Great info!
COOL (as far as volume/price movement) is Cool as an ice cube.
At profit point of say $10-30/ game sold ($10-20 profit for cool/retail sale and $20-30/online sale), its 'bleak-land'?
Winter in Eastern and; Middle west is stopping sales for all venues.
Has COOL and ZUMBA thought about online 'clouding' Zumba franchise w/grocery coupons, etc.?
Stopped at Barnes & Noble and asked if they had any Zumba. Person looked it up and said they do not carry it (you have to buy it direct from Zumba franchise). B&N had plenty of customers on a Friday afternoon and large DVD section.
Zumba is not thinking too well . . . need to attach Zumba DVD coupons to all exercise books with premission of authors and retail stores. This would be base low-cost retail method to get it in stores, to supplement online promo.
Does COOL really want to connect with senior, kids, and M-C and low-class shoppers? Other exercise videos are selling retail. B&N has whole sections devoted to exercise/diet/health. Make a science project of it (80% of USA is over-weight to some degree). Save the Kids from FAT and Garbage foodstuffs.
Owners of Zumba and COOL are missing the boat.
Single Parent w/ kids overweight, can exercise and diet together.
This is hard concept to grasp? Togetherness time that can really benefit both. How many parents feel guilt as they work and kids are home alones?
ZUMBA and COOL . . . pick up the phone and call diet food pre-packaged manufacturers . . . and Lets-make-a-deal . . . coupons inside the diet meal packages. But . . . 'I don't know how to call home'.
Call government (O-bomb) and talk the hood dome vib and get Zumba offered w/ ever smart phone freebie for low-income and challenged folk. What a perfect PR for both . . . political activism and national health care. Da!
Do a mass mailing to schools, clubs, etc., and newspapers.
Oh . . . the pain . . . the pain . . . of trying to win by marketing 102
