Thursday, November 21, 2013 7:25:10 PM
For those who still doubt today's news, take a look at the content of what was released today and run some numbers. It's not the $40 million contract that makes the news believable but that they will start with a minimum of 2 containers per month. Do the numbers make any sense?
What does 2 container loads of l liter vodka look like, let's take a look:
Because of cargo weight, wine/spirits are generally shipped in a 20' container (FCL) which has a weight limit of 22,000 kgs. 22,000 kgs is approximately 22,000 bottles of Marani Vodka.
22,000 x 2 = 44,000 bottles x $15 FOB = $660,000 per month minimum FOB
$660,000 x 12 = $7,920,000 per year
5 year exclusive contract = $7,920,000 x 5 = $39,600,000I believe this to be a fairly good number.
The minimum monthly shipment to start comes out to roughly 7,300 cases, which explains why the minimum demand forecast has been increased to 20,000 per month.
So, we have effectively accounted for 7,300 of the 20,000 cases to be shipped.
You don't believe there will be additional contracts announcing the allocations for the remaining 12,700 cases per month?
Think again and own some MRIB for 2014!
In God We Trust. All Others Must Pay Cash.
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