Olfactory Biosciences Corp. (fka OLFC)

[deri21]

OLFC Launches NOXO Sensory Balm(TM) and Adds to it's Line Up of Improved High-level Wellness Products for 2014

Jan 27, 2013 (ACCESSWIRE via COMTEX) -- The OLFC, NOXO Wellness line: NOXO Sensory Balm(TM): NOXO Anxiety Relief Pro(TM): NOXO Appetite Control Pro(TM): NOXO Sleep Easy Pro(TM): NOXO Odor Defense Pro(TM): NOXO Stress Relief Pro(TM)
PHILADELPHIA, PA / ACCESSWIRE / Olfactory Biosciences Corp (OLFC) is pleased to launchtoday a new special and timely product, NOXO Sensory Balm(TM). http://noxoinfo.com/sensory

The new NOXO Sensory Balm(TM) is being launched at a time of a groundbreaking new study from UC San Francisco, published in the online Journal, NeuroImage, a Journal of Brain Function.

Clinical, researchers found that children affected with Sensory perception issues have quantifiable differences in brain structure, confirming a biological basis for the problems that sets it apart from neurodevelopmental disorders such as ADHD and autism.

More than 1 child in every classroom are typically misdiagnosed with ADHD or autism, or they are not diagnosed at all...Instead an assumption is made that the child has 'bad' behavior. Sadly, parents are accused of not disciplining their children appropriately or not providing enough structure for their children.

Whether you are biting into a hamburger, riding a bicycle, or reading a book, your successful completion of the activity requires processing sensations or "sensory integration." When there are odors or environmentally related issues, the sensory signals don't get organized into appropriate responses.

Pioneering occupational therapist and neuroscientist A. Jean Ayres, PhD, likened the problems to a "traffic jam" that prevents certain parts of the brain from receiving the information needed to interpret sensory information correctly.

New NOXO Sensory Balm(TM), when applied topically, under the nose, an individual with sensory issues can find relief from environmental odors and integration issues that have the potential to trigger coping responses.

The NOXO molecules transports their "messages" directly to the brain's limbic system which may change behavior by reducing the intensity or the way the brain receives messages from the senses.

Whether you are biting into a hamburger, riding a bicycle, or reading a book, your successful completion of the activity requires processing sensations or "sensory integration." When there are offensive odors or environmentally related issues, the sensory signals don't get organized into appropriate responses.

Pioneering occupational therapist and neuroscientist A. Jean Ayres, PhD, likened the problems to a "traffic jam" that prevents certain parts of the brain from receiving the information needed to interpret sensory

information correctly.

NOXO Sensory Balm(TM) was invented by Director of Research, Dr. V Ruth Pinney using both the company's proprietary science and that of the NOBEL Prize in Medicine Winners of 2004 Richard Axel and Linda Buck. The company has been successful in targeting olfactory receptors with the company's proprietary balm's scents resulting in the desired modifications.

Ingredients: A special proprietary formulation of Phytonutrients and Phytochemicals taken from plants, flowers, roots and seeds. All ingredients are in a high quality White Petrolatum that complies with White Petrolatum USP requirements and FDA requirements ( 21 CFR 172.880) The specific chemical identities of the ingredients in this mixture are considered by us to be trade secrets and are withheld in accordance with the provisions of the 1910.1200 of the Code of Federal Regulations

Futher Information and purchasing can be found at http://noxoinfo.com/sensory

About Olfactory Biosciences Corp

Olfactory Biosciences Corp.'s NOXO division is focused to develop a variety of products targeting Olfactory Receptors in the nose for the desired effect. These alternative medicine wellness products can modify behavior or provide relief to common behavior challenges such as anxiety or weight control, as examples. (http://www.noxoinfo.com/investor)

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