What is funny is that if the other Poster from Yahoo had a clue about SGA or took the time to break down the SGA they probably would not have even written about. Moreover, SGA expenses compared to 2011 are irelevant as there was no business at that time. The current SGA should be seen as a baseline as it is the first real expense period as it relates to "Launching" their new products.
To post it here also means someone else needs an SGA education.
Sounds like money well spent on the Launch of Multiple products.
Non-Cash payments are options given to the Endorsers. They have to account for them "as an expense" when they are given. When they are exerised you will see a CREDIT on the expense line for the same amount. Professional Fees - $563,780
Fixed amounts typical of any business. Payroll - $423,038
There was only 1 employee on the books in Q1 of 2011. The $144K then was actually Stock options granted to Aiten Zacharin. No one else was actually employed at that point by Fuse.
Additionally, the actual expense was $230,247 as $192,791 was non-cash options granted which they will recoup this expense when they are exercised.
Oh, and it also appears that they did not take their full pay as well considering the amount. (You can do the math here if you choose.)
Other Expenses - $153,849
For one to think the SGA is out of line considering how the money was spent clearly shows they did not take the time (go figure) to look at the breakdown of expenses and how the money is being utilized to market and launch their upcoming products.