futuresjackal - $9.95 is a Steal for this product. A little goes a long way for stuborne stains, a wee bit, diluted, is a great cleaner. A bottle last a long time. Any one buying this product will be a customer for a long time. I have used it for over 6 mths and still have a wee bit left. Last Time I was in our small corner Home Hardware they were out of stock, and were expecting more in. I, of course, educated the owner about the product, they will have no problem recommending it to customers.