Massive Interactive Inc. (fka HUGE)

[absintheminded90210]

from http://massiveinteractive.com/news

NEW DEMAND 5 APP ON XBOX ONE AND PS4 HIGHLIGHTS MASSIVE INTERACTIVE’S CONTENT DELIVERY AND DESIGN CAPABILITIES

Massive Interactive delivers its first client apps for the new generation consoles, further extending its leadership in enabling interactive ‘entertainment everywhere’.

Working for Channel 5, Massive Interactive has ensured that Demand 5, the free TV on demand service from Channel 5, is one of the first entertainment apps available on both the Xbox One and PS4 consoles. The easy-to-use viewing experience also incorporates the latest device functionalities of the Xbox One such as voice and gesture control. With services reaching the largest number of platforms of any commercial broadcaster in the UK, Channel 5's new apps continue to demonstrate their leadership in delivering entertainment to its viewers anywhere on any device.

James Tatam, Digital Media Director at Channel 5 said “Being able to deliver a high quality viewer experience on a wide range of consumer devices is what continues to drive us, and Massive's speed of delivery using their UI framework toolkit has certainly helped us achieve that.”

The rapid delivery by Massive Interactive took a fraction of the time usually seen in the industry to develop such complex apps. The PS4 back-end development took less than a month from start through to certification, and the Xbox One UX design and implementation was delivered in just over two months.

The influence of next generation gaming consoles on content delivery is expected to grow. According to a recent report from Wedbush Securities, their analysts expect the PS4 to sell 37.7 million units worldwide by the end of 2016 while predicting the Xbox One should have an install base of 29 million units in the same time frame [1] These projected figures only add pressure on content owners and broadcasters to ensure that their apps are available on these devices in order to stay connected to their audience.

“Streamlined delivery platforms delivered at lower cost with reduced future operating expense requirements and at swift speed to market are primary considerations for video service providers as they address an increasingly complex multi-device marketplace”, said Ron Downey, CEO of Massive Interactive. “Delivering apps for the next generation games consoles and our work with Channel 5, is yet another great example of our expertise in providing both end-to-end content delivery and device management technology as well as user experience design. We're making the cost-effective, rapid deployment of their services an achievable reality for our clients."

With offices in London, New York, Prague and Sydney, Massive Interactive has over 17 years experience in interactive television, providing content delivery platforms and UX design for a range of leading and innovative content service providers such as Channel 5, BBC, BT Vision, Deutsche Telekom, Rogers, Foxtel and SKY NZ.

-Ends-

Notes to Editors



CONTACTS:

Massive - James Harrison, Marketing Director: [e-mail]

ABOUT MASSIVE INTERACTIVE (OTC QB: HUGE)

Massive serves Tier 1 telcos, cable operators, broadcasters, cinemas, hotels and airlines worldwide with offices in New York, London, Sydney and Prague. Clients include the BBC, Sky, British Telecom, Deutsche Telekom, Telstra, Foxtel, Rogers, Channel 5 (UK), Emirates, Virgin Atlantic, Qantas, Singapore Airlines and many more. For more information, visit: www.massiveinteractive.com

ABOUT CHANNEL 5

Channel 5 launched as Britain's fifth terrestrial broadcaster in March 1997 and was bought by Northern & Shell in July 2010. It currently attracts well over 42 million viewers a month.

They deliver programmes that combine creative flair and popular appeal, and continue to bring viewers a mix of smart new shows that sit alongside popular long running series such as Killers Behind Bars, Botched Up Bodies and Benidorm ER. Big Brother and Celebrity Big Brother are well established in the schedule – and stripped of any pretentiousness about “social experiments” are focused on real life entertainment. They sit alongside ratings stalwarts like Eddie Stobart: Trucks and Trailers and The Hotel Inspector.

Channel 5 acquires the best of international drama – Wentworth Prison, Under the Dome, Person of Interest, Love/Hate, Castle, Body of Proof, The Walking Dead, CSI, Law & Order, The Mentalist and NCIS. Aussie soaps Neighbours and Home & Away continue to delight. For sports fans Channel 5 is the terrestrial home of all England Cricket summer Internationals and regular title boxing.

Channel 5 News sits alongside NewsTalk Live which debates the main topics of the day. They are committed to children’s programing with their award winning strand Milkshake!. Sister channels 5* and 5USA compliment Channel 5 with a mix of must see entertainment and US Drama.