Calloway Golf Co (ELY)

[Gixene]

detearing, I knew you were going to use your Peter Lynch investment approach. Just like you did for Bob Evans Farms, Inc. (BOBE). I might backtest that with a few stocks on a simulator. It would be great because it could be something I understand. Unlike one of my holdings Bank of America (BAC) that's too hard to understand, though I like the fundamentals and value. I liked Bob Evans Farms, Inc. (BOBE) and Cracker Barrel Old Country Store, Inc. (CBRL) over peers.

Though I prefer Cleveland Golf's products better. Unfortunately, they're listed in Asia. Next would be Price Golf, though their private. So then I would go with Dicks Sporting Goods (DKS) because I like their Acuity brand. It's affordable and a great set to start with until you upgrade, which I do when I have a few extra bucks. I would also take a look at Nike, Inc. (NKE) because I use a couple of their accessories that I like. I wouldn't consider myself brand loyal, though I try to be with any product I buy weather its golf, fishing, shooting or any other product I use. However, I have never used a Calloway Golf (ELY) product before, but wouldn't be opposed.

While we are on the subject of brand loyalty. I would say in my opinion, if there was an industry that had the most consumer brand loyalty, golf would be in the top 5. I might have to call IR, that would be encouraging. Michelson is my favorite professional golfer, talk about dedication. The guy gave up 3 marriages to do what he loves and that can be tuff for anyone.