How Bumble Works
When members of the opposite sex match on Bumble, women are required to make the first move, shifting old-fashioned power dynamics and encouraging equality from the start.
Bumble’s initial public offering on Thursday February 11.2021 could spark some debate among investors as the top rival to Match Group’s Tinder dating site begins trading. Boasting year-over-year user growth of nearly 19% as of September, Bumble will target a $28 to $30 per share price on a $7 billion valuation. Match Group’s valuation is more than $45 billion, but its average subscribers grew by just 12% over that time frame. Bumble is composed of its namesake app, known for a female-first feature that allows women to make the first move, and Badoo, a separate dating app popular in Europe, Africa and other regions. The company is hoping to raise as much as $1.8 billion in Thursday’s debut.
- Bumble made history in the dating world for its female-focused algorithm that defies traditional gender norms and puts women in a position of power.
Female leadership begins with CEO Whitney Wolfe Herd and extends to the company’s board of directors and investors including actress-model Priyanka Chopra Jonas and Serena Williams.
There are now more than 20 female founders to take companies public, but the venture capital and IPO market have a long way to go, as funding to women-led start-ups hit a three-year low in 2020.