Mobile Commerce Insider Featured Article
January 10, 2014
Wheelings & Dealings: Spindle Finalizes Its Acquisition of Yowza!!
By Miguel Leiva-Gomez
TMCnet Contributor
When mobile devices transformed into the powerful little platforms they are today, some folks had enough foresight to develop solutions that allowed merchants and consumers to make interactions in the simplest and most convenient manner. Spindle, a company that provides merchants with PCI-compliant mobile commerce solutions, has closed its acquisition of Yowza!!, a coupon platform developer for merchants and shoppers, and a powerful innovator of mobile couponing technology.
The acquisition ends with Spindle absorbing its MeNetwork mobile marketing services (which it acquired in March last year) into Yowza!!'s couponing solution. Through this integration, Spindle will be able to better serve the merchants whose demands are growing. The result will have Spindle gaining a platform with nearly two million downloads and around 95 thousand merchant locations.
As far as branding is concerned, Yowza!! will remain as it is. Both consumers and merchants will continue to see the brand they love. However, MeNetwork will now be flying Yowza!!'s colors.
Bill Clark, Spindle's CEO, said, “We are delighted to complete the acquisition of Yowza!!, which positions Spindle as a mobile commerce provider that can take the merchant and the consumer from the discovery stage, through a variety of marketing and engagement activities, to transaction, all within a single app. As a result, Spindle is ready to satisfy the growing demand for mobile commerce services from merchants, consumers, and service providers. We believe that we offer a truly unique value proposition to all participants within the mobile commerce landscape.”
This acquisition is a win-win-win-win situation (yes, we need to say it four times) for everyone. Merchants will be able to both provide coupons and offer consumers access to special deals and events. Consumers will also meet new horizons in the form of access to loyalty points, special offers, rebates, and electronic coupons, and Spindle will have a very rich user base with an equally rich platform in its back pocket.
