Rightsmile, Inc. (RIGH)

[Feddi]

I can tell you this as a database administrator, a considerable amount of work went into the relational design that allows you to drill down through different categories. It was done well. Now they just need the right people to shop it around.

Personally, I think they need a more serious name. It's too kiddish. People with money to invest want 'legitimacy' and a little stealth while they're still deciding if it's a safe/legal venture (most folks not really understanding that it's ok to do so).