Creative Edge Nutrition Inc (FITX)

[Neuronal]

UPDATED DD FOR BOTH FITX BUSINESS SUBSIDIARIES!!!:

COMPANY SUMMARY OF FITX: (The most up to date DD section follows the summary below.)
1) Creative Edge Nutrition (FITX) is the umbrella holding company. The company vision has been to build by organic growth and strategic acquisitions in a "vertical integration" strategy, for the purpose of quickly increasing revenue streams for company growth, while cutting out middle man costs. Revenue brought in from all subsidiary revenue streams listed below comes into the umbrella company, FITX. Bill Chaaban, our CEO, has repeatedly stated, "There are NO current plans for a reverse split or an increase in authorized or outstanding shares. We are exploring the share buy back options." This was again publicly stated 1/22/14.

2) Under the FITX umbrella, there are 2 primary business subsidiaries:

a) CEN-BIOTECH:
Involved in production and distribution of medical marijuana. FITX is one of the very few true "MMJ" stocks which will actually produce the marijuana, as opposed to most other that are involved with other derivative aspects of the marijuana such as CBD extracts, CBD research, smoking or growing devices, etc. Basically, these other ""MMJ" revolve and exist around the actual product (marijuana) that we will be producing in MASS quantity. The website is CENBIOTECHINC.COM.

b) CENERGY NUTRITION:
Our personalized sports supplement nutritional line. Cenergy products are sold on the biggest online supplement stores including Amazon, Bodybuilding.com, GNC, Europa Sports, Prosource, NutritionExpress, multiple others, and getting great reviews with rapid movement up the bodybuilding.com product popularity charts. Our products out sell more than HALF of the 418 products sold on the biggest online supplement store, bodybuilding.com (#203 as of 1/26/14). The website is CENERGYNUTRITION.COM.

-->Notably, Leonard Armenta serves as Vice President of Brand Management & Marketing. Prior to joining Cenergy in 2013, he served as the Chief Operating Officer and later, Executive Vice President of MusclePharm (MSLP). He was instrumental in MusclePharm becoming one of the leading U.S. nutritional brands with massive growth and revenues, and he was responsible for placing MusclePharm into the largest US distributors and in over 35 International countries.

-->We sponsor several MMA fighters (who continue to win with Cenergy plastered on their shorts), an NFL player, and several fitness models. The supplement side of this company is a tremendous asset to us, and will continue to be.

-->As part of Cenergy Nutrition, there is also a "Cenergy Natural" line. One is a premium grade Hemp Protein supplement line at HEMPNORTHAMERICA.COM, and the other is a premium Chia Seed based supplement line at CHIANORTHAMERICA.COM.

3) As part of the strategic acquisitions and vertical integration strategy to increase revenue streams for further company growth, we made multiple company acquisitions including:
-->4 active revenue-generating online nutritional supplement stores: SUPPLEMENTSTOGO.COM, A-Z-NUTRITION.COM, WORLDCLASSNUTRITION.COM, CHESAPEAKENUTRACEUTICALS.COM. If you go to these sites, at the top you'll see they are owned by Creative Edge Nutrition (FITX). These additional websites not only give us revenue from our own Cenergy line, but also revenue from selling all the major supplement and bodybuilding brands out there.
-->3 active revenue-generating brands/companies: SCIENCE DEFINED NUTRITION (makes the popular Rogue sports nutrition supplement line), SCI-FIT, NATURE'S SCIENCE.
-->3 active revenue-generating "Canadian Nutrition Superstores", which consist of brick and mortar nutritional supplement stores in Canada, selling all the major supplement and bodybuilding brands.
-->Seeds R Us Inc., which imports and distributes nutritious seeds such as chia seeds. Many of these seeds such as chia are incorporated into our products.
-->SCD Enterprises, LLC
-->Innovative Fulfillment Corp, which was an already profitable company producing sales.
-->The CEO hinted at continuing this vertical integration strategy recently on the official company Facebook page 1/22/14: "New exciting targets for acquisition. GO FITX !!! Time to implement the vertical integration model for the medical cannabis sector."
https://www.facebook.com/creativeedgenutrition


SUMMARY OF FITX HISTORICAL PROGRESS AND OUR CEO:
The building of FITX up to this point has been carried out strategically in a very small amount of time in a business sense. Let me outline why in 4 generalized points:

1) Bill Chaaban didn't become CEO until April 2012. Prior to this, we had no products or business. Everything before this, including the reverse merger into the LBGE shell in 2011, is now irrelevant history. History begins when he became CEO. When he came on board, we had an idea for a single product, Metabolic Xtreme, but nothing tangible. He has put an impressive team together with 4 attorneys (Bill himself is a licensed attorney in both US and Canada), doctors, and scientists.

2) From day one, Bill described his long term plan of vertical integration and strategic acquisitions to not only build organically, bring in instant revenue streams to fund future company projects (obviously CEN-Biotech has been the major one), as well as build long term shareholder value. I have outlined these strategic acquisitions and vertical integration strategies above.

3) Only 1 year and 9 months later, the Cenergy line now has multiple products selling on multiple websites. Cenergy products are sold on the biggest online supplement stores including Amazon, Bodybuilding.com, GNC, Europa Sports, Prosource, NutritionExpress, multiple others, and getting great reviews with rapid movement up the bodybuilding.com product popularity charts. Our products out sell more than HALF of the 418 products sold on the biggest online supplement store, bodybuilding.com (#203 as of 1/26/14). THIS IS MAJOR PROGRESS.

4) On 3/25/13 FITX announced it's entrance into the medical marijuana industry. Here we are now, only 9 months later and we have made tremendous progress thus far in a VERY SHORT time period, which has catapulted us into a leading position in this new multi-billion dollar industry of medical marijuana:

-FITX has caught the eye of the soon to be booming medical marijuana industry, and were invited to present at the ArcView meeting 1/23/14. Arcview is the largest angel investor/private investor network in this space. This group has been featured on the front page of Fortune Magazine, and interviewed on major financial stations, including CNBC recently. They don't allow just any company to present at their meetings. They are hand picked. However, they are focused in private company investing, and please see the very end of this post for a theory regarding how and why the presentation unfolded as it did.

-We have The Town Of Lakeshore Mayor, Former Canadian Provincial Minister Of Trade, President and CEO of the WindsorEssex Economic Development Corporation, and Royal Canadian Mounted Police backing us. No other publicly traded MMJ companies have this perfect set up. We also have the land, existing buildings, and building permits/plans for expansion as weather will allow to progress. We have received the "Ready to Build" letter from Health Canada. We are only awaiting the final license from Health Canada, pending inspection of the finished build-out, projected to be done in April. Then the grow operation will begin.

-FITX is actively involved with advancing the medical marijuana bills in MI, involved with the local government, and has hired lobbyists to assist in this.

-FITX has formed a strategic partnership with EDXC and partnership with PHOT was officially announced on stage at the ArcView meeting 1/23/14. FITX + PHOT + EDXC = the foundation of a legacy company. This is setting up to be a historical building block in this new medical cannabis industry, and sets up this group team to be leaders in it. Pictures of Bill Chaaban (FITX CEO) and Sterling Scott (PHOT CEO) can be seen here, as well as Bill wearing a PHOT hat recently:
https://www.facebook.com/photo.php?fbid=327797630685253&set=a.308064585991891.1073741826.115224738609211&type=1&theater

https://www.facebook.com/photo.php?fbid=328494360615580&set=pcb.328494460615570&type=1&theater

-We are represented by the 2013 PR Agency of the year, 5W. They work for a huge list of household name celebrities and companies (such as McDonald's, GQ, 1800 Tequila, Barne's & Noble, Microsoft MSN, Welch's, Cold-EEZE, IHOP, Wyndham, Snoop Dogg, Pam Anderson to name a few). This company doesn't take on just some typical "penny stock" company. Proof of this can be seen on the 5W website, where Creative Edge Nutrition is listed under the "Healthcare" category as seen below:
http://www.5wpr.com/clients/index.cfm


UPDATED RECENT DD:

MEDICINAL MARIJUANA SUBSIDIARY (CEN-BIOTECH):

1/24/14: CEN-Biotech presentation (part) at ArcView Investor Group. The primary and MASSIVE significance of this video is the fact that FITX and PHOT officially announced a partnership together on stage (details forthcoming). FITX is already a partner with EDXC as well, so now FITX + PHOT + EDXC appear to all be joining forces. There are a couple very wealthy investors that were interested in CEN-Biotech following their appearance at the ArcView meeting, but official financing offers are not currently known.
http://www.youtube.com/watch?v=R9i1o48ziHM&feature=youtu.be

1/13/14: Cen Biotech Inc. (FITX) Medical Marijuana Business Featured in Crain’s Detroit Business Magazine.
http://finance.yahoo.com/news/cen-biotech-inc-fitx-medical-134800395.html

1/12/14: Firm looks to light up pot sales with Canadian unit.
http://www.crainsdetroit.com/article/20140112/NEWS/301129975/firm-looks-to-light-up-pot-sales-with-canadian-unit

1/11/14: CEN Biotech: the next BIG Marijuana Growers? (VIDEO):
https://www.youtube.com/watch?v=mcnqznTIGRQ#t=12

1/10/14: A SUMMARY OF SENATE BILL 660 FOR PHARMACEUTICAL-GRADE CANNABIS IN MICHIGAN, AS REPORTED FROM HOUSE COMMITTEE 12/10/13: (At the bottom under "Positions", CEN-Biotech is the first listed supporter of the bill. CEN-Biotech has also announced that they have hired lobbyists to assist in helping obtain approval of the bill).
http://www.legislature.mi.gov/documents/2013-2014/billanalysis/House/pdf/2013-HLA-0660-8628D210.pdf

1/9/14: Creative Edge Nutrition (FITX) Launches Cenbiotechinc.com For Canadian Medical Marijuana Business.
http://finance.yahoo.com/news/creative-edge-nutrition-fitx-launches-171300954.html

1/9/14: Endexx to Track a Million Pounds of Medical Marijuana in Canada.
http://finance.yahoo.com/news/endexx-track-million-pounds-medical-173046337.html

1/8/14: CEN Biotech Welcomed To The Town Of Lakeshore By The Mayor And Former Provincial Minister Of Trade.
http://finance.yahoo.com/news/cen-biotech-welcomed-town-lakeshore-165800349.html

1/8/14: CEN BioTech Inc - Ready to Build Press Conference (Video). This is a press event held by the Essex Windsor Growth & Development Council for the announcement of a 12M Investment by CEN BioTech Inc. to build a state of the art production facility in the Lakeshore Ontario region. THIS IS A MUST WATCH VIDEO!!!!
http://vimeo.com/83685127

1/8/14: CEN Biotech invests $12M for medical marijuana facility in Lakeshore.
http://www.vcpost.com/articles/20575/20140108/canada-firm-invests-12m-build-medical-marijuana-facility-lakeshore.htm

1/7/14: Investor On Lakeshore's Medical Marijuana Plant: TheWindsorStar (VIDEO). Joseph Bryne, investor with CEN Biotech, talks about the announcement of a $12-million investment by CEN Biotech to build a medical marijuana plant in Lakeshore near the OPP branch on Manning Road.
https://www.youtube.com/watch?v=O16a95nUO8Y

1/7/14: Company invests $12M to grow medical marijuana in Lakeshore (with video).
http://blogs.windsorstar.com/2014/01/07/company-invests-12-million-to-grow-medical-marijuana-in-lakeshore/

1/7/14: $12M medical marijuana investment made near Windsor, Ontario. CEN Biotech hopes to be up and running in 7 months.
http://www.cbc.ca/news/canada/windsor/12m-medical-marijuana-investment-made-near-windsor-ont-1.2487036

1/7/14: Windsor-Essex Parlays Expertise In Agriculture Into A Whole New Industry.
http://www.choosewindsoressex.com/?q=node%2F540

1/7/14: Medical marijuana industry grows with $12 million investment in Lakeshore.
http://windsor.ctvnews.ca/mobile/medical-marijuana-industry-grows-with-12-million-investment-in-lakeshore-1.1627119

1/7/14: Medical Marijuana Facility Coming.
http://blackburnnews.com/windsor/windsor-news/2014/01/07/medical-marijuana-facility-coming/

1/7/14: Medical marijuana growing.
http://www.am800cklw.com/News/Headlines/Medical-marijuana-growing

1/3/14: Is Cannabis The Next Big Thing? As State and Local governments begin decriminalizing marijuana, big money is scrambling to find a way to invest. (FITX featured in YouTube video at minute 1:45).
https://www.youtube.com/watch?v=8NRw2LLI5sQ

1/3/14: U.S. Firm Approved to Tap Canadian MMJ Market.
http://mmjbusinessdaily.com/u-s-firm-approved-to-tap-canadian-mmj-market/

12/30/13: Cen Biotech Receives Ready To Grow Letter From Health Canada And Featured In Forbes Magazine.
http://finance.yahoo.com/news/cen-biotech-recieves-ready-grow-212300745.html

12/30/13: Big Marijuana: Is It The Future?
http://www.forbes.com/sites/karstenstrauss/2013/12/30/big-marijuana-is-it-the-future/

12/10/13: CEN BIOTECH, Inc. Releases Site Photos of Proposed Medical Marijuana Facility.
http://finance.yahoo.com/news/cen-biotech-inc-releases-photos-130000782.html

12/5/13: Cen Biotech Presence at Michigan House of Representatives Hearings on Potential Medical Marijuana Law Changes.
http://finance.yahoo.com/news/cen-biotech-presence-michigan-house-154000570.html

11/21/13: CEN Biotech Breaks Ground to Add 58,000 sq. ft. to Its Future Medicinal Marijuana Operation.
http://online.wsj.com/article/PR-CO-20131121-906358.html?dsk=y

11/21/13: Another firm applies to grow marijuana.
http://blogs.windsorstar.com/2013/11/12/another-firm-applies-to-grow-marijuana/

11/19/13: CEN Biotech, Inc. Leases Property for Medical Marijuana Product and Sales.
http://www.marketwatch.com/story/cen-biotech-inc-leases-property-for-medical-marijuana-product-and-sales-2013-11-19

11/13/13: Creative Edge Nutrition, Inc. Hires 5W Public Relations as Agency of Record.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-hires-133000593.html

11/13/13: Endexx and CEN Biotech Launch Operations in Canada.
http://online.wsj.com/article/PR-CO-20131113-909799.html

10/29/13: A New Audio Interview With Bill Chaaban, CEO of Creative Edge Nutrition, Inc.
http://finance.yahoo.com/news/audio-interview-bill-chaaban-ceo-113000038.html

9/6/13: Endexx Provides Contract Clarification (regarding CEN-Biotech) and Compliance Requirements.
http://online.wsj.com/article/PR-CO-20130909-906514.html

9/6/13: Creative Edge Nutrition's Subsidiary CEN Biotech, Inc. Announces a New Contract With Endexx Corporation to Provide Software to Track the Production and Sale of Medicinal Marijuana.
http://finance.yahoo.com/news/creative-edge-nutritions-subsidiary-cen-123000415.html

9/6/13: Endexx Corporation and CEN Biotech, Inc. Enter Into Business Contract.
http://finance.yahoo.com/news/endexx-corporation-cen-biotech-inc-123000372.html

9/5/13: Creative Edge Nutrition Announces the Formation of Cen Biotech Inc. for Its Medicinal Marijuana Business Sector.
http://online.wsj.com/article/PR-CO-20130905-906271.html

6/5/13: Creative Edge Nutrition Announces Ground Breaking Products For The Medical Marijuana Field- Hemp Tea And Coffee Additive.
http://finance.yahoo.com/news/creative-edge-nutrition-announces-ground-123000801.html

4/18/13: Creative Edge Nutrition, Inc. Announces the Second product into the Medical Marijuana Sector.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-announces-120000832.html

3/25/13: Creative Edge Nutrition, Inc. Announces the Entrance into the Medical Marijuana Sector.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-announces-120200129.html


SPORTS NUTRITION SUBSIDIARY (CENERGY):

1/21/14: GNC order placed to Creative Edge Nutrition to begin selling (picture):
https://www.facebook.com/photo.php?fbid=328023640662652&set=a.308064585991891.1073741826.115224738609211&type=1&theater

11/25/13: Creative Edge Nutrition, Inc. Signs Multiple Country Distribution Contracts For Full Scale Product Distribution.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-signs-133000962.html

10/17/13: Creative Edge Nutrition, Inc. Adds Additional Product to Bodybuilding.com.
http://online.wsj.com/article/PR-CO-20131017-906608.html

10/10/13: Creative Edge Nutrition Signs Exclusive Distribution Deal With Europa Sports.
http://online.wsj.com/article/PR-CO-20131010-906199.html

10/8/13: Creative Edge Nutrition Ships First Order to Bodybuilding.com.
http://online.wsj.com/article/PR-CO-20131008-905427.html

**Product popularity is rapidly rising on the biggest and most popular on-line sports nutrition supplement store, bodybuilding.com. As of 1/26/14, Cenergy Nutrition was ranked #203 most popular among 418 brands sold on the site. Follow popularity movement up at http://www.bodybuilding.com/store/popular-brands.html

8/27/13: Creative Edge Nutrition Received Vendor Sales Approval for Nutritionexpress.com.
http://finance.yahoo.com/news/creative-edge-nutrition-received-vendor-123000222.html

7/16/13: Creative Edge Nutrition Signs Retail Contract With Bodybuilding.com.
http://finance.yahoo.com/news/creative-edge-nutrition-signs-retail-115000454.html

7/15/13: Creative Edge Nutrition, Inc. Letter to Shareholders.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-letter-133733840.html

6/28/13: Dr. Sam Alawieh Will Head Up Creative Edge Nutrition Advisory Team.
http://finance.yahoo.com/news/dr-sam-alawieh-head-creative-120000421.html

6/27/13: Creative Edge Nutrition Announces They Are an Approved Vendor of Amazon.com.
http://finance.yahoo.com/news/creative-edge-nutrition-announces-approved-120000562.html

6/25/13: Creative Edge Nutrition, Announces the Addition of Dr. Sam Alawieh, to Their Advisory Team.
http://finance.yahoo.com/news/dr-sam-alawieh-head-creative-120000421.html

6/2/13: ESPN's MMA Meltdown Interview of Cenergy's Jeff Thomas:
http://www.cenergynutrition.com/audio/mma_meltdown.mp3

5/31/13: Creative Edge Nutrition, Inc. Announces The Addition of Online Retailer www.ProSource.net.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-announces-the-addition-of-online-retailer-wwwprosourcenet-209641151.html

5/8/13: Creative Edge Nutrition, Inc. Announces The Acquisition of 3 Nutrition Super Stores.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-announces-123800879.html

5/1/13: Creative Edge Nutrition, Inc. Expands Industry Management Team.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-expands-120000610.html

2/6/13: Creative Edge Nutrition, Inc. Announces GNC Vendor number.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-announces-133200489.html

10/15/12: Creative Edge Nutrition, Inc. Acquires Chesapeake Nutraceuticals.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-acquires-chesapeake-nutraceuticals-174178291.html

9/27/12: Creative Edge Nutrition Inc Completes Acquisition Of Sci-Fit And Nature's Science Brands.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-acquires-sci-fit-and-natures-science-brands-171510931.html

9/26/12: Creative Edge Nutrition Inc Acquires A-Z-Nutrition.com.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-acquires-a-z-nutritioncom-171325711.html

8/20/12: Creative Edge Nutrition Inc Acquires SCD Enterprises, LLC.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-acquires-scd-enterprises-llc-166749356.html

7/31/12: Creative Edge Nutrition Inc Acquires Innovative Fulfillment Corp.
http://finance.yahoo.com/news/creative-edge-nutrition-inc-acquires-125200946.html

5/15/12: Creative Edge Nutrition Inc Completes Acquisition of Science Defined Nutrition.
http://www.prnewswire.com/news-releases/creative-edge-nutrition-inc-completes-acquisition-of-science-defined-nutrition-151596435.html



Regarding the ArcView Presentation theory referenced above:
Post #67229 by: BigAddison Saturday, 01/25/14

"The more I thought about it the more a scenario rose to the surface of logic. So I'm going to take a stab at laying out a possible scenario.

When I look back over the last 10 days leading up to Arcview, Bill first shows us videos of the build site in Canada on Jan 17th.

The next day (Jan 18) Bill shares this with us concerning the build out "After numerous requests from shareholders and many who have illegally trespassed on the property, we will be posting video progress reports online once construction begins."

So far I think Bill is showing us and Arcview investors that things are real. Behind the scenes FITX is producing the professional & Slick Arcview presentation/Video and gearing up to lay out the game plan to them. Right now it's all about Arcview and the hype and excitement of being invited.

But then something happens....On the 21st we see the photograph of Bill and Sterling standing shoulder to shoulder with the caption "I consider it a GIFT to have such a great friend in Sterling." For those in the know the word "GIFT" in all caps means PHOT and FITX are talking numbers. The very same day Bill posts the GNC Purchase Orders dated November 23 2013. He wants us to know Cenergy is now solvent. Something is brewing on the back burner.

The next morning (Jan 22) Bill tells us in flight to Vegas "Good morning shareholders! Blue skies ahead. There is so much going on I've barely slept the last two days from the excitement. I can't wait to share it all with you. Me and my team are on our way to Arc view. We are proud to represent you. GO FITX !!! Bill" I think the portion I underlined is referring to what ever he and Sterling have brewing but not hammered out yet.

Minutes later Bill posts: "As I look at my FITX stock...I think that my personal shares would have to be pried from my cold dead hands to take them from me at this price point! However I am biased since I am the CEO. Trade as you wish... I am not telling you to hold or sell... Use your own trading strategies. GO FITX!"

Again minutes later we get: "Hello shareholders ! You're going to get sick of me today because I'm on the plane and there is no video screens ! Anyhow ... I've been asked about Arc View .... Me and my team are extremely excited to be presenting to them. We have opted to create a 5 minute video presentation with commentary. We will be posting it online after we present it. So much for underestimating lol ... You will see our real projections that we know we are fully capable of achieving. You better be sitting down ... I don't want to be liable for head injuries from you fainting."

Bill's on the plane, he's excited about MANY things. He has with him the PRODUCED 5 MINUTE VIDEO PRESENTATION and he and his team are excited and ready to present it to Arcview and all of us shortly after the meeting.

At 9:27 am Bill posts this: "I will reiterate… There are NO current plans for a reverse split or an increase in authorized or outstanding shares. We are exploring the share buy back options."

WOW lot's of Adrenalin raising comments while Bill is flying to Vegas. If he's "Pumping" he's really hanging it out there and sure to be caught. Which I think is evidence of the opposite. He IS really excited!

So here we are on the day before Arcview "LOCKED AND LOADED!" to present our plan, but it's early in the morning and the day has yet to unfold. What else happens on the 22nd? At some point Sterling Scott and Bill hook up and apparently bring what was brewing on the back burner to the front burner as we learned from the recorded live "presentation" that said they and the team were up ALL NIGHT LONG hammering out a partnership agreement.

Something else happened as well. At 6:09PM Bill posts a YouTube link (http://video.cnbc.com/gallery/?video=3000236963&__source=yahoo%7Cheadline%7Cquote%7Cvideo%7C&par=yahoo) of an earlier CNBC interview with Steve Deangelo (President of Arcview Investment Group) telling the world that he "personally thinks it's too early for public offerings in the cannabis sector, there have been a few but not very many, there's not a lot of selection out there. I think most of the opportunities are PRIVATE investments now. I think that's where the best investment are to be had."

Hmmm it's possible Bill and Sterling heard this interview as Deangelo tipping his hand regarding NOT LIKELY TO INVEST in FITX (or PHOT) a publicly traded company. Bill at this point may have got the idea he was being led into the "Lions Den" instead of the "Shark tank". Now the WHEELS BEGIN TO TURN!

At 7AM the morning of Arcview presentation (after being up all night hammering out a deal with PHOT), Bill posts this message (probably while sitting there with Sterling and team): "Good morning FITX shareholders! This is a monumental day for FITX and not just because of our pitch to Arc View. Larger things just happened!! Yes I said it - larger than Arc View! Remember this day in our company's history... It is that important.. That monumental. GO FITX!!!" Pretty obvious the deal is done with PHOT which in reality is the beginning of a strategy to corner the market in the new beast called "The Cannabis Sector". Right there and then Bill and Sterling made themselves the PUBLIC side of the PRIVATE vs PUBLIC WAR ON WEED! Deangelo and Arcview became the enemy, no longer the "well of opportunity".

What's next? PLAN TROJAN HORSE begins! At 10:35AM Bill posts a picture with the Arcview meeting opening in the background. Bill is wearing a GrowLife hat (PHOT) and sporting an ear to ear shat eating grin. We all assume it's because today is the day to present to Arcview, BUT NO! Today is the day Bill and Sterling ride that Trojan Horse up to the biggest most widest media covered event in the Pot World to plant their flag and announce: "KEEP YOUR MONEY BECAUSE YOU'RE LOOKING AT THE BIGGEST PARTNERSHIP IN POT AND IT'S PUBLIC! THANK YOU FOR LETTING US USE YOUR STAGE AND YOUR SHOW TO ANNOUNCE OUR PARTNERSHIP!" Can you see the mic falling from Bill and Sterling's hands and hitting the floor? HAHAHAHA!

Does this all sound plausable? Now it makes sense the presentation was half-baked and recorded on the down low by a smartphone video (Hopefully CNBC will give us a better look at what really happened.). It lso makes sense that Bill is not going to let the 5 minute video be seen because the deal with PHOT made it outdated possibly.

You know what else makes sense? Troy Dayton, CEO of Arcview sending that email to AB stating: "In all 11 ArcView meetings, I have never seen our investors react more unfavorably to a company than they reacted to CEN Biotech (FITX)." LOL! I'm sure they were upset once they realized that Arcview became the stage and backdrop for Bill and Sterling's announcement!


So that's my theory. I'm looking for some serious PR now. Hopefully over the weekend or Monday pre-market. The "Hat Trick" would be a CNBC interview with Bill and Sterling from the halls of Arcview discussing their partnership! I GOT MY FINGERS CROSSED!"


FITX