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American Heritage International Inc. (AHII) Announces Former ‘Winston Man’ as Advisory Board Member and Spokesperson

American Heritage International announced that former “Winston Man,” David Goerlitz, will join its Advisory Board and take on the role of spokesperson.

RJ. Reynolds Tobacco co-hired Goerlitz for its Winston ads in 1981. During his remarkable seven-year tenure with Reynolds, Winston moved from No. 4 to No. 2 in sales. As the well-known “Face of Big Tobacco,” David Goerlitz made international headlines in 1988 when he decided to quit smoking all together and began strongly speaking out about the evils of tobacco. By being the first person from within “Big Tobacco” to criticize the industry, Goerlitz was quickly dubbed the “Golden Boy” of the anti-tobacco movement. In 1989 Goerlitz was honored with the World Health Organization Medal of Honor. Goerlitz dedicated the next 19 years counseling school children about the dangers of tobacco use.

Believing the anti-smoking movement had lost its compassion for the millions of tobacco smokers that remained addicted, Goerlitz began to research alternative solutions. In 2009 he discovered the electronic cigarette and became one of the most knowledgeable electronic cigarette experts in North America. Goerlitz has long been ahead of the curve in believing that electronic cigarettes are the best hope for switching off traditional tobacco products.

David Goerlitz states, “I chose American Heritage because they provide the most viable alternative to traditional tobacco cigarettes on the market today through its ‘True to Life’ American Heritage™ premium disposable electronic cigarettes that utilizes quality ingredients made in America. Change is hard and all smokers know they have to make one. American Heritage makes it easy by shrinking the gap between what smokers know they like and the e-cig non-harmful alternative.” Goerlitz continues, “In my opinion, the electronic cigarette has the most potential to provide a solution to a deadly problem that affects over 50 million Americans and hundreds of millions more around the world. Having tobacco smokers switch to the less harmful e-cig is, in my opinion, good public health policy and should be encouraged not to be made more difficult through over-regulation. I will fight every day to make sure this message is received by the general public and at all levels of government.”

With the addition of Goerlitz to its Advisory Board, American Heritage reinforces its position as the harm reduction brand of choice for millions of Americans.

To learn more please visit www.americanheritageonline.com