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Apple $1.7 Million OTM Call Strike: 185 Expiration: 10/21
By: Cheddar Flow | August 18, 2022
• $AAPL $1.7M OTM Call
Strike: 185
Expiration: 10/21
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AAPL Activity also in the Nov 170P can't say for sure it's writing
By: Theta Warrior | August 17, 2022
• $AAPL Activity also in the Nov 170P can't say for sure it's writing as OI was not exceeded but it sure doesn't appear to be buying..
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Apple Targets September 7 for iPhone 14 Launch Event - Bloomberg
By: Investing.com | August 17, 2022
Apple (NASDAQ:AAPL) has targeted September 7 for a launch event to unveil its iPhone 14 line, Bloomberg said Wednesday.
Sources reportedly told Bloomberg that the tech giant will launch the latest version of the iPhone, kicking off a busy fall product season for the company, which includes new Macs, iPads, and three Apple Watch models.
With inflation soaring and consumer wallets tightening, the company has chosen a shaky time to update its flagship product, with smartphone sales beginning to lag. However, Apple is performing better than its peers.
The report states that some Apple retail store employees have been told to get ready for a significant new product release on September 16, while it is said to have informed corporate staff they are required to work in-person three days per week starting September 5, two days ahead of the expected product announcement.
Apple typically releases new products in its stores around a week and a half following its unveiling.
In addition, they claim the Apple event will be streamed online instead of as an in-person gathering.
While Bloomberg said the company's plans could change, Apple generally unveils its latest iPhones in the first half of September. At its last event in June, Apple announced iOS 16, iPadOS 16, watchOS 9, and macOS Ventura.
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Is Apple Heading To $200?
By: Investing.com | August 17, 2022
• Apple is less than 5% shy of its all-time high after the past two-month rally
• The world’s most valuable company significantly influences the S&P 500 Index due to its $2.8 trillion market capitalization
• The biggest question lurking in investors’ minds is whether this rally is sustainable against a recessionary backdrop
Shares of Apple Inc (NASDAQ:AAPL) have been showing incredible momentum over the last couple of months. Despite this year’s bear market, the world’s most valuable company is currently hovering near all-time highs after surging 35% from its June low.
AAPL Weekly Chart
The biggest question for investors now is whether this rally is sustainable amid current broad market conditions. The iPhone maker significantly influences the S&P 500 index due to its $2.8 trillion market capitalization, making this rally essential for the market to continue its upward journey.
A Toxic Combination
Many risks can still derail Apple’s uptrend in the short run. The economy is still struggling amid inflation close to the highest in four decades and rising interest rates, a toxic combination that could hurt demand for Apple’s products and services.
In its most recent earnings release, Apple’s revenue and profit narrowly topped analysts’ estimates, with iPhone sales holding up better than expected.
Earlier this year, the Cupertino, California-based company had warned that the third quarter could be rough, with supply chain snags cutting sales by $4 billion to $8 billion.
However, as earnings displayed, the damage was significantly lower, building expectations that the company’s hardware products are still in great demand.
On the other hand, Apple’s suppliers have begun to show signs that the demand slowdown might be spreading. Micron Technology (NASDAQ:MU) warned last week that sales in the current quarter should be weaker than its earlier forecast less than six weeks ago. That followed disappointing revenue projections from Qualcomm Incorporated (NASDAQ:QCOM), Intel Corporation (NASDAQ:INTC), and NVIDIA Corporation (NASDAQ:NVDA).
Furthermore, China’s strict COVID policies could still be a hurdle in Apple’s growth plans if a new wave of the virus arrives in the coming winter, choking Apple’s supply lines.
Beyond these risks, Apple stock looks expensive after this rally. It’s now priced at 27 times profits projected over the next 12 months, compared with an average of 17 over the past decade. That valuation will be hard to justify if the market enters another rough patch in the near term.
For these potential headwinds, according to several financial models like those that value companies based on P/E or P/S multiples or terminal values, the average fair value for Apple on InvestingPro stands at around $154, implying an 11.3% downside potential.
AAPL Fair Value
Source: InvestingPro
Apple stock remains a solid pick for long-term investors who should add this name to their portfolio when the next dip arrives. In a recent note to clients, Morgan Stanley made a compelling case to own Apple stock, predicting the stock could soon hit the $200 mark with a market capitalization of $3 trillion.
According to the investment bank, the market still values the iPhone maker as a hardware company when it should use a “lifetime value” based approach. This lifetime value model assumes that Apple users will spend $2 per day on Apple products or services, a figure already achieved by US iPhone owners.
Another strength that makes Apple a great bet over the long run is its safe-haven status and ability to return massive amounts of cash during a potential recession. With about $200 billion in cash, Apple is in an enviable position to quickly increase its share repurchase program whenever needed, thus supporting its stock amid difficult times.
Bottom Line
Apple’s big upside move during the past two months has made its stock expensive, given the macroeconomic headwinds and demand uncertainty. That being said, Apple remains a great candidate for long-term investors who want to own a big-cap defensive stock to ride through a potential recession. The next dip could be the right time to make that move.
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Apple “We estimate gross margin will continue to trend around 43%...
By: Cheddar Flow | August 17, 2022
• $AAPL “We estimate gross margin will continue to trend around 43%, with inflation and currency headwinds offset by higher services revenue and vertical integration of components.” - Credit Suisse analyst Shannon Cross.
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Why Apple is Primed to Take a Bite Out of Live Sports
By: Schaeffer's Investment Research | August 17, 2022
• A Pioneer in Streaming
Shares of Apple (NASDAQ: AAPL) are approaching their 52-week high and many analysts believe AAPL stock could cross over $200 per share by the end of the year. If it does so, it won’t be exclusively due to iPhone sales (although those sales still are strong).
As many shareholders know, Apple has been growing its “Services” business unit for some time. In its most recent fiscal year, that unit generated some $80 billion in revenue. For some context that was about a quarter of the total revenue the company generated for the year.
And Apple is still a relatively small player in the streaming market. But it has big plans which we’ll be reviewing in this article.
A PIONEER IN STREAMING
Apple entered the streaming game back in 2007 with AppleTV. At the time, the service offered no original or syndicated content. It was largely a way for existing Apple customers to cut the cord.
However, it soon became clear that cord-cutting was as much about curated content as it was about digital delivery. That drove the success Netflix (NASDAQ: NFLX) and coined the phrase Netflix and chill. And Netflix quickly realized that if it could get consumers attracted to its library of syndicated content, it could attract even more subscribers with original content.
That strategy has worked but it comes at a cost. Original content is expensive to produce and as Netflix is finding out, you can only raise your prices so much before consumers say no more. Unless of course, they are using someone else’s Netflix password. That’s another problem with the streaming model.
For its part, Apple largely ignored the original content model until they couldn’t ignore it anymore. But in fitting with the company’s business model, the company is focusing on quality above quantity. And the strategy appears to be working the company recently won awards for Apple originals such as Severance and Ted Lasso.
LIVE SPORTS IS BECOMING THE CASH COW OF STREAMING
However, original content only takes you so far. Consumers are apparently becoming savvier. A trend in the industry is consumers who sign up for a service, binge-watch a show that they wanted to see, and then cancel the subscription. While this may only be a small part of the overall audience, it’s a potential problem in an industry where quarterly subscriber numbers can have a significant impact on a company’s stock price.
That’s where the interest in live sports comes in. After all, the benefit of live sports is … it’s live. So, consumers must stay engaged with a platform to access the live sports they want to watch. And in the United States one of the primary draws when it comes to live sports is the National Football League (NFL).
According to some industry insiders, Apple is the leader in the bidding to get the NFL Sunday Ticket contract when it’s existing contract with DirecTV expires after this season. This is a logical extension of Apple TV’s foray into streaming Major League Baseball games this season.
It will come with a price. Forbes reports that it will cost Apple approximately $2.5 billion for the rights to the Sunday Ticket. That’s significantly more than the $85 million the company is paying Major League Baseball. However, investors shouldn’t be too concerned. Apple generated nearly $93 billion in free cash flow in 2021.
BROADENING ITS ECOSYSTEM
According to Wedbush, as of January 2022, Apple still lags its competitors in terms of total streaming numbers. The streaming service has approximately 20 million paid subscribers which is about 6% of the total market. Since Apple isn’t a company that’s known for doing things halfway, the move into live sports makes sense.
Apple’s decision to go “below the line” to broadcast live sports is a direct shot at a company like Amazon (NASDAQ: AMZN) which obtained the rights for the NFL Thursday Night Football contract. It also helps position Apple against other companies like ESPN whose parent company, Disney (NYSE: DIS) has its own streaming service as well as NBC’s Peacock streaming service.
And that says nothing of the effect Apple’s move could have for a company like FuboTV (NYSE: FUBO) which has touted the combination of live sports with an integrated sportsbook as its unique selling proposition as a streaming alternative to traditional cable.
Ultimately, your decision to buy AAPL stock should depend on many factors, and the growth of AppleTV is not the primary factor. However, Apple makes no secret about the importance of its Services revenue to its overall growth. With that in mind, it’s also not something that should be ignored particularly with possible integrations with augmented reality and virtual reality.
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Apple is the 2nd most popular stock, behind Microsoft
By: HedgeMind | August 16, 2022
• ~6,570 institutional investors reported holding total ~$32T in US exchanged equities.
1,000+ hedge funds reported holding ~$3T.
$AAPL is the 2nd most popular stock, behind $MSFT.
https://hedgemind.com/stocks/?symbol=AAPL
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$AAPL Daily. Nearly filling the gap from April 6, expecting a reversal soon as it tests downtrend line from ATH's
By: ReciKnows | August 16, 2022
• $AAPL Daily. Nearly filling the gap from April 6, expecting a reversal soon as it tests downtrend line from ATH's.
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Apple Inc. (AAPL) Receives Consensus Rating of "Moderate Buy" from Analysts
By: MarketBeat | August 14, 2022
• Shares of Apple Inc. (NASDAQ:AAPL - Get Rating) have been given a consensus rating of "Moderate Buy" by the thirty-five research firms that are presently covering the company, Marketbeat Ratings reports. Two equities research analysts have rated the stock with a sell recommendation, five have assigned a hold recommendation, fourteen have issued a buy recommendation and one has given a strong buy recommendation to the company. The average 12-month price objective among brokers that have covered the stock in the last year is $179.27...
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Apple $3 Million OTM Put Strikes: 160/160 Expiration: 12/16
By: Cheddar Flow | August 15, 2022
• $AAPL $3M OTM Put
Strikes: 160/160
Expiration: 12/16
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Apple, Inc. (AAPL) Hot and extended, way off the 8D..
By: Options Mike | August 14, 2022
• $AAPL 10 bucks from ATH. Hot and extended, way off the 8D..
Careful, rather but a dip to the 8D than try to chase his to that gap and 175
Still one of the strongest names!
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Your iPhone may soon have more ads
By: The Verge | August 14, 2022
• Potentially coming to Maps, Podcasts, and Books
Apple could eventually bring ads to more of the apps that come pre-installed on your iPhone and other Apple devices, including Maps, Books, and Podcasts. According to a report from Bloomberg’s Mark Gurman, Apple has internally tested search ads in Maps, which could display recommendations when you search for restaurants, stores, or other nearby businesses.
Apple already implements a similar advertising model on the App Store, as developers can pay to have their app promoted on a search page for a particular query, like “puzzle games” or “photo editor.” As noted by Gurman, ads on Maps could work in the same way, with businesses paying to appear at the top of search results when users enter certain search terms.
Gurman believes that Apple could introduce ads to its native Podcasts and Books apps as well. This could potentially allow publishers to place ads in areas within each app, or pay to get their content placed higher in search results. Just like Maps, Podcasts and Books are currently ad-free.
And while the App Store already has ads on the Search tab, Gurman expects Apple to expand ads to the Today tab and app download pages, which tracks with previous reports from 9to5Mac, Apple Insider, and MacRumors. According to 9to5Google, ads on the Today tab will show up as larger cards with the word “Ad” placed beneath the app’s name, while ads on individual app pages will appear highlighted in blue in the “You Might Also Like” section.
Gurman mentions the potential for advertising on Apple TV Plus, too, and says the company could opt to create a lower-priced ad-supported tier, something both Netflix and Disney Plus plan on doing by the end of this year. Right now, Apple TV Plus offers only a $4.99 / month ad-free subscription plan (although it has started showing ads during its Friday Night Baseball livestreams).
Apple first introduced ads on the App Store in 2016, and also displays apps on its Stocks and News apps. Last September, the company started asking users whether they want to enable the Personalized Ads that appear on these apps, in compliance with its own App Tracking Transparency (ATT) policy that cost social platforms billions of dollars.
ATT gives users the option of disabling the tracking tools advertisers use to display targeted ads. It may have contributed to the overall growth of Apple’s advertising sector, as it has left businesses scrambling to reconsider their advertising strategies. According to data that Insider obtained from research firm Omdia, Apple’s advertising business grew 238 percent to $3.7 billion in 2021.
Apple’s move to open up more ad slots on its App Store — and potentially on Maps, Podcasts, and Books — could signal that Apple’s looking to expand its advertising business even more. In May, a report from Insider revealed that Eddy Cue, Apple’s senior vice president of services, is reportedly planning to restructure Apple’s services business to direct more attention to streaming and advertising. Apple’s services arm, which includes advertising and its various subscriptions, saw a 12 percent increase in revenue last quarter.
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Apple $2.7M OTM Call Strike: 180 Expiration: 10/21
By: Cheddar Flow | August 12, 2022
• $AAPL $2.7M OTM Call
Strike: 180
Expiration: 10/21
*At the Ask*
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Apple (AAPL) Daily Chart. Sellers showing up on #AAPL as it closes in on major overhead supply
By: ReciKnows | August 12, 2022
• $AAPL Daily. Sellers showing up on #AAPL as it closes in on major overhead supply.
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Apple Expects to Sustain iPhone Sales in 2022 as Market Slows
By: Bloomberg | August 11, 2022
• The company asks suppliers to make at least 90 million units
• Apple customers are relatively unaffected by economic slowdown
Apple Inc. has asked suppliers to build at least as many of its next-generation iPhones this year as in 2021, counting on an affluent clientele and dwindling competition to weather a global electronics downturn.
The tech giant is telling its assemblers to make 90 million of its newest devices, on par with last year, despite deteriorating projections for the smartphone market, according to people with knowledge of the matter. The Cupertino, California-based company still expects to assemble roughly 220 million iPhones in total for 2022, also about level with last year, according to one of the people.
Apple’s projections, a closely guarded secret, suggest it’s confident about weathering a slump in spending on smartphones and other devices. The global handset market, which slid 9% in the June quarter, is expected to shrink 3.5% in 2022, IDC has forecast.
At a time when Android devices are suffering, the stronger demand for Apple’s new lineup stems from a customer base still willing to spend on premium gadgets, the people said. The virtual demise of Huawei Technologies Co. also has eroded competition in high-end smartphones.
Hon Hai Precision Industry Co., which puts together most of the world’s iPhones, hinted at Apple’s resilience when it said this week that sales of its smart consumer electronics products should be little changed in 2022. A representative for Apple declined to comment.
The world’s most valuable company has promised to be disciplined about spending as economic and geopolitical uncertainty clouds the outlook for 2022 and beyond. Bloomberg reported last month that Apple would slow spending and hiring across some of its teams in 2023.
This week, a cooler-than-anticipated US inflation reading buoyed hopes that interest rate hikes won’t be as aggressive as though. But market observers cautioned the economic outlook remained bleak.
What Bloomberg Intelligence Says
Apple’s near- and mid-term percentage sales growth will likely remain in the mid-single digits, spurred by product-refresh cycles and sales of additional services to its installed base of more than 1.8 billion active devices. Spiking inflation, war in Europe and lingering Covid-19 restrictions in China could elongate the product-refresh cycle, hurting fiscal 2022 sales growth by 2-3% vs. consensus of $394 billion. Apple’s overexposure to China for manufacturing is a major concern, and any disruptions due to either parts shortages or geopolitical issues could seriously hinder its ability to fulfill demand.
—Anurag Rana, analyst
But Apple’s soldiering ahead with plans for its marquee device, which accounts for about half of if its revenue and is the main gateway to profitable services.
Apple is set to launch four new iPhone models that it hopes will break more ground than 2021’s versions, Bloomberg News has reported. The iPhone 14 Pro models are expected to include a much-improved front-facing camera, a new rear-camera system that includes a 48-megapixel sensor, thinner bezels, a faster A16 chip, and a redesigned notch with a pill-shaped cutout for Face ID and a hole punch for the camera.
Before 2021, Apple had maintained a consistent level in recent years of roughly 75 million units for the initial run of a new device through the end of the year. It upgraded its target for 2021 to 90 million, anticipating the first new iPhone since the rollout of Covid vaccines would unlock additional demand. The company, whose iPhone assemblers include Pegatron Corp., posted record sales and profit that fiscal year.
The iPhone should again fuel Apple’s growth this year. Apple’s iPhone and iPad both performed better than feared during the June quarter, though other products -- including Macs and wearables -- fell short of projections. Services, a key growth area for Apple, narrowly missed estimates.
Apple seems to be witnessing “no meaningful impact on its iPhone business in the current macro environment,” Piper Sandler analysts wrote after its results.
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Apple Wow...12/16/22 Puts $9.6 Million
By: Cheddar Flow | August 11, 2022
• $AAPL Wow...
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Apple (AAPL) Seeing some chatter in regards to this flow from today
By: Theta Warrior | August 10, 2022
• $AAPL Seeing some chatter in regards to this flow from today. IMO this is indicative of bullish put writing; two below bid orders to start, yellow so we know it exceeded OI, spot stays the same and price drops (between first two fills). Everything traded in under a minute.
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Apple's 7.3% weight in the S&P 500 today is the largest weighting we've seen for any individual company going back to 1980
By: Charlie Bilello | August 10, 2022
• Apple's 7.3% weight in the S&P 500 today is the largest weighting we've seen for any individual company going back to 1980.
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Apple Stock Edges Higher Despite Cautious Smartphone Outlook From Supplier Foxconn
By: TheStreet | August 10, 2022
• Foxconn, Apple's main iPhone assembler, forecast muted smartphone revenues for its September quarter amid waning global demand.
Foxconn, the world's biggest electronics manufacturer and Apple Inc.'s (AAPL) most important supplier, posted better-than-expected second quarter earnings Wednesday but cautioned that waning smartphone demand would keep revenues in check heading into the autumn months.
Foxconn, formally known as Hon Hai Precision Industry Co. Ltd., said net profits for its June quarter rose 11.8% to T$33.29 billion, or just over $1.1 billion, and came in ahead of analysts' forecasts of a T$31 billion tally. Group revenues rose 12% from last year to T$1.5 trillion, Foxconn said, while profit margins improved by 33 basis points to 2.94%.
Foxconn said it sees current-quarter smartphone revenues to come in flat to last year, citing "geopolitics, inflationary pressure and the Covid pandemic", with support from solid demand in its cloud and networking products divisions. Apple typically accounts for around half of Taiwan-based Foxconn's annual revenue.
“Against a backdrop of slowing demand and supply chain disruptions, the strong operating performance demonstrates the high degree of the Group’s resilience,” said Chairman Young Liu. “It reflects a better product portfolio and customer structure.”
Late last month. Apple declined to provide detailed September quarter revenue guidance following its better-than-expected third quarter earnings, but said overall revenue growth would likely outpace gains over the three months ending in June.
Apple said solid China demand, as well as a muted supply chain hit, helped iPhone revenues rise 2.8% from last year to $40.67 billion over the June quarter, just ahead of the $40.5 billion Street forecast.
Overall, Apple earned more than $19.44 billion for its fiscal third quarter, as revenues rose 2% from last year to $82.96 billion, just ahead of analysts' estimates of $82.88 billion.
Apple shares were marked 1.8% higher in early trading Wednesday to change hands at $167.92 each.
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A 1.5X bull and 1X bear Apple (AAPL) ETF will be launched today
By: Stock Market News | August 9, 2022
• Direxion will be launching a 1.5X bull and 1X bear Apple $AAPL ETF today
The 1.5X bull ETF will trade under the ticker $AAPU
The 1X bear ETF will trade under the ticker $AAPD.
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Apple acquisitions significantly decline, regulatory filings show
Monday, August 8, 2022 10:49 am
Apple’s spending on acquisitions has significantly declined over 2021 and 2022, the company’s regulatory filings show. Apple invested some $1.5 billion on acquisitions in fiscal 2020, but that figure plummeted to just $33 million in 2021 and $169 million in the first nine months of its 2022 fiscal year.
Mark Gurman for Bloomberg News:
Just last February, Chief Executive Officer Tim Cook noted that Apple had acquired 100 companies in the past six years — more than one a month on average.
That deal flow has slowed to a trickle. Apple only made two known acquisitions in 2022: the UK-based startups Credit Kudos and AI Music. The first of those two companies developed technology for calculating credit scores, which will likely aid Apple’s efforts to build its own infrastructure for financial products. The latter business used artificial intelligence to generate tailor-made music.
Apple’s only known takeover in 2021 was the purchase of Primephonic, a classical-music streaming service.
It ended last quarter with $179 billion in cash and marketable securities, and it could move quickly if it decides to do a deal. Cook attended last month’s Sun Valley Conference in Idaho, a popular spot for brokering megamergers. For now, though, the company has opted to put money toward stock buybacks and dividends.
MacDailyNews Take: Apple buys smaller technology companies from time to time, and it generally does not discuss its purpose or plans. 
https://macdailynews.com/2022/08/08/apple-acquisitions-significantly-decline-regulatory-filings-show/
$AAPL Apple sees its first insider sell since May
By: TrendSpider | August 8, 2022
• $AAPL Apple sees its first insider sell since May.
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Apple (AAPL) has averaged a +7% return in BOTH July & August over the past decade, making it the strongest time of the year for the giant
By: TrendSpider | August 7, 2022
• $AAPL Apple has averaged a +7% return in BOTH July & August over the past decade, making it the strongest time of the year for the giant.
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Apple, Inc. (AAPL) 166 big spot over it 170 next level to watch
By: Options Mike | August 7, 2022
• $AAPL Another leader, bit hot and extended but Friday's action helped.
166 big spot over it 170 next level to watch.
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Insider Selling: Apple Inc. (AAPL) SVP Sells 25,000 Shares of Stock
By: MarketBeat | August 6, 2022
• Apple Inc. (NASDAQ:AAPL - Get Rating) SVP Katherine L. Adams sold 25,000 shares of the company's stock in a transaction that occurred on Wednesday, August 3rd. The stock was sold at an average price of $164.77, for a total value of $4,119,250.00. Following the transaction, the senior vice president now owns 427,334 shares in the company, valued at approximately $70,411,823.18. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website...
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$AAPL's second quarter visualized
By: Markets & Mayhem | August 6, 2022
• $AAPL's second quarter visualized
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