Jones Soda (JSDA)

[beveragemania]

I got this from the Q3 transcript. Here's what she said:

The results that we have delivered these past five quarters continue to show the success of our turnaround. The business models have been completely transformed. We have gone from four quarters of revenue decline to our first quarter of revenue growth in the turnaround. We believe we now have the right proportion of operating expenses to our company our size, as well as the right ratio of sales and marketing to general and administrative expenses. We are investing in promotional activities and traditional trade-spend strategies that we believe will drive top-line growth. We are diligently working on getting Jones Soda on to more shows with the right amount and frequency of promotional pricing and not just on any show, but shows where we know the product will perform well with the appropriate package type and flavors. We are already seeing the successes with our new listing for the Halloween cans in Target and the evolution of our relationship with Wal-Mart which is now gone from carrying a variety pack to this past quarter, we are now offered at Wal-Mart in three different four pack offerings.