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NERO Places Bets on Aggressive, Multi-Pronged Marketing Strategy
NeuroMama utilizes high quality neural technology to provide highly accurate search returns and power a suite of products including a web search engine, mobile app, more than 120 social networks, email service, a finance center, kids zone, and more. To raise awareness and increase user loyalty to its brand, the company has implemented an aggressive and multi-channeled marketing campaign.
First item on the agenda is the purchase of the phrase “Better Search Engine” on Google AdWords.
“So when people go to Google.com, more times than not…. they’ll see our ad at the top in the right column because there really isn’t much competition … nobody is buying AdWords for search engines,” the company notes on its website.
The company notes that since there are no other bidders, it can purchase the phrase for under a penny per click.
Web surfers that click NeuroMama’s online ad will be directed to NeuroMama.com where there is information on the company’s rewards program and neural-intelligence enhanced search technology. Under the company’s frequent searcher rewards program, users get points each time they use NeuroMama.com to conduct a search or any time they send an e-mail using the company’s secure webmail service. Users even get free bonus points when the search takes a half second or so too long to complete. To increase user loyalty, these points can be redeemed for a variety of options, including travel, upscale electronics, online education, game play and software
Facebook also offers tremendous marketing opportunity. The company plans on taking a similar marketing strategy with Facebook by connecting Neuromama video games to the social networking site, providing users with instant access to video games in the same way they access to ZYNGA games.
Media also plays an important role in NeuroMama’s marketing strategy. The company is looking to secure free media coverage based on the authenticity and uniqueness of its neural technology-based search engine and overall strategy.
“No one has ever applied neural programming to search engine technology. So that guarantees NeuroMama.com coverage by all the technology and webmaster and computer geek media outlets. … And no one has ever launched a search engine before by offering a loyalty program, free premiums or any incentives whatsoever … that guarantees us coverage by all the sales and marketing media outlets. … and no one has introduced a search engine — especially a revolutionary, game-changing search engine like Neuromama – and gotten it ready to go public in almost a decade. Ten years. That alone will make our launch big news in all the financial news outlets,” the company says.
NeuroMama calls the aforementioned strategies “just the tip of the NeuroMama marketing iceberg,” as the full campaign will include viral marketing, or word of mouth.
“Viral marketing is the word of mouth advertising of the Internet Age,” explains the company. “You create a clever marketing message that will get some hits on a site like YouTube and from there ….. people see it and put the link on their Facebook page, or in a blog, or they Tweet about it and suddenly – suddenly as in a week or less – it spreads like a virus and your message is being seen by 700, 800, 900 million new people a day.”
For more information, visit www.neuromama.com
