"Until that point however, in-store merchandising awareness strategies are more cost-effective in stimulating spontaneous buying at points-of-purchase."
Hence the new display racks which will be up in Home Depot any day now.
"The greatest challenge is for the manufacturer to learn from the distributor which of the distributor’s retail accounts have taken on the product."
Hes right about that! lol.. I've had to fight with distributors in the past to get minimal details.
Thanks Soapy. Comments like the following get me to thinking about how the "Giants" will fill these niches when the time comes. Hmmmmm. I can think of one way!
"Secondly, by focusing on niches which are not yet large enough to justify full dedication by a consumer packaged goods giant, Winning Brands can accumulate aggregate sales that are attractive for Winning Brands for the foreseeable future."