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Ecommerce China Dangdang, Inc. (DANG)

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Last Post: 9/20/2016 4:18:02 PM - Followers: 22 - Board type: Free - Posts Today: 0

The Humble Origins of Dang Dang, China's Online Retailing Giant

Peggy Yu Yu, co-founder and co-president of Dang Dang (, and her husband, Liu Guoqing, are typical of the entrepreneurs who studied abroad and then established their own enterprises upon returning to China. Dang Dang was first launched as an online seller of books. It has now grown into China's largest online retailer offering almost everything from digital products to cosmetics and has also become the world's leading online seller of Chinese-language books, movies and music.

After filing with the US Securities and Exchange Commission for initial public offering in November, E-Commerce China Dangdang (under the symbol DANG) will be traded in the New York stock market this week. The IPO will not only raise new funds to strengthen operations but also bring a fortune of around US$400 million for Yu Yu and her husband, who jointly founded Dang Dang a decade earlier.

Like numerous aspiring entrepreneurs jumping on the e-commerce bandwagon, the pair established Dang Dang in 1999 ahead of the burst of the "dot-com bubble". Before that Yu Yu worked as a finance management consultant specializing in corporate mergers and acquisitions.

Born in Chongqing City, which is also called "Yu" for short, Yu Yu majored in English language at the Beijing Foreign Studies University (BFSU). Following a stint at an American company, she went to the US for advanced study and earned her MBA in finance and international commerce in 1992. From 1992 to 1997, she was engaged mainly in M&A business, including running her own firm Tripod International.

While still working on Wall Street in 1995, Yu Yu developed a keen interest in, Inc. and conceived the idea of operating a respectable online bookstore herself. After returning to China in 1997, she found the Chinese market was still not mature enough for online bookselling business due to the lack of a database of book titles and the limited number of Internet users at that time.

She and her husband decided to start from scratch to set up the first database of Chinese-language publications, which not only formed a foundation for Dang Dang's business operations but also attracted attention from investors. Earlier venture funds came from investment firms like IDG, Softbank, and Luxembourg Cambridge Holding Group (LCHG).

In the past 10 years, Dang Dang has built up one of the world's largest online shopping malls which now offers more than 300,000 kinds of books, software and other products to more than 6 million customers around the globe.

The growing pains for Dang Dang included long and hard-fought battles with closest rival, which also ranks among the top online retailers on the Chinese market, in the form of seemingly endless price cuts and continuously expanding product lines.

One of the highlights was when global online retailing giant, Inc planned the acquisition of a suitable Chinese online retailer and set its sights on Dang Dang. Following rounds of negotiations, Yu Yu did not accept the offer to buy her company out because she would only accept Amazon as a shareholder.

Amazon immediately turned to and acquired the archrival of Dang Dang for $75 million, forcing Yu Yu to face even more ferocious challenges from Joyo/Amazon.

The brutal and dogged competition has eaten away profits for both sides. Dang Dang managed to start generating earnings only from May of 2009. It incurred net losses of 70.5 million Chinese yuan in 2007 and an additional 81.8 million yuan the following year. Net earnings amounted to 16.9 million yuan in 2009 and 16 million yuan for the first nine months of 2010.

Yu Yu acknowledged that Dang Dang has generally followed similar business operations models established by Amazon. She has long closely observed the strategies and tactics adopted by Amazon as well as the pitfalls it encountered as part of the lessons for operating outstanding and successful online shopping.

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As of 4/25/11 according to ranked #71 in china ranked #74 in china in english 
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#488   This family has gotten away with murder,as planned johnydollar 09/20/16 04:18:02 PM
#487   Called the Lawyer yesterday and have not received Wildfalls 09/07/16 04:21:46 PM
#486   DANG is worth 15 bucks all day long johnydollar 08/30/16 04:51:11 PM
#485   If it was was not for the CEO johnydollar 08/19/16 03:33:51 PM
#484   Looks like it,could explode after 7s hits.JMO johnydollar 08/19/16 02:35:30 PM
#483   Why are the shorts all gone ? Why Wildfalls 08/19/16 01:21:57 PM
#482   Lets hope so,this company is worth more than johnydollar 08/17/16 02:36:15 PM
#481   Proxy vote being taken. Voted "No" on first Wildfalls 08/15/16 12:42:49 PM
#480   3 days until meeting . Is it a Wildfalls 08/09/16 12:12:41 PM
#479   Looks like $8 a share might be possible here.imo johnydollar 07/22/16 01:34:48 PM
#478   Looks like a game they all play, same johnydollar 05/26/16 01:06:55 PM
#477   The $8.80 offer was non-binding . It appears Wildfalls 05/26/16 11:57:35 AM
#476   The $8.80 offer was non-binding . It appears Wildfalls 05/26/16 11:57:35 AM
#475   Here is a guy who is leading the Wildfalls 05/23/16 04:37:12 PM
#474   Miss Peggy the 10k you send out explained johnydollar 05/18/16 07:27:54 PM
#473   We have an 8.80 offer on the table,not johnydollar 05/09/16 05:01:02 PM
#472   Peggy let's go for 14 dollars a share. johnydollar 04/07/16 10:16:53 AM
#471   If them two create a bidding war look johnydollar 04/06/16 04:38:50 PM
#470   Volume up, price up, shorts down . As Wildfalls 04/06/16 12:28:31 PM
#469   Sounds like they could pay more if miss johnydollar 03/09/16 12:30:31 PM
#468   I believe Peggy & Co. own 80% + Wildfalls 03/09/16 10:55:12 AM
#467   Tender offer for $ 8.80 knrorrel 03/09/16 09:54:15 AM
#466   So this should easily see 8 today?? T695 03/09/16 06:29:29 AM
#465   NEWS - 8,80$ knrorrel 03/09/16 06:28:43 AM
#464   It would be crazy if it breaks the johnydollar 12/07/15 04:07:09 PM
#463   looks like Miss Peggy is ready to cough johnydollar 10/08/15 02:16:19 PM
#462   Hey Peggy give investors your low ball offer johnydollar 09/21/15 03:42:48 PM
#461   They ran DANG as a private company from johnydollar 07/10/15 01:14:56 PM
#460   So they do a buy out then relist johnydollar 07/09/15 02:28:50 PM
#459   Now that is a very strong post! gr8f1 07/09/15 01:50:18 PM
#458   DANG 700 PE RATIO SELL SELL SELL SHORT Stockexpertpro 07/09/15 12:44:01 PM
#457   Today was a good day to trade the dip. johnydollar 06/29/15 07:16:43 PM
#456   Will do in another 25 days or so. ducduc1 06/26/15 07:22:39 PM
#455   Then trade. johnydollar 06/26/15 06:55:08 PM
#454   Down, down, down you go. Worthless stock ducduc1 06/26/15 11:07:35 AM
#453   Crazy volume today. johnydollar 06/10/15 02:53:53 PM
#452   Yep ducduc1 06/05/15 09:46:44 PM
#451   You are responsible for your own money don't johnydollar 06/05/15 04:00:14 PM
#450   DANG moving up from oversold on the chart. johnydollar 06/05/15 03:58:54 PM
#449   Wrong board sorry. johnydollar 06/05/15 03:54:32 PM
#448   Not sure FDIC has anything to do with ducduc1 06/05/15 02:21:41 PM
#446   So when is this going to happen? ducduc1 06/05/15 12:56:18 PM
#445   Chinese stocks flying high. Dang barely able ducduc1 06/05/15 12:55:22 PM
#444   Not true, DANG is for the long haul johnydollar 05/28/15 01:29:35 PM
#443   Dang this stock sucks. Only hope is ducduc1 05/28/15 09:22:43 AM
#442   Either way it's nice to see a move up! ducduc1 05/22/15 03:01:23 PM
#441   Is it they want in or lots of ducduc1 05/22/15 03:00:35 PM
#440   Not much time between now and the 28th johnydollar 05/22/15 02:02:41 PM
#439   She is out of here............ johnydollar 05/22/15 01:25:50 PM
#438   $10 about to break jg000 05/22/15 09:50:30 AM