Better For You Wellness Inc (BFYW)

[ProfitChaser]

8K out today. Looks good to me. From the 8K

https://www.otcmarkets.com/filing/html?id=17101834&guid=kTJ-knrz1Zf8dth

Better For You Wellness, Inc. Successfully Concludes Asset Purchase Agreement with The Ideation Lab, LLC



Strategic Acquisition Propels BFYW to the Forefront of the $1.5 Trillion Wellness Industry



Columbus, Ohio - December 5, 2023 - Better For You Wellness, Inc. (OTC: BFYW), a leading Ohio-based wellness company driving plant-based, science-backed innovations, announces the successful closure of its Asset Purchase Agreement (APA) with The Ideation Lab, LLC and its subsidiaries. This transformative deal marks a significant milestone for BFYW, better positioning the Company for growth in the dynamic $1.5 trillion wellness industry.



The Ideation Lab, LLC, a visionary Ohio-domiciled company founded in 2019, has been at the forefront of innovation in various wellness segments, including Functional Beverages, Skincare, Personal Care, Pet Lifestyle, and Women's Mental Wellness products. TIL has distinguished itself through visionary leadership and centralized administrative operations, ensuring optimal efficiency in its endeavors.



The strategic transaction, valued at three million dollars ($3,000,000), leverages BFYW Series A Preferred Shares. The issuance of 300,000 Series A Preferred Shares, priced above market at $0.01 per share, ensures minimal shareholder dilution. In return, BFYW gains perpetual rights to TIL's impressive portfolio of brands, including the highly coveted Stephen James Curated Coffee Collection (SJCCC). The APA also encompasses key sales agreements, contracts, customer and vendor agreements, formulas, intellectual property, inventory, equipment, and centralized administrative operations, which particularly excel in the consumer packaged goods sector. In accordance with the APA, BFYW will not assume TIL liabilities of more than $1.3M or take possession of the legal entities or bank accounts or lease obligations.



SJCCC, a premium coffee brand, has already made significant market strides, securing sales channels at Kroger, Amazon, various resorts, retailers, and boutiques. Notably, SJCCC's Kroger sales encompass a diverse range of globally sourced whole bean dark, medium, and light roasts, with the Company's K-Cups and Nitro Cold Brew undergoing evaluation by multiple national retailers. TIL's expansion plans include penetrating major grocery chains, retailers, and resorts, amplifying its market reach.



Ian James, CEO of BFYW, expressed his enthusiasm about the milestone, stating, "This is a pivotal day for BFYW and its shareholders. The closure of The Ideation Lab deal secures perpetual rights to divisions and brands, including the exceptional Stephen James Curated Coffee Collection brand. We appreciate the diligence of our Independent Board, especially our Audit Committee Chair, David Deming, who played a crucial role in this process." James continued, "We foresee significant synergies in functional beverage, mental wellness, snacks, personal care, and pet lifestyle lines in retail and hospitality. This transaction holds tremendous potential to enhance shareholder value and achieve profitability in the near future."



The successful closure of this transaction also entails the cancellation of the Membership Interest Agreement signed on September 19th, streamlining BFYW's strategic focus and operational efficiency.
BILL OF SALE



KNOW ALL MEN BY THESE PRESENTS, that as of December 4, 2023, and in consideration of the sum of the Purchase Price, as that term is defined in that certain Asset Purchase Agreement (“Agreement”) among and between Better For You Wellness, Inc., a Nevada Corporation, as Purchaser and The Ideation Lab, LLC, as Seller, dated of the date first written above, the receipt of which is hereby acknowledged, and undersigned does hereby grant, sell, transfer and deliver unto Better For You Wellness, Inc., its respective successors, and assigns, all Assets described in Exhibit A attached hereto and expressly made a part of hereof by reference and all Inventory described in Exhibit B attached hereto and explicitly made a part hereof by reference.

[ProfitChaser]

Nice not many shares on the ask now at each level. Wont take much for this one to take off again.

[Lottalead]

Gap fill. Patiently waiting.

[Golden Cross]

.0019 looks like the bottom new buying zone.. YOY not impressive here right now... GLTA

[ProfitChaser]

Thanks for the honesty. There will always be profit takers on every stock but IMO there wont be that many on this one. I think most were already out when the most recent traders started accumalating. I know a few of them and most dont flip. I know all of these merger plays are risky and you never know for sure if they are going to go through for sure. I have had very good luck with them so far. Sometimes you just have to go with your gut which is what I do quite often.LOL. The last one I was in and still am in was over 2 months late from the forcasted release date. It still hasnt happened but at least a PR was put out saying it was final so we know it willl be coming any day. If this company has been working on it for a year and I see they have brought new board members in also for this merger then I dont think they will give up easy. We will see.

https://investorshub.advfn.com/boards/read_msg.aspx?message_id=173062192&txt2find=bbuz

[alstocks]

It’s been an unbelievable run… from .0014 to as

high as .008….. it’s now on the ceo to finally step

up and finish this merger… NOW that everyone

has seen how thin this is and how quickly it goes

A few 100% upward… they won’t forget….so,

won’t be surprised to see profit takers… but as

long as we EVENTUALLY get what the CEO has

promised along with now the true potential of this

stock….. another strong run with this stock is

highly possible

Good Luck to all

[lakers17]

Good call on that. He gets more than half his picks from you and Rig and then spams them everywhere as his own. LOL You guys picked BFYW way ahead of that 🤡. Yep he is thankfully banned and will emoji you do death. Of course he reads all yours and Rig's posts, as that is how he gets his picks. LOL Your thread and Rigs are two of the oldest and most popular threads. Once he picks up one of yours or Rig's picks he spams it on like 12 or more big general stock threads as his own. Then he continues spamming it as he is selling. Each and every time. He really is a piece of 💩 and an a🕳️. Nice call on BFYW and others and picked at way lower price levels.

[ProfitChaser]

Pretty sure nobody here cares if they are QB or not. Hardly any penny stocks that we trade are QB. Everybody buying here knows the price has been below a penny for at least 2 months. You are going to have to try and find a better scare tactic if you want the cheap shares. Plenty of others ahead of you after the cheap shares. Back on ignore for you. If you think it bothers me for you to stalk me around and put clown and poop emojies on all of my posts because me and Rig banned you from posting on our boards because of your foolish childish ways then you are mistaken. At least I know you are reading all of my posts.

[Golden Cross]

Filings: Item 3.01 Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing.
Link: https://www.otcmarkets.com/filing/html?id=17086322&guid=p7J-kFOezEj4B3h

On November 24, 2023, Better For You Wellness, Inc. (“BFYW” or the “Company”) received a notice from OTC Markets (“OTC”) that the Company is not in compliance with OTCQB’s Listing Rule Section 1.13, as the minimum bid price of BFYW’s common stock has been below $0.01 per share for 30 consecutive business days, and accordingly, the Company would be moved from the OTCQB market to Pink before the next market open. OTC Markets further notified the Company that if would like to be moved back to OTCQB, it must maintain bid price closes at or above $.01 for 30 days, and meet all of the eligibility requirements listed under Section 1.1 of the OTCQB Standards.

Portions of this report may constitute "forward-looking statements" as defined by federal law. Although the Company believes any such statements are based on reasonable assumptions, there is no assurance that actual outcomes will not be materially different. Any such statements are made in reliance on the "safe harbor" protections provided under the Private Securities Litigation Reform Act of 1995. Additional information about issues that could lead to material changes in the Company's performance is contained in the Company's filings with the Securities and Exchange Commission.

[ProfitChaser]

PPS held up nicely today. I have noticed someone tries to close this one everyday at the bid. Day before yesterday they dpent $23 to close it at the bid

[Ronin]

Hopefully positive news finally

[i_like_bb_stock]

yep not sure why

[Ronin]

BFYW holding on…

[Ronin]

Looking good EOD, BFYW

[Ronin]

Agreed!

[Ronin]

Getting real interesting here. Thin back to pennies

[ProfitChaser]

You have done a great job here with this one. I have been watching it for several months and reading your post. I was watching the action and when it started to show signs of coming to life I figured I best jump in before it leaves me behind. IMO it is just starting. Plenty of upside here.

[alstocks]

Nice to see all the attention suddenly with bfyw…

for many months I was the only one pounding the

table on this one here and on X…..

Good luck to all

[Invest-in-America]

BFYW: Everything is SOARING today!! GEEEEEEZUS J. KRISTOOOOO!!!

[ProfitChaser]

Nice. Maybe somebody know something. Way overdue.

[alstocks]

.0066 !!!!!!! .0045 x .0072 eom

[ProfitChaser]

LOL

[lakers17]

Yeah I took a starter today in BFYW as well.

[Lottalead]

Well, I’d like to catch quite a bit more bottom if you don’t mind.. nothing to see here.. move along..

[ProfitChaser]

Good to see you here. Looks like we caught the bottom. Lots of upside here IMO.

[SecondLife]

Great work here PC. I followed you in and am grateful for it! 💪🏻

[ProfitChaser]

Awesome. I added a few more at 0028 today.

[alstocks]

& now .0039 & .”04’s being slapped….but no

one posting or tweeting about it

Good luck to all

[ProfitChaser]

Thanks for the info. OTC has been pretty stale until lately. Lot going on in this world. At least we know it is still in the works and could be very close.. Market picking up lately and as we know in the OTC its all about timing. Hoping the timing is right here. Must be a pretty good merger if they are taking that long with it. I have seen many of them that a long time. Seems like most of them take longer than the company planned. All of the recent PR's and Form 4's look pretty incouraging to me.

[alstocks]

It’s like so many other otc stocks…..

just simply waiting for a seemingly legit but a bit

incompetent otc ceo to get the job done…. The

merger that he has promised since Oct of 2022

the latest promise date was 11/15…. no word yet

this stock is so thin that if merger was ACTUALLY

announced along with Kroger expansion or big

box store expansion…. Stock would explode

upward…..

Good luck to all

[ProfitChaser]

This one looks pretty good the more DD I do on it. Been accumalating it here around .0028. I will add the dips. Company seems to be making the right moves to get the PPS up. Just needs more eyes on it. I am no rush so I will just continue to add.

[Ronin]

Insider buying in from March 2023 to June 2023 was constant. Some in July too. Then stopped.

Maybe they are in a blackout period pending news, maybe not.

Time will tell...

click on link, scroll down, "see more"
https://www.otcmarkets.com/stock/BFYW/disclosure

[Ronin]

Here ya go!

I was really happy when Watson reupped as a BOD...

They guy is very successful. I hope BFYW takes off one day with big news that he helped to orchestrate

All the best, BB!

https://www.otcmarkets.com/filing/html?id=16975294&guid=5GJ-kePL-zjtdth

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain officers; Compensatory Arrangements of Certain Officers.

On October 1, 2023, Joseph James Watson was re-appointed by our Board of Directors to serve as Independent Director of the Company.

The Board evaluated Joseph James Watson’s independence in accordance with the independence standards for directors set forth in Rule 5602(a)(2) of the Nasdaq Listing Rules, and affirmatively determined that each individual qualifies as an independent director.

With effective date of October 1, 2023, depending upon the individual, we entered into Independent Director Agreements (each, an “Independent Director Agreement” and, collectively, the “Independent Director Agreements”) with Joseph J. Watson, pursuant to which each director will serve two-year terms, with the option to renew terms upon completion and receive cash compensation in the amount of $1,000 per quarter, paid in equal distributions quarterly, 200,000 shares of common stock issued quarterly in 25,000 share distributions.

The foregoing summary is qualified in its entirety by the full text of the Independent Director Agreements, which are filed herewith as Exhibits 10.1, 10.2, and 10.3 to this Current Report on Form 8-K (this “Report”) and are incorporated by reference herein.

Following the above actions, our Board of Directors remains comprised of the following individuals: David H. Deming, Ian James, Christina Jefferson, Stephen, Letourneau, Joseph James Watson, and Montel Williams.

The biographical information of Joseph James Watson is below:

Joseph James Watson

Mr. Watson, age 58, received a B.S. in Communications System Management from Ohio University in 1992, and received a Master's in Business Administration from Ohio University in 1999. Mr. Watson served in the United States Army from 1985 to 1987 and is also a National Guard veteran.

Since 2011, Joe Watson has served as President and Chief Executive Officer of Petland, Inc., a global pet products retailer with stores in eight countries. Mr. Watson began at Petland as Vice President of Operations in November 2005 and then served as Chief Operating Officer prior to becoming CEO. Since July 2015, Mr. Watson was appointed by Ohio Gov. John Kasich, and confirmed by the Ohio Senate as a member of the Board of Trustees of Shawnee State University. Since January 2020, Mr. Watson has served as the Chairman of the Board of Trustees of Adena Health System, a medical services provider with four hospitals and six regional clinics in Ohio.

No family relationships exist between Mr. Watson and any of the Company’s directors or executive officers. There is no arrangement or understanding between Mr. Watson and any other person pursuant to which Mr. Watson was appointed as one of the Company’s directors and there are no related party transactions involving Mr. Watson that are reportable under Item 404(a) of Regulation S-K.

[alstocks]

Could you elaborate on….

This…

“They guy is very successful. I hope BFYW takes off one day with big news that he helped to orchestrate“

Thanks in advance

[TommyBoyTrader9460]

$BFYW
https://x.com/hannahadad8890/status/1728784951544275435?s=61

[i_like_bb_stock]

Yea maybe so you too

[Ronin]

I was really happy when Watson reupped as a BOD...

They guy is very successful. I hope BFYW takes off one day with big news that he helped to orchestrate

All the best, BB!

https://www.otcmarkets.com/filing/html?id=16975294&guid=5GJ-kePL-zjtdth

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain officers; Compensatory Arrangements of Certain Officers.

On October 1, 2023, Joseph James Watson was re-appointed by our Board of Directors to serve as Independent Director of the Company.

The Board evaluated Joseph James Watson’s independence in accordance with the independence standards for directors set forth in Rule 5602(a)(2) of the Nasdaq Listing Rules, and affirmatively determined that each individual qualifies as an independent director.

With effective date of October 1, 2023, depending upon the individual, we entered into Independent Director Agreements (each, an “Independent Director Agreement” and, collectively, the “Independent Director Agreements”) with Joseph J. Watson, pursuant to which each director will serve two-year terms, with the option to renew terms upon completion and receive cash compensation in the amount of $1,000 per quarter, paid in equal distributions quarterly, 200,000 shares of common stock issued quarterly in 25,000 share distributions.

The foregoing summary is qualified in its entirety by the full text of the Independent Director Agreements, which are filed herewith as Exhibits 10.1, 10.2, and 10.3 to this Current Report on Form 8-K (this “Report”) and are incorporated by reference herein.

Following the above actions, our Board of Directors remains comprised of the following individuals: David H. Deming, Ian James, Christina Jefferson, Stephen, Letourneau, Joseph James Watson, and Montel Williams.

The biographical information of Joseph James Watson is below:

Joseph James Watson

Mr. Watson, age 58, received a B.S. in Communications System Management from Ohio University in 1992, and received a Master's in Business Administration from Ohio University in 1999. Mr. Watson served in the United States Army from 1985 to 1987 and is also a National Guard veteran.

Since 2011, Joe Watson has served as President and Chief Executive Officer of Petland, Inc., a global pet products retailer with stores in eight countries. Mr. Watson began at Petland as Vice President of Operations in November 2005 and then served as Chief Operating Officer prior to becoming CEO. Since July 2015, Mr. Watson was appointed by Ohio Gov. John Kasich, and confirmed by the Ohio Senate as a member of the Board of Trustees of Shawnee State University. Since January 2020, Mr. Watson has served as the Chairman of the Board of Trustees of Adena Health System, a medical services provider with four hospitals and six regional clinics in Ohio.

No family relationships exist between Mr. Watson and any of the Company’s directors or executive officers. There is no arrangement or understanding between Mr. Watson and any other person pursuant to which Mr. Watson was appointed as one of the Company’s directors and there are no related party transactions involving Mr. Watson that are reportable under Item 404(a) of Regulation S-K.

[Maniana]

ask reloading

every time it moves

watch out

[Maniana]

looks like BFYW pps

crashes after every news release

I wonder why?

is it because BFYW

is nothing more than a

share selling scheme?

[Maniana]

yes

[Maniana]

with many literal $2
dollar trades , sent this spiraling WAY down to a
low of .0014

because there was

no

bid support

lol

[Maniana]

do you really want us

to believe you think

its the retail

selling 200 shares?

sure, lol

[i_like_bb_stock]

You too lost track took loss awhile ago

[alstocks]

That’s from weeks ago…. I think what’s

driving this is some big touts on social media are

realizing how thin this is….. and followers are

buying in…..

Good luck to all

[Ronin]

Seems like news coming...

Can't believe just this news is driving the volume suddenly...

"using all preferred shares & no common shs"

https://www.otcmarkets.com/stock/BFYW/news/Better-For-You-Wellness-To-Issue-Series-A-Preferred-Shares-For-The-Ideation-Lab?id=417082

[Ronin]

Hey BB, Happy Thanksgiving the day after!

Any idea what might be driving this?

I got in last year at .14 :(

Got a long way to go ...

[alstocks]

Finally a good day here with $bfyw… some DD…

any body curious as to why $bfyw is up 50% +

today…. A quick summary dd bullet point post:

- stock went as high as .018 at initial Kroger news

- of course, merger not done yet and peeps waiting for a merger close in the otc, like any other otc stock, created a sell off…

- very small volume days, with many literal $2
dollar trades , sent this spiraling WAY down to a
low of .0014

- news of merger closing by 11/15 and news of
further big box store expansion of the coffee line
has created hope.

- per otc markets, zero dilution in about 9 mths

-per level 2, stock crazy thin

- hopes of what is mentioned above and peep’s finally noticing how thin it is, has FINALLY created
a nice up day today to .0033 (up 50% in 1 day on
only 1.7 m volume)

- where does it go from here…. !?!?!?

Good luck to all

[alstocks]

I’m convinced shorts are in control here but for

how much longer…. 2 days ago a 500 share sell

at .002 (1 dollar ????)…. Today a 200 share

sell at .0016…. This has been going on 4 weeks

I’m curious what a short squeeze will look like

when big box stores are announced or Kroger

expansion

Good Luck to all

[Werbe]

I am trying 2 learn more patience in bidding, so I am going 2 wait and see.

[Werbe]