Better For You Wellness Inc (BFYW)

[Ronin]

Hey BB, Happy Thanksgiving the day after!

Any idea what might be driving this?

I got in last year at .14 :(

Got a long way to go ...

[alstocks]

Finally a good day here with $bfyw… some DD…

any body curious as to why $bfyw is up 50% +

today…. A quick summary dd bullet point post:

- stock went as high as .018 at initial Kroger news

- of course, merger not done yet and peeps waiting for a merger close in the otc, like any other otc stock, created a sell off…

- very small volume days, with many literal $2
dollar trades , sent this spiraling WAY down to a
low of .0014

- news of merger closing by 11/15 and news of
further big box store expansion of the coffee line
has created hope.

- per otc markets, zero dilution in about 9 mths

-per level 2, stock crazy thin

- hopes of what is mentioned above and peep’s finally noticing how thin it is, has FINALLY created
a nice up day today to .0033 (up 50% in 1 day on
only 1.7 m volume)

- where does it go from here…. !?!?!?

Good luck to all

[alstocks]

I’m convinced shorts are in control here but for

how much longer…. 2 days ago a 500 share sell

at .002 (1 dollar ????)…. Today a 200 share

sell at .0016…. This has been going on 4 weeks

I’m curious what a short squeeze will look like

when big box stores are announced or Kroger

expansion

Good Luck to all

[Werbe]

I am trying 2 learn more patience in bidding, so I am going 2 wait and see.

[Werbe]

[alstocks]

News: Merger takes another step…

using all preferred shares & no common shs

https://www.otcmarkets.com/stock/BFYW/news/Better-For-You-Wellness-To-Issue-Series-A-Preferred-Shares-For-The-Ideation-Lab?id=417082

[alstocks]

Fwiw… share structure just updated and….

NO CHANGES….

Still only 142 million unrestricted shares

https://www.otcmarkets.com/stock/BFYW/security

Good luck to all

[alstocks]

And I should add….

only 120 bucks on the ask at .0034

and 400 bucks on the ask at .0037…

CRAZY THIN…. imagine some big tout on

Twitter gets ahold of bfyw… not that bfyw couldn’t

go higher on its own merits…. But the whales

talking this one up would be easier

Good luck to all

[alstocks]

Bid ask went from ….

Yesterday it was .0017 x .0022… and only a few

million shares later… we are now at .0032 x

.0034…. An almost 100 percent rise in the bid

and a 50% rise on the ask…. Yet no one wants

to talk about bfyw… it’s like pulling teeth on

Twitter…. Folks…. These are the stocks that one

WANTS to be in…. And catalysts coming.. if

we can finally trust ceo… merger complete by

11/15…

Good luck to all

Ps: I’m not implying ceo is some shady character

that can’t be trusted… he just made the usual

mistake all otc ceos make and that is giving

promise dates that come & go…

[Werbe]

Great info you have on the board, thanks for the info.

[Werbe]

Goodness, I had 2 put a GTC bid in @ trips but this looks angry.

[alstocks]

very possible but surprising…. The outstanding is

only 419 million with unrestricted of 142 million…

very low for a .002 stock… ridiculously low if it

became trips… and still plenty of catalysts coming

I think the merger date is 11-15… might be quiet

til then…. But I’m anticipating big box store news

soon enough … it’s quiet now….

Good luck to all

[Werbe]

Think this might hit trips before it rips.

[Edmcgrath]

No form 4 or insider sales with Mass Megawatts

[alstocks]

Stock could become an end of yr gem… once

merger closes (Nov 15 per pr) and then news o

Kroger expansion and possible new big box store

news….

we will see… upon initial Kroger news this stock

went to .018…

Good luck to all

[abrooklyn]

EXCLUSIVE: Better For You Wellness To Acquire Ideation Lab, Jordre Well And Its Signature CBD Coffee Brand
BY Benzinga
— 6:00 AM ET 09/19/2023
Better For You Wellness, Inc. OTCQB: BFYW, an Ohio-based wellness company at the forefront of plant-based and science-driven innovations in the rapidly expanding $1.5 trillion wellness industry has entered into a binding Membership Interest Purchase Agreement (MIPA) with The Ideation Lab TIL LLC and its subsidiaries, Benzinga has exclusively learned.
TIL, an Ohio-domiciled company founded in 2019, has blazed a trail in the wellness
sector across diverse segments, including functional beverages, skincare, personal care and women's mental wellness products as well as through centralized administrative operations, ensuring seamless efficiency in its endeavors.
The transaction, valued at $3 million will be conducted entirely in BFYW stock. Under the deal, TIL shareholders will be issued preferred shares, though they may elect to receive common shares before October 1, 2023.
Key figures in TIL's leadership, including Jacob Ellman and founders Ian James and Stephen Letourneau, holding nearly two-thirds of the company's equity, will opt for preferred shares. This strategic decision aims to minimize shareholder dilution while safeguarding management continuity.
TIL's remarkable journey in centralized administrative operations has particularly
excelled in the functional beverage sector. A crown jewel of TIL, The Jordre Well, and its Stephen James Curated Coffee Collection (SJCCC), a premium coffee brand, have already made significant waves in the market, securing sales channels at Kroger NYSE: KR, Amazon NASDAQ: AMZN, various resorts, retailers and boutiques.
SJCCC's Kroger sales span an impressive range of globally sourced whole bean dark, medium and light roasts, with the Company's K-Cups and Nitro Cold Brew currently undergoing evaluation by multiple national retailers.
TIL's strategic expansion plans include entry into other major grocery chains, retailers, and resorts, poised to amplify its market reach further. Its CBD coffee collection includes whole beans and ground coffee, with planned expansion into individual K-cup pods and canned Nitro Cold Brew.
Letourneau and James have extensive experience in the cannabis and wellness sector, having led the 2015 $28M+ cannabis reform ballot issue in Ohio, which led to the legalization of medical marijuana in the Buckeye state. They also helped lead the Ohio effort to legalize hemp in Ohio after the 2018 Farm Bill left the states the ability to regulate hemp.
Meteoric Sales
Letourneau, the chief brand officer for CBD Cannuka skincare, led its reformulation, repackaging and launch into all doors at Ulta and sales at Macy's, Neiman Marcus, QVC online, and other national retailers, taking the brand from nearly $500,000 in first-year sales to $3 million in year two sales. James and Letourneau are partners in business and life, having married in Toronto, Canada in 2003. They hold controlling interests in Better For You Wellness, which required them to work extensively with the public company's majority independent board of directors.
"I am thrilled to have our brand incubator take this incredible step to join the BFYW family. I am excited to focus our resources on expanding the plant-based product lines and continuing the good work for the community." Letourneau said. "Our brands have a give-back pledge through GIVZ to help direct donations to over 300 causes, including UNICEF, The Trevor Project, and Pelotonia, just to name a few."
James, CEO of BFYW, expressed his enthusiasm about this pivotal acquisition. "I am delighted to announce BFYW's signing of The Ideation Lab's acquisition deal, along with its exceptional subsidiaries and brands, including The Jordre Well and the thriving Stephen James Curated Coffee brand, with its expanding presence at Kroger, retailers, and resorts. This deal results from unwavering commitment from our Independent Board, particularly our Audit Committee Chair, David Deming." James continued, "We see great synergies in functional beverage, mental wellness, snacks, personal care, and pet lifestyle lines in retail and hospitality. We are excited by this acquisition's potential to increase shareholder value and achieve profitability in the near future."
The transaction is to conclude by November 15, 2023. It will be subject to a third-party fairness opinion and require the submission of two years of audited financial statements, ensuring a transparent and robust foundation for this landmark development.

[alstocks]

Call me crazy… bought more at .005… at the

initial Krogers store news…. This went as high as

.018…. I’m anticipating more eventual Kroger

news… more ceo buys…. And eventually the

official merger where we become 50% owners

of Stephen James coffee…. People are selling

due to impatience…. We will see

Good luck to all

[alstocks]

I could write the same post that I wrote on 8-1….

at .006.. looks even more tempting…. But does

one believe…

- merger

- 50 to 100 ownership in a coffee co. in Kroger

- likely more announcements of Kroger expansion

- very low float

if a big social media tout got hold of this, this

could get to .02 or higher easily

Good luck to all

[riha]

we need volume ffs

[riha]

oh, i see... this is why I value you and your DD.

Also, this is off topic, but I wanted your opinion on this new EV company that had an IPO today. They merged with Black Spade which was a SPAC.

VinFast (VFS), their market cap is ~60B, which is obscene when compared to the Big Three automakers.

[alstocks]

They already filed….

filed for the 5-31-23 report….next report is for

8-31-23…. Which is due Oct 15… unless it’s the

4th qtr

interesting that someone dumped 400k shares

at .0079…. Or interesting that someone or group

wanted 400k shares

Good luck to all

[riha]

Let's see if they actually post an earnings report...

[alstocks]

I guess it’s a matter of believing and having

patience….

- what happens when Stephen James coffee

merger is completed

- what happens when they announce the coffee

in more Kroger stores

- what happens when they announce the coffee

expanding into other big box stores

if you believe in the above, you should be setting

up limit buys below a penny & have a little

patience

Good luck to all

[riha]

51% sounds good to me

[alstocks]

An $11,000 dollar ask slap eom

[alstocks]

Or, after the merger….

The Nasdaq company (Jva) will still own 49% of

jordre well (Stephen James coffee) and bfyw will

own 51%….

Good luck to all

[alstocks]

Doing some bfyw DD this weekend and finding

some interesting stuff, from what I have gathered

- ideation lab, a company founded by Ian James

- the jorde well, a co. founded by Ian James

- bfyw, ceo Ian James…..

it’s a bit confusing…. But it appears that the

ideation lab/ jordre well partnered with a nasdaq

company…. Jva back in roughly 2020 … Jva was

around 3 bucks a share back then.

Jva Now appears to be merging with a bigger

entity… and selling off old assets…

and now Jva is selling ideation lab/jordre well

back to Ian James…. (Bfyw)

so, likely & without a doubt… bfyw merger with

ideation lab/jordre well IS HAPPENING… since

it’s the same entity….

anyways… I’m rambling…. It’s a bit confusing

and I’ll try to give a better bullet point summary

post later on

Good luck to all

[alstocks]

Nice end of day slapping… ask was at .015 eom

[Monroe1]

Nothing like putting a cap on the PPS. Meanwhile the "foregone" salaries ended up with a real bonus!

Long but neutral for now until real progress is made... or not.

[alstocks]

All I know…. Is

regardless whether bfyw is a good buy or not…

(Fwiw, I obviously think it’s a good buy)

if some big tout on social media (twitter, etc),

started touting bfyw, saying:

- big merger coming… product in krogers

- see today’s pr….

- low float, thin as rails

- see all the insider buys

Otc traders would be like wow & bfyw would

rocket…. otc traders need touts to

tell them what to buy….

Good luck to all

[Ronin]

Puts the float around 112 million, if I’m reading it right.

[Ronin]

So basically, they issued stock to themselves to compensate for foregoing their salaries but the pps needs to get to .037 cents before they can cash in…

Hmmmm

[Monroe1]

Looks like using monopoly money to pay off insider loans. When those restricted shares come off,,, what then? DILUTION.

[riha]

.037 per share! Wow

[alstocks]

Great pr just issued …. Attached

https://www.newsfilecorp.com/release/173949

[riha]

I'm in. Looking forward to some info.

[alstocks]

I’m starting to think this has potential for a

nice run… completely quiet…no one talking about

it….. ceo quietly buying over a million shares in

past many months…. Many unfinished mergers…

typical otc traders give up & dump & move on…

so, what happens if & when these mergers are

actually completed…. much potential here!

Good luck to all

[alstocks]

Speaking of which, another stock purchase by the

CEO …. Another form 4…. You would think he is

aware he is finally going to get a merger done…

Good luck to all

[alstocks]

This is yet another otc stock where all we need

is for the ceo to not screw it up… just finalize

some of these mergers…. and we have a chance

especially with all his insider buys….you would

think he knows something is coming…. We will

see

Good luck to all

[Ronin]

Whoa… crazy volume. Looks like MMs flush price down to scoop up LIMIT orders and buyers came in…

[alstocks]

Do some actual dd… a ton of form 4’s over the

past many months

Good luck to all

[ttubular]

He buys $500 worth of stock what joke

[alstocks]

Buying under .01 while it’s quiet… official

merger news should be coming soon… plus nice

to see all that buying of shares by ceo

Good luck to all

[ttubular]

As of 3pm all the volume is buy volume except 18,500 sell volume. With all this volume lately is something up?

[i_like_bb_stock]

long gone from this one

[alstocks]

Kroger’s !!!!???? eom

[Fares]

This puppy is chilling.

[splintered sunlight]

The strange thing is that they are "Delinquent SEC Reporting".

What are the requirements to becoming OTCQB - paying a fee?

[i_like_bb_stock]

news https://www.otcmarkets.com/filing/html?id=16367295&guid=Jq2-kHEYY764dth

[i_like_bb_stock]

yea