key focus from here on in, apart from the (quarterly) calls, will be strategic announcements. And if you see an announcement, just refer to those six pillars, the drivers and you will see how we are focused in that area." - Dan O'Neill, CEO 


 

 
Share Structure

 

Outstanding Shares (OS): 75,311,764 (as of May 11, 2016)
Authorized Shares   (AS): 300,000,000

AS OF 6/30/2015
Warrants: 285,953,833
Stock Options for Employees: 30,796,317
Fixed price Convertible Debt Shares: 37,682,111

"As of June 30, 2015, the Company has 300,000,000 common shares authorized of which 70,482,486 were issued and outstanding. The Company would need approximately 330,000,000 common shares to accommodate the exercise and conversion of all of the common stock options, warrants, convertible debt, and unvested restricted stock presently outstanding, and would not be able to accommodate all such exercise and conversion requests through the remaining unissued common shares. Accordingly, the Company could be required to settle a portion of its warrants and derivative liabilities in cash which requires that they continue to be classified as liabilities rather than equity instruments."



Benefical ownership (as of December 31, 2015)

 Number of
 Name of Beneficial Owner Position with Company Shares (1) Percentage (2)


 Shareholders Owning 5% or Greater:
 Man FinCo Limited Shareholder 23,692,257 (3) 30.01 %

 Directors and Executive Officers:
 Daniel J. O'Neill Chief Executive Officer and Chairman of Board 19,844,526 (4) 20.83 %
 James P. Geiskopf Director 542,857 (5) *
 Craig Colmar Director 322,857 (6) *
 David Karp Director 322,857 (7) *
 Philip Anderson Chief Financial Officer, Secretary and Treasurer 2,484,458 (8) 3.20 %

 All Directors and Executive Officers as a Group (5 Persons) 23,517,555 23.91 %

 

ECIG Market

The electronic cigarette industry is one of the fastest growing consumer goods categories worldwide. The category is only a few years old, but already exceeds $1 Billion dollars in sales with the largest market for electronic cigarettes being the United States.  99% of all e-cig consumers are cigarette smokers in search of a healthier alternative, or looking to be able to smoke in places where traditional cigarettes are not allowed. This is particularly attractive for the electronic cigarette segment as the tobacco market is $720 Billion in size, which provides a tremendous source of growth for electronic cigarettes.  The e-cig segment is still in the very formative stages, both in terms of product and market structure. The category is less than five years old and has been essentially doubling every year since inception. Importantly, less than 10% of all smokers have ever tried an e-cig, so over 90% of the opportunity is still in front of the industry. As a result, leading industry analysts predict that e-cigs will achieve from 15% to over 50% share of the broader tobacco market in the next decade.  Given the size of the tobacco Industry, this equates to a size of segment of e-cigs of between $110 Billion and $360 Billion over the next ten years.

Bonnie Herzog, from Wells Fargo Securities and one of the leading industry analysts predicts sales topping $10 billion by 2017. “The long-term growth trajectory of the category will be robust.  Use of electronic cigarettes could overtake consumption of traditional cigarettes within 10 years.” While difficult to predict, we think it is possible that consumption of e-cigarettes could outpace traditional cigarettes over the next decade, especially given the rapid pace of innovation and consumers' demand for reduced harm products," Herzog said.
 
Goldman Sachs’ Judy Hong describes e-cigarettes as basically all the good stuff about regular cigarettes but none of the bad, and Goldman has listed e-cigarettes as their number one extraordinary technology forcing businesses to adapt or die. "Imagine a product that is possibly >99% less harmful than cigarettes, delivers a similar user experience and offers a better economic bargain—this is the proposition of electronic cigarettes (e-cigs)."


 


 

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PostSubject
#87237   Something good is happening since its now going GVInvestments 05/07/18 07:23:21 PM
#87236   Wouldn’t say current news... Only news is ECIG Freaky ty 02/14/18 10:24:58 AM
#87235   Any current news for investors? VanWrecker 02/14/18 06:58:18 AM
#87234   A few more eyes and this one runs..Tick tock.. Bruce the Stock Guy 02/06/18 06:39:14 PM
#87233   Two nice Green days in a row. Garyst 02/05/18 07:54:29 PM
#87232   Green, we'll take it :) Garyst 02/03/18 07:20:09 PM
#87231   LOL... I seen that... Freaky ty 02/02/18 05:45:07 PM
#87230   GREEN BABY$$$$$ Rookiemove 02/02/18 05:39:30 PM
#87229   Red Again... Freaky ty 02/01/18 11:10:12 PM
#87228   I'm like you, that is either fake or Rookiemove 02/01/18 02:59:35 PM
#87227   Nope. Have enough at this point :) Garyst 02/01/18 02:53:31 PM
#87226   I bet it is blue skies on the Rookiemove 02/01/18 02:16:39 PM
#87225   You gonna be the one to find out?? Rookiemove 02/01/18 02:13:36 PM
#87224   Almost a million now. May not be real Garyst 02/01/18 02:06:59 PM
#87223   Who's the D-Bag putting 750K on the ask!!!??? Rookiemove 02/01/18 12:58:56 PM
#87222   Red on the quote, but looks pretty green Rookiemove 02/01/18 12:36:53 PM
#87221   Yes its looking good. Something good is brewing. GVInvestments 02/01/18 12:24:48 PM
#87220   Looks worse than it really is this morning. Garyst 02/01/18 11:02:48 AM
#87219   Looking like we are starting to stair step. Rookiemove 02/01/18 08:34:45 AM
#87218   Calm day for sure. Holding tight. Rookiemove 01/31/18 05:43:53 PM
#87217   Pretty quiet. Garyst 01/31/18 01:32:52 PM
#87216   Lol, I figure I have a 50/50 shot Rookiemove 01/31/18 12:46:21 PM
#87215   Yes sir, all buys EOD yesterday and all Rookiemove 01/31/18 12:44:23 PM
#87214   Now today mostly all buys versus mostly sells Garyst 01/31/18 12:13:59 PM
#87213   I like you Man.... Fake it til ya Freaky ty 01/31/18 11:23:52 AM
#87212   A little patience, I feel a rip coming soon. $ECIGQ Rookiemove 01/31/18 11:12:12 AM
#87211   Volume is Dead Freaky ty 01/31/18 11:05:23 AM
#87210   Remember what I been saying for the longest... Freaky ty 01/31/18 11:03:54 AM
#87209   Utt oooo... Look at that Bid... 006..... O Freaky ty 01/31/18 11:01:36 AM
#87208   $ECIGQ nice buying at the end of the Rookiemove 01/31/18 08:25:34 AM
#87207   We need those buyers to step up :) Garyst 01/30/18 08:56:19 PM
#87206   Yep this is what they do before they Rookiemove 01/30/18 06:33:29 PM
#87205   Closes lower and lower each day... Think there’s Freaky ty 01/30/18 06:21:57 PM
#87204   Dang Garyst!! We accumulated a million shares today Rookiemove 01/30/18 04:57:13 PM
#87203   50k + worth. Nice. Garyst 01/30/18 04:15:13 PM
#87202   A couple of slaps on the ask at Rookiemove 01/30/18 04:06:38 PM
#87201   Gun?? Rookiemove 01/30/18 03:37:23 PM
#87200   Gun selling wait till the end of the day scary larry 01/30/18 02:42:56 PM
#87199   Selling definitely subsided here at this level. May Garyst 01/30/18 02:20:35 PM
#87198   Whoever sold down here gonna be chasing soon. Rookiemove 01/30/18 02:04:09 PM
#87197   Your absolutely right... Only thing is Buy 4 Freaky ty 01/30/18 12:43:36 PM
#87196   These are the levels one should buy at. Garyst 01/30/18 12:13:59 PM
#87195   300-400k in buying pressure and this would be Garyst 01/30/18 12:13:41 PM
#87194   I gave a fair an honest warning... Freaky ty 01/30/18 12:04:18 PM
#87193   400K Loaded at 0125/126, 03 Coming up Rookiemove 01/30/18 11:03:38 AM
#87192   Couple hits now on the bid but still Garyst 01/30/18 10:21:54 AM
#87191   0138 getting slapped down.... Looks we'll be moving Rookiemove 01/30/18 10:17:23 AM
#87190   Any predictions for today??I predict more blood... Freaky ty 01/30/18 08:22:14 AM
#87189   Bid still holding up above 01 the past days. Garyst 01/29/18 08:57:30 PM
#87188   Decent loading going on, slapping will commence before long. Rookiemove 01/29/18 02:26:03 PM
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