Arena Pharmaceuticals, Inc. (ARNA)

[Trader Joey]

KH1----FYI from the SA article....... While the Arena (ARNA) equity may not have been too exciting of late, there are some interesting developments about to begin. The key here is understanding how they will impact the equity as well as in what time-frame those impacts happen. In the near term, marketing partner Eisai has indicated that direct to consumer television advertising will start in mid April. These television ads will be the first from the either Arena or Vivus (VVUS) since Belviq and Qsymia entered the market.