Better For You Wellness Inc (BFYW)

[alstocks]

Pr out……

It appears the company is asking us to trust them

that as sales grow …. They will pay off notes…

and there will be minimal dilution…

in 2024… growing into potentially 250 Kroger

stores…. (Currently 35)

https://www.otcmarkets.com/stock/BFYW/news/Subject-Progress-Update-and-Strategic-Outlook---A-Letter-to-Shareholders?id=428027

Good luck to all

[alstocks]

Bfyw has so much potential… like so many other

otc stocks… & I have seen ceos screw it up

Royally (anyone remember jamn, toevs/Rohan?)

… he has all the momentum behind his sails,

merger done… on verge of funding, Kroger

expansion… other big box store expansion… &

he goes off the rails & mentions another product

!?!?!?!???????

I’m not saying this is a horrible mistake, bfyw still

has a ton of potential ..!!!!!!!!!!!!!!!!!!!!!!!! But if

he keeps this up….. ugh….. COFFEE, COFFEE,

COFFEE…. Stephen James, Stephen James!!!!

that’s all he should be thinking now

Good luck to o

[Lottalead]

$BFYW Plant-Based Product Development.
Bloomberg TV? Yes, this March. Stay tuned. pic.twitter.com/pYRX3gphz8

— Ian James (@ianajames) January 10, 2024

[ProfitChaser]

Thanks for the updates. I have been a little busy lately so playing catch up.

[Lottalead]

https://getsjcoffee.com/

[Lottalead]

Check out $BFYW's newest brand: Stephen James Curated Coffee Collection, our Premium Coffee with growing sales in Kroger and other retailers. Get yours online at https://t.co/dDPNCvt1QO, enter ENJOY at checkout, and we'll take 50% Off orders of $75 or more. pic.twitter.com/g5KH9d5ZTy

— Better For You Wellness, Inc. (@OTCBFYW) December 5, 2023

[Lottalead]

The fact of the matter isthat those providing bid support took the day off. Nothing more, nothing less. I am considering making an appointment to trade later this week.😉

[alstocks]

For anyone wondering….

if it was 1.5 million shares dumped… I might be worried…

but it was 100,000 shares, which equals someone

dumping $400 bucks worth at lowest possible bid

that’s deserving of an lol… & a possible opp to

buy more, When Kroger expansion is announced

& other big box stores & non dilutive funding I

Will remember this sell

Good luck to all

[alstocks]

Yes, they did a ton of them in 2023… look for all

the form 4’s….

Good luck to all

[ProfitChaser]

Agreed. Looking better by the day. New year now so wouldnt suprise me to see things pick up. Does company have to file if they buy on the open market

[Ronin]

Seems like news is out there somewhere.,.

[alstocks]

the thing to look at is that…

it went from .0016 to .0093 in about 6 weeks…

up 400%…. and what’s happening…

- dilutive dumping….NO

- profit taking…. NO

- many slaps at .0093….it’s 6 mth high … YES

good luck to all

[Lottalead]

Need to clean out BLAS and then it will move.

[alstocks]

Lol… not a peep on X & not a peep here … all

the while …. 500 k shares get slapped at .0093…

continuing the slapping last week at the .009’s..

after this has been up about 400% in the past wk

strange…. But a good strange… if this was the

ceo buying, we would have seen a form 4 by now

!!!!?! !!!!!

Good luck to all

[alstocks]

& fwiw, we have been seeing nice slaps in the

.008’s & .009’s in the past few weeks…. Even

after the fact that we are up about 300% over the

past 6 weeks…. That speaks volumes imwo

Good luck to all

[alstocks]

Imwo, only a matter of time before we break .01,

will it be before the next pr or after….

guessing the next pr will be about:

- further Kroger expansion

- a new big box store expansion

- confirmation of non dilutive funding

good luck to all

[Lottalead]

Interesting volume. BLAS has some to let go.
We’ll see what happens the next few sessions.

[ProfitChaser]

A quick look at recent PR headlines. IMO the company is making the right moves to propel the PPS much higher .

Unlocking Growth and Profitability: An Open Letter to Our Valued Shareholders from Better For You Wellness, Inc.'s Chairman and CEOPress Release | 12/18/2023

Better For You Wellness, Inc. Successfully Concludes Asset Purchase Agreement with The Ideation Lab, LLC Strategic Acquisition Propels BFYW to the Forefront of the $1.5 Trillion Wellness IndustryPress Release | 12/05/2023

Better For You Wellness To Issue ?Series A Preferred Shares For The Ideation LabPress Release | 10/11/2023

Better For You Wellness Enters Definitive Agreement to Acquire The Ideation Lab, The Jordre Well, and Its Signature Brand, Stephen James Curated Coffee Collection with CBD Coffee LinePress Release | 09/19/2023

Better For You Wellness, Inc. Announces Substantial Debt Elimination to Strengthen Its Balance SheetPress Release | 07/19/2023

Better For You Wellness' Soon to Be Acquired Stephen James Curated Coffee Collection Begins Sales at KrogerPress Release | 06/27/2023

Better For You Wellness Participating in Upcoming Organic Spa Conference in New York CityPress Release | 06/21/2023

Better For You Wellness Participating in Upcoming Luxury Meets Cannabis Conference in New York CityPress Release | 05/17/2023

Better For You Wellness is Pleased to Participate in the Upcoming LUXE PACK Event in New YorkPress Release | 05/02/2023
Better For You Wellness Provides Shareholder UpdatePress Release | 03/17/2023

[ProfitChaser]

Agreed. Thanks for all your DD here for the last year. You defiintly have a good eye for picking them. The good stocks usually come around with a little patience. this one still under the radar.

[ProfitChaser]

I am not one for pumping a stock. It is up quite a bit today so may have a pullback or may not. PPS is still under a penny which is still low for a stock with only about 128M in the float. Soldi company IMO and company feels it is way undervalued so they have buying shares on the open market. Not sure when or how many. The potential is definitely here long term as you can see from the sticky above. and the last company update . Personally I have been buying a few almost daily. Added a few more today. Good group here so far that are not daytraders. I am sure they will be here soon enough tho.

https://investorshub.advfn.com/boards/read_msg.aspx?message_id=173495079

Post I made about a month ago
https://investorshub.advfn.com/boards/read_msg.aspx?message_id=173315781

[madras50]

This still have some running room left?

[SecondLife]

Thank you. I followed Profit Chaser to this one, so all credit goes to him. I’m just glad to be here. Have a great one!💪🏻

[alstocks]

Congratulations to all… should be a good 2024

bfyw could very well be a GREAT long term play

35 Kroger stores & counting…. Plus who knows

what other big box stores they will announce…

Good luck to all

[SecondLife]

Huge pop… it just took off 💪🏻

[Lottalead]

Nice indeed!

[ProfitChaser]

Nice volume today. Could be company buying again?

[ProfitChaser]

Thank You. I think it will be a good one in 24 and way beyond. I had a great Christmas. As long as the grandkids are happy then I am happy. Hope yours was well also.

[SecondLife]

Hey PC. I’m glad I followed you on this one. I see the potential as well. I hope you had a great Christmas and hoping this will make us a great New Year. Have a great one brother!

[ProfitChaser]

I agree. They are working on building this company up long term Also speaks well that they are confident enough to be buying shares on the open market and will continue to do. The PPS is holding up well IMO. The main thing I watch is the amount of shares held at the DTC which is only around 128M. From the update below.

As I have previously publicly stated, I am very disappointed by the performance of our stock. I do not believe the trading price of our stock remotely resembles the Company's actual value. It is evident that, regardless of meeting significant milestones (i.e., acquisition of The Ideation Lab Brands, including SJCCC, etc.), we have experienced downward pressure on the stock, causing the price to fall, which led to the Company being downgraded from OTCQB to OTC Pink. Nonetheless, Stephen Letourneau and I continue to be incredibly bullish and personally purchased stock on the open market – and will continue to do so..Furthermore, because we believe our stock is undervalued when converting debt for shares, we have converted well above the current market price, minimizing dilution and demonstrating our unwavering confidence in our Company.


Held at DTC
128,737,824
12/09/2023

[alstocks]

From everything I’ve read…. Debt capital is a lot

better than equity capital….

equity capital typically means money for shares

which ultimately means dilution…

debt capital is loans paid back with interest…

if they are successful with getting legit debt

capital…. shareholders have a legit shot here in

a rare chance at serious long term tremendous

gains…. Which is extremely rare in otc land

Again…. 35 Kroger stores

Good luck to all

[splintered sunlight]

It reads well........

[ProfitChaser]

Looks like whoever had the shares up for sale raised their sell to .004.

Bid x Size
$0.0032 x 10,000
Ask x Size
$0.004 x 280,523

[ProfitChaser]

Open letter out today in the form of a 8K updating on the information. All good IMO
https://www.otcmarkets.com/filing/html?id=17125837&guid=O0J-k6jkCHGvJth

Unlocking Growth and Profitability: An Open Letter to Our Valued Shareholders from Better For You

Wellness, Inc.'s Chairman and CEO.



December 18, 2023



Dear Fellow Shareholders:



As we approach the close of this calendar year, I am excited to connect with you and provide insights into the strategic decisions undertaken by Better For You Wellness, Inc. (BFYW). Transparency and clear communication are essential as we navigate the path to sustained growth and profitability. I want to address the recent proposal to increase Authorized Shares from five hundred million to two billion.



Our motivation can be succinctly encapsulated in two words: "Growth" + "Profitability."



As Chairman and CEO, my foremost commitment is to enhance shareholder value by fostering sustainable growth and profitability. I understand concerns about potential dilution resulting from the increase in Authorized Shares have been raised. However, I firmly believe such concerns are myopic and overlook the long-term benefits of expanding our enterprise. I've always adhered to the philosophy that a smaller piece of a larger pie is more advantageous than a larger piece of a smaller one.



Allow me to present some crucial facts for your consideration:



·

Current Authorized Shares = 500M

·

Current Shares Issued = 419M+

·

Existing Shares in Reserve = 78M

·

Current Shares available for Issue = fewer than 2M shares

·

Board of Director Option Shares = 20M



BFYW currently lacks the Authorized Shares necessary for sustained growth.



The Board and Management believe that the recent acquisition of all the assets and brands within The Ideation Lab, including her crown jewel, the Premium Coffee line, Stephen James Curated Coffee Collection (SJCCC), is, of all the brands in BFYW's portfolio, best poised for exponential growth because of its current placement in 35 select Ohio Kroger stores, Amazon and other retailers. We look to SJCCC as our North Star, especially given the very promising conversations with national grocers and retailers, which we believe could bring expansion into hundreds of doors in 2024, more than 1,000 doors by 2026, and nearly four times that within five years, and with projected sales over that time, place BFYW in an excellent cash position on its balance sheet to significantly bolster BFYW's financial standing.



To meet these goals, expectations, and demands, BFYW has begun an effort to raise a minimum of $3.5M in Debt Capital with a five-year term note to fund COGS, operations, marketing, and retirement of existing debt. With $3.5M in Debt Capital, we can engage an aggressive 360° marketing strategy to stay in front of consumers, achieve $1M in gross sales in year one after funding with a nearly 60% gross margin, and cash flow positivity within the first 24 months. The plan requires sufficient Commitment Shares and Shares in Reserve to collateralize the Note. Our goal is to utilize proceeds from growing sales to fully service the Note and, upon the full repayment of principal and interest, initiate a return of reserved shares for future M&A and minimize dilution for shareholders as the Company grows in profitability.





We are following a long-term strategic model that Management and the Board believe will strengthen BFYW, and it also aligns with a proven strategy followed by other premium coffee brands. The model requires sufficient funding to buy green coffee beans, packaging, and manufacturing at a commercial scale to lower the per unit costs, fund the Company's operation, retire existing debt, and engage in aggressive marketing to reach consumers to drive sales. Ultimately, this strategic model positions BFYW to be good partners to our grocers and retailers so that we can get into more stores and in front of new consumers to expand sales and be good stewards of your BFYW.



We will continue to follow a long-term strategy, the regulations, and the law in building the Company. The increase in Authorized Shares will allow us to raise growth capital and acquire other synergistic companies to generate more significant revenue and profitability, increasing shareholder value and minimizing dilution because of the overall growth. Our strategic commitment to expansion is part of an ongoing aligned vision for the Company. This vision includes the continued development of our product offerings through SJCCC and the growth of our skincare and personal care lines.



As I have previously publicly stated, I am very disappointed by the performance of our stock. I do not believe the trading price of our stock remotely resembles the Company's actual value. It is evident that, regardless of meeting significant milestones (i.e., acquisition of The Ideation Lab Brands, including SJCCC, etc.), we have experienced downward pressure on the stock, causing the price to fall, which led to the Company being downgraded from OTCQB to OTC Pink. Nonetheless, Stephen Letourneau and I continue to be incredibly bullish and personally purchased stock on the open market – and will continue to do so. Furthermore, because we believe our stock is undervalued when converting debt for shares, we have converted well above the current market price, minimizing dilution and demonstrating our unwavering confidence in our Company.



The Board of Directors and I assure you that our strategic plan, anchored by SJCCC, is designed to lift all facets of the BFYW portfolio, ensuring holistic growth and prosperity for the Company. We want to reiterate that maximizing shareholder value remains the primary focus of all our activities. As such, we have charted a course with our Premium Coffee line (SJCCC) as our North Star to ensure we maximize all the financial benefits SJCCC offers. As Warren Buffet aptly expressed, a company's business merits more attention than short-term stock price fluctuations. Our decision to increase Authorized Shares aligns with our dedication to the long-term success and growth of BFYW's business, and we plan for SJCCC to be a high tide that will lift all boats in the BFYW portfolio and ensure holistic growth and prosperity of the Company.



I sincerely hope this open letter gives you a greater understanding of our strategic plans, and it will be followed by joy, prosperity, good health, and peace for you and your family throughout the holidays and New Year.



Thank you for your continued loyalty and support.



Ian James

Chairman and CEO

Better For You Wellness, Inc.

[Golden Cross]

Next support 0018.. might be a trade there - $BFYW

[ProfitChaser]

Lot of info on the new aquisition,s website The Ideation Lab, LLC

https://theideationlab.com/

https://thesiliconreview.com/magazine/profile/the-ideation-lab-best-services-for-the-market

Also from OTC Markets the signed deal below has been completed.

BFYW has a signed deal to acquire The Ideation Lab and its functional beverage line, The Jordre Well/Stephen James Curated Coffee Collection (SJCCC), with growing sales in Kroger and on Amazon, direct-to-consumers, bakeries, boutiques, retailers, a national grocer, hotels, and resorts. SJCCC has launched its ready-to-drink Nitro Cold Brew, K-cup, and Nespresso individual serving pods, ideal for retail and amenity sales at hotels and resorts.

[ProfitChaser]

Best time to be accumalating the ones that look promising and at a great price. IMO we are in the quiet month with tax selling and many traders traveling and more interested in Christmas and holidays I expect the first of the year to be much better with more updates. There were about 335K shares left at .003 which is only a thousand bucks at the EOD I have enough shares but if they are still available Monday I may take them out anyway. Seller will have lost their shares.

[ProfitChaser]

Looks like someone needs Christmas money. There is a block there on the ask for 700K at .003. Good buy for someone who wants a nice position at a nice price. Not many opportunities that come along on this one like this. Next up on L2 after these are gone is at .0048

[ProfitChaser]

Filing out today to nicrease the A/S. Could be much worse IMO. Many times companies do this for merger, voting rights or other purposes. IMO this is not for dilution for this particular company. Regardless looks like I will get a chance to add a few more cheapies today. Anyway I I grabbed everything available at the moment under .0048. The float is still only around 128M. Only 15K available at .0048

Buy 11000 BFYW Executed @ $0.0035
12/14/23 12:14 PM ET Buy 67000 BFYW Executed @ $0.0027
12/14/23 12:14 PM ET Buy 10000 BFYW Executed @ $0.0026
12/14/23 12:14 PM ET Buy 2000 BFYW Executed @ $0.0026

https://www.otcmarkets.com/filing/html?id=17119815&guid=oQJ-ka1smglbdth

This notice and accompanying Information Statement is furnished to the holders of shares of common stock, par value $0.0001 per share, of Better For You Wellness, Inc., a Nevada corporation (the “Company”), pursuant to Section 78.320 of the Nevada General Corporation Law, Section 14 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and Regulation 14C and Schedule 14C thereunder, in connection with the approval of the following actions taken by the Company’s Board of Directors (the “Board”) and by written consent of the holders of a majority of the voting power of the issued and outstanding capital stock of the Company, to amend our articles of incorporation, as amended (the “Articles”), to increase the number of authorized shares of common stock from 500,000,000 to 2,000,000,000 (the “Authorized Share Increase” or “Corporate Action”).

[ProfitChaser]

Agreed. Definitely a thin low floater. I have been adding every few days. I think we will make a nice move with the next update like it did before with just a hint. We are closer to a big deal now than then

[Lottalead]

Good Gracious! This is thin and ripe for a huge move. Reminds me of BBUZ at .03,,, Lets keep collecting the cheapies and congrats on the adds..
LL

[lakers17]

Yeah we got spoiled in December 2020. December usually this happens but for my portfolio not this bad. One chart bozo in particular keeps screaming how 2024 will be another 2021. Doubtful we ever see an OTC like that again. Most of my gain from that hot OTC month is wiped out. Even crypto pulling back today and yesterday but AVAX my largest crypto holding has been amazing. More than tripled in the last couple of weeks or so.

[ProfitChaser]

Definitly been a rough month. Not good for much of anything but tax selling and adding cheapies to your positions. Happens pretty much every December. Hoping for a nice reversal in January.

[lakers17]

I missed that BFYW dip as I was sleeping. LOL Did grab some more GEGI at .0011 and finally got a fill on more IDGC at .0001 I am almost out of free cash and the OTC is getting slammed every day in December for tax selling so I have nothing to sell for more funds.

[ProfitChaser]

Added a few more of the cheapies today to even out my numbers.

[Lottalead]

Long time coming. Now that it is done they can communicate freely with the market. They are about to reveal what they have been doing these last few months..

[ProfitChaser]

Thanks for the reminder. I had forgot about that. They have been making the right moves to get the PPS up for sure. Once we get past any tax selling it should move even easier. I dont think there will be as much tax selling this year as there were so many who didnt make as much profit this year. Market has been much better the last month or two tho.

[alstocks]

now, we need to see…

Kroger expansion news and other big box store

expansion…. That’s when It can really fly….

Good luck to all

[Calvin Hobbes]

Remember CEO retired his debt at .03 when the company was trading at .008 - .01

Shareholder value is what they are building here.

[ProfitChaser]

Also a post I made not long ago on this subject

https://investorshub.advfn.com/boards/read_msg.aspx?message_id=173315781

[i_like_bb_stock]

yea not in this anymore myself