Crocs, Inc. (NASDAQ:CROX) engages in the design, manufacture, and marketing of footwear for men, women, and children under the 'crocs' brand worldwide. The company produces soft and lightweight, nonmarking, and slip- and odor-resistant shoes. It also manufactures and sells a line of crocs-branded apparel and accessory items, which include t-shirts, sweatshirts, hats, beanies, and socks, sunglasses, baseball hats, power straps, and kneepads; and nonbranded products, such as spa pillows and kayak seats that are marketed to original equipment manufacturers. The company sells its products through various footwear channels, including specialty footwear stores, outdoor retailers, and sporting goods and department stores. It also sells its products through other specialty channels, including gift shops, uniform suppliers, independent bicycle dealers, specialty food retailers, health and beauty stores, and other specialty stores. In addition, Crocs sells its products directly to consumers through its Web site, www.crocs.com, and through company-operated kiosks that are located in high foot traffic areas. As of December 31, 2005, it operated 50 retail kiosks domestically and internationally. The company distributes its products through approximately 6,500 store locations in the United States. The company was founded in 1999 as Western Brands, LLC and changed its name to Crocs, Inc. in January 2005. Crocs is based in Niwot, Colorado.
As a global leader in casual footwear, Crocs, Inc. looks out not only for the comfort of our fans, but also for the health and wellbeing of communities in need. Giving back is a strong part of Crocs' culture, and the Crocs Cares℠ program provides a platform for Crocs employees to support organizations that benefit local and global communities alike.
Since 2007, more than 2.5 million pairs of shoes were distributed to those in need in impoverished areas, as well as those affected by natural disasters in more than 40 countries. Most recently, we donated more than 80,000 pairs of shoes to one of Haiti's largest medical providers, an organization dedicated to providing healthcare following the country's devastating earthquake.
Because of the lack of footwear worldwide, non-profit donation partners such as UNICEF, Brothers Brother Foundation, and Feed The Children, to name a few, have teamed up with Crocs Cares℠ to reduce the rate of skin infections, parasites, and cuts acquired through the lack of foot protection. With these partner organizations, we seek to provide families and children with information and education on the importance of proper footwear.
