Echo Automotive, Inc. (fka ECAU)

[Schris]

Wall Street Journal on line article:

http://online.wsj.com/article/PR-CO-20140311-910548.html

March 11, 2014, 2:23 p.m. ET

(MKTW) EchoDrive(TM) Bolt-On Hybrid Kit Wins Work Truck Show 2014 Green Award

EchoDrive(TM) Bolt-On Hybrid Kit Wins Work Truck Show 2014 Green Award

FARMINGTON HILLS, MI--(Marketwired - Mar 11, 2014) - Echo Automotive, Inc. (OTCQB: ECAU), won The Work Truck Show(R) 2014 Green Award for its EchoDrive(TM) bolt-on hybrid electric kit for fleet vehicles. The award was presented last week during The Work Truck Show 2014 at the Indiana Convention Center in Indianapolis, IN. This is the second year in a row that EchoDrive was honored at The Work Truck Show: the product won the Editor's Choice Award for new product innovation at the 2013 event.

The Green Award is given annually to the product at The Work Truck Show that a panel of trade media and fleet manager judges determine best enhances vocational truck fuel utilization.

EchoDrive is a plug-in system that includes an advanced battery, electric motor, inverter and charger. The components work together to provide torque assistance and recover braking energy. While other hybrid systems replace or alter the OEM powertrain, EchoDrive bolts directly to the vehicle. Its non-invasive, cost-effective design saves fuel without affecting the original OEM warranty.

Green Award judges praised EchoDrive for offering a complete fuel-saving package that can be easily added to or removed from existing vehicles. Echo-certified technicians can install EchoDrive in four to six hours using existing mounts, keeping vehicle downtime to a minimum.

"The Green Award is significant because it is judged by actual fleet operators who deal with fuel-related issues every day," said Jason Plotke, chairman and president of Echo Automotive. "The award, plus all the positive feedback we received on the trade show floor, validates that EchoDrive is recognized as a solid solution that can deliver real cost-savings for fleets in a variety of industries."

Work Truck Show attendees were able to test-drive a Ford E-250 cargo van equipped with EchoDrive during the Green Truck Ride-and-Drive held as part of the Show. The Ride-and-Drive offered test-drives on city streets and a closed-access section of the Indianapolis Zoo parking lot, so fleet operators could try sustainable technology vehicles for themselves.

To learn more about Echo Automotive or EchoDrive, visit www.echoautomotive.com or call 1-855-ECHO-AUTO.

For additional information about The Work Truck show, visit www.ntea.com or call 1-800-441-6832. Connect with the NTEA on Facebook at www.facebook.com/NTEA.TheAssociationForTheWorkTruckIndustry, and join the Work Truck Show conversation on Twitter at @WorkTruckShow and @nteanews with the official hashtag: #wts2014.

ABOUT THE NTEA

Established in 1964, NTEA, the Association for the Work Truck Industry, represents approximately 1,600 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. NTEA provides in-depth technical information, education, and member programs and services, and produces The Work Truck Show. The Association maintains its administrative headquarters in suburban Detroit and government relations offices in Washington, DC, and Ottawa, ON, Canada.

About Echo Automotive, Inc. (OTCQB: ECAU)

Echo Automotive(TM) is a technology company that specializes in delivering cost-effective electrification products and solutions that are purpose-built to maximize fleet transportation efficiency and provide optimal return on investment. The key to Echo's strategy is the bolt-on nature of its solutions, which reduce operating costs and increase efficiency without affecting original vehicle operations. Additionally, Echo offers technology licensing, and consulting in design, energy storage, propulsion, conversions, and vehicle engineering. For more information, please visit www.echoautomotive.com.

Editor's Note: High-resolution photos of the award presentation are available for download in the online pressroom at www.ntea.com/worktruckshow/photoslogos/.

NTEA Media Contact:

Kristen Simpson

Simpson Communications, LLC

[phone]

[e-mail]

Echo Automotive Media Contact:

David Waldman/Natalya Rudman

Crescendo Communications, LLC

Tel: [phone] x304

Email: [e-mail]