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Altitude International, Inc. (ALTD)

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The two Greg's- Greg Breunich ALTD's new CEO with Greg Anthony ALTD President
Greg Breunich (CEO) and Greg Anthony (President) the new leadership of ALTD at Club Med Academies


Greg Breunich Named CEO of Altitude International Holdings, a Leader in Training Athletes in Simulated High Altitudes


Altitude International Holdings, Inc. 

Jan 08, 2021, 08:35 ET

PORT ST. LUCIE, Fla., Jan. 8, 2021 /PRNewswire/ -- Altitude International Holdings, Inc. (OTCQB: "ALTD") announced Greg Breunich will be the new Chairman, CEO and CFO of the leading supplier of custom-built simulated altitude chambers enabling athletes to achieve highest levels of performance in training.

ALTD's prior Chairman, CEO and CFO, Bob Kanuth, will continue to be an integral part of ALTD's executive management team and will continue serving as a member of its Board of Directors.

"I greatly appreciate the opportunity and responsibility that Bob and the ALTD Board of sports luminaries are entrusting me with," said Breunich, an innovator at the highest levels of athletic performance and training. "They have created a fantastic foundation to build on, and I will do everything I can to turn our vast potential into strong results."

Bob Kanuth added, "Greg Breunich is not only a visionary but also a world-class operator and leader. We welcome Greg with enormous respect and the highest level of confidence in our future."

Breunich began his career in 1978 working with Hall of Fame tennis legend Nick Bollettieri, who trained developed and coached superstar tennis champions. In 1987, the late Mark McCormack, the pioneer of the modern-day sports marketing industry and founder of IMG's Group of Companies, purchased 100% of Bollettieri's tennis academy operations. Not long after, Breunich expanded the newly purchased academy operations into multiple sports, academic schools, high-performance training, as well as real estate development and several other related businesses.  IMG Academies became known as the gold standard for training, educating, and building highly marketable superstar champion athletes along the way.

Breunich will be exploring professional sport, college, military, and high school market opportunities for ALTD, utilizing his existing businesses and his relational capital. He's considering ALTD's simulated altitude chambers for use at his current academies, both for advanced active training and preventive injury protocols.  Other possible opportunities under consideration by Breunich will be the development of an "Altitude Performance" branded recurring revenue model blending ALTD chambers with sports performance, sports rehab, chiropractic modalities, and their related billable services.

Breunich from 1978-2009 created academy programs, employed and organized the teams, sourced the funding, and assembled  the partnerships, while expanding the academy property from 10 acres to 500 acres. During this period, Breunich created IMG Academies' "International Performance Institute" which hosted and implemented NFL Pre- Combine position-specific training camps where top NFL prospects prepped for the Combine before the Draft.

In 1995, he established Bollettieri Sports Medicine, a multi-discipline sports rehab operation serving professional athletes and their recovery needs.

Breunich left IMG in 2009 and, for the last ten years, has been developing his next generation of Sports Academies Club Med Academies located in Port St. Lucie and the North Miami Beach Academy, North Miami Beach Florida. His combined companies accounted for several million dollars in revenues in 2019.


ALTD provides custom-built simulated altitude chambers and position-specific protocols to its clients, which include an NFL franchise, Tulane University, and a leading high- performance treadmill manufacturer. ALTD's team of acclaimed sports scientists represent some of the world's most accomplished in the formulation and execution of cutting-edge training techniques. ALTD chambers have contributed to documented performance improvements for its clients, including the shattering of a world cycling record at Woodway. For more information about ALTD, please visit altdint.com.


This press release contains certain "forward-looking statements," as defined in the United States Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management's current expectations. The economic, competitive, governmental, technological and other factors identified in the Company's previous filings with the Securities and Exchange Commission may cause actual results or events to differ materially from those described in the forward-looking statements in this press release. The Company undertakes no obligation to publicly update or revise any forward-looking statements whether as a result of new information future events or otherwise.

Media contact: Dilara Tuncer 941-549-3571; dilara@transmediagroup.com.

SOURCE Altitude International Holdings, Inc.



Overview- ALTD received a license agreement from Sporting Edge Technologies on June 27, 2017 (for the US and South America) and merged this asset in a share agreement with Titan Computer Services- a publically traded company and changed its symbol to ALTD.  Since that time the management have attempted to sell directly to professional teams and college athletics.
They have made two significant sales since they began operations:
  1. Tulane University- 8/8/2017 https://www.otcmarkets.com/filing/html?id=12922436&guid=s_GKUFGGBz6e_yh
    Miami Dolphins-3/23/2019 https://www.otcmarkets.com/filing/html?id=13331759&guid=s_GKUFGGBz6e_yh
These installations have been made with great success at the organizational levels but not in additional sales.
The Company was funded by management through loans by officers which were later converted to stock showing the belief in the technology but continued losses on the Profit and Loss Statements.

The stock closed on January 15, 2012 at $0.16 and has reached it 52-week high of $0.18 after the announcement that Greg Breunich was taking over as CEO.  (https://www.nasdaq.com/press-release/greg-breunich-named-ceo-of-altitude-international-holdings-a-leader-in-training)
Altitude announced at January 19, 2021 that it signed a Letter of Intent to acquire Breunich Holdings, Inc.

The stock opened at $0.162 and closed at $0.295. There was also an 8-k filed that included the LOI.

This LOI will add the following five (5) companies to ALTD:
  1. ITA-USA Enterprises, LLC dba- Club Med Academies- This is the Tennis and Golf Academies as well as the fully accredited school.
    CMA Soccer- Operated at Club Med
    North Miami Beach Academy (Tennis Academy run at Park in North Miami Beach)
    Trident Water Company, LLC
    Six Log Cleaning & Sanitizing, LLC.
These companies are very synergistic and relate to Altitude training as they are sports academies.  Here are the websites:
  1. Club Med Academies https://clubmedacademies.com/
    Trident Water- https://tridentwatercompany.com/ Trident recently delivered its first Department of Defense Contract- https://www.prnewswire.com/news-releases/trident-water-fulfills-first-order-with-us-department-of-defense-301216561.html
The stock reached a high of $0.599 that day.

The benefits of ALTD is as follows:
  1. Superior Technology- Sporting Edge in Europe has been selling these Altitude chambers throughout Europe and supported by the training protocols of Professor Greg Whyte.
The Nobel Prize for medicine in 2019 shows the power of hypoxia training - https://www.nobelprize.org/prizes/medicine/2019/press-release/
 While Prof. Whyte was part of the management team of Altitude, he was severely underutilized during his initial stint with ALTD which resulted in him resigning from the Board of Directors in June 2020.
  1. The founder and patent holder of the Altitude Chamber and owner of Sporting Edge, Mr. Dave Vincent also resigned from the Board of Directors on August 20, 2019  – https://www.otcmarkets.com/filing/html?id=13608358&guid=s_GKUFGGBz6e_yh

    Since Greg Breunich was named on the Board of Directors, Prof Whyte and Dave Vincent have rejoined the Board of Directors
 New management- On January 6, 2021, Mr. Gregory Breunich replaced Robert Kanuth as CEO and Chairman of the Board of ALTD.

Mr. Breunich’s brings a wealth of experience in the training of athletes through his leadership at IMG Academies, CMA Academies, and the Performance Institute.In his press release, Mr. Breunich talked about a reoccurring revenue model for Altitude Chambers.Obviously, his appointment brought back two key figures in Altitude Training in Mr. Vincent and Prof Whyte.
  1. Very little debt and excellent share structure-
Please review the most recent 10Q financials to show that there is only $219,902 of debt and mostly to the management of ALTD. NO CONVERTIBLE DEBT!!!

Share Structure- From OTC Markets-https://www.otcmarkets.com/stock/ALTD/security
  1. Stock Structure- The float is very small (OTC markets shows only 5,556,659 shares as of 5/14/2020 but unrestricted shares as 10,056,659 as of 1/08/2021. Most of the shares are in the hands of insiders and management which shows a belief in the technology.  Over 80% of the outstanding shares are restricted and in the hands of insiders.  These shares are under 144 Restriction and will give the company time to institute its growth strategy.

    Market Cap 

$13,888,196                      01/29/2021
Authorized Shares
70,000,000                         01/08/2021 (changed to 600,000,000 with 14C filed 12/21/2020)
Outstanding Shares
51,437,764                         01/08/2021
41,381,105                         01/08/2021
10,056,659                         01/08/2021
5,556,659                           05/14/2020
Conclusion- After three years of mismanagement in sales but a management team willing to invest in the technology, it looks like a perfect time for a true operator to come in and seamlessly integrate this technology with his existing businesses and relational capital developed over the past 40 years in the performance and athletic industries.
The shareholder structure and debt are attractive for an emerging growth technology to implement its business model with a basically debt-free company.  The LOI shows the vertical integration of all of Mr. Breunich’s companies that will all benefit from each other.  The potential for rehab/wellness centers as well as implementing Altitude Chambers for the military looks like other areas the Company can grow. 
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#3805  Sticky Note ALTD - Nasdaq Uplisting, $55M Acquisition... not bad.... AdamS007 05/04/22 09:37:13 AM
#2297  Sticky Note $ALTD - NEWS - MAJOR Media AdamS007 08/05/21 12:35:26 PM
#1204  Sticky Note ALTD: Interesting background for investors on Trident Water rayinbrooklyn65 07/12/21 06:25:22 PM
#3831   All in due time... ALTD Elcappy1 05/22/22 11:29:48 PM
#3830   These uneducated dumbass players will pimp anything for pepeoil 05/18/22 05:25:08 AM
#3829   Agreed my friend, this thing needs an appropriate AdamS007 05/17/22 03:06:20 PM
#3828   NOT bad! I ll be back 05/17/22 01:53:14 PM
#3827   Official Training Partner of the Orlando Magic AdamS007 05/17/22 11:56:50 AM
#3826   Someone accumulating down here, the SS remained basically AdamS007 05/14/22 10:59:16 AM
#3825   Ok someone is serious or loved the Q. rubicon_jones 05/13/22 03:46:51 PM
#3824   Looking forward to the Q as well to rubicon_jones 05/10/22 09:44:12 AM
#3823   No worries on this end. I ll be back 05/09/22 11:27:56 PM
#3822   All good no problems my friend, waiting to AdamS007 05/09/22 08:18:33 PM
#3821   Strange! My holding on ALTD is not showing as I ll be back 05/09/22 01:37:09 PM
#3820   It is all right there in S1 too. rubicon_jones 05/09/22 08:32:47 AM
#3819   Altitude International Holdings, Inc., is a holding company chemist72 05/08/22 02:20:17 PM
#3818   I've lost track. What industry is ALTD pretending Penny City Sharps 05/08/22 01:28:11 AM
#3817   Holy Smokes RJ..... learningthetruth 05/06/22 02:19:47 PM
#3816   So no one has noticed at all that rubicon_jones 05/06/22 02:16:47 PM
#3815   Wonderful RJ...As always, appreciate your insight, wisdom, musings learningthetruth 05/05/22 03:17:56 PM
#3814   It's a great question but if you do rubicon_jones 05/05/22 03:04:53 PM
#3813   Exactly Adam....seems there has been a quiet period rubicon_jones 05/05/22 01:49:05 PM
#3812   One asset worth $55M, current M/C is 14M.... AdamS007 05/05/22 08:47:35 AM
#3811   Where the heck are they coming up with Selimons 05/04/22 10:38:09 PM
#3810   Likeing the volume today J-mak 05/04/22 02:46:45 PM
#3809   Yes I did. A lot going on. All rubicon_jones 05/04/22 11:57:12 AM
#3808   You read this!!! learningthetruth 05/04/22 11:50:25 AM
#3807   Got some .295 and .30's on the open... learningthetruth 05/04/22 10:56:10 AM
#3806   Yea looks like they have been busy here. rubicon_jones 05/04/22 09:48:10 AM
#3805   ALTD - Nasdaq Uplisting, $55M Acquisition... not bad.... AdamS007 05/04/22 09:37:13 AM
#3804   For sure....looking forward to your insights and musing Brother!! learningthetruth 05/04/22 09:01:58 AM
#3803   S 1 out. Lots of reading and DD rubicon_jones 05/04/22 08:32:04 AM
#3802   Agreed. Look at the asset they gain, the rubicon_jones 05/03/22 11:34:33 PM
#3801   Hmmm...that's HUGE..... learningthetruth 05/03/22 06:16:32 PM
#3797   Interesting filing after the close today. I ll be back 05/03/22 04:48:19 PM
#3796   LMAO, this got even worse while I was Penny City Sharps 05/01/22 11:13:50 AM
#3795   Tired worn out wrinkled up superstars hard at pepeoil 04/21/22 04:28:29 AM
#3794   Are we ever going to see anything here? Chuck Mustang 04/19/22 09:26:43 PM
#3793   Interesting, before I could turn the sound on, I ll be back 03/24/22 03:22:01 PM
#3792   Been adding too but management needs to get AdamS007 03/24/22 01:20:04 PM
#3791   Added more yesterday..... learningthetruth 03/24/22 01:18:54 PM
#3790   $ALTD - Another Military Order? Good sign, lets AdamS007 03/24/22 01:10:11 PM
#3789   Have to say, ALTD has clearly been busy I ll be back 03/15/22 08:56:37 PM
#3788   10-k out. Actually looks pretty good. Will post rubicon_jones 03/15/22 08:30:59 PM
#3787   Figured...just a complete dump saying let me out... learningthetruth 03/10/22 03:33:48 PM
#3786   Indeed ditto, cleaning up the final garbage from AdamS007 03/10/22 03:23:13 PM
#3785   Added a good chunk here..... learningthetruth 03/10/22 03:19:27 PM
#3784   Let's hope you're right my friend. I ll be back 03/09/22 03:13:35 PM
#3783   This Rush deal is HUGE. Been reading rubicon_jones 03/09/22 02:22:41 PM
#3782   $ALTD - Adding, I believe its finally time....and AdamS007 03/09/22 01:50:27 PM
#3781   Excellent!! learningthetruth 03/09/22 11:30:34 AM
#3780   Agreed. SM seems to have been active too rubicon_jones 03/09/22 11:29:00 AM
#3779   $ALTD - Nice News https://www.prnewswire.com/news-releases/altitude-internat AdamS007 03/09/22 11:24:07 AM
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