Applied DNA Sciences Inc (APDN)

[johnsyn]

another PR today http://www.nasdaq.com/press-release/applied-dna-sciences-and-nissha-printing-company-expand-signature-dna-based-inkjet-solutions-for-new-customers-20131008-00364

STONY BROOK, NY -- (Marketwired) -- 10/08/13 -- Applied DNA Sciences, Inc. (OTCQB:APDN), (Twitter: @APDN), a provider of DNA-based anti-counterfeiting technology, anti-theft and product authentication solutions, today announced that in collaboration with Nissha Printing Company ("Nissha"), headquartered in Kyoto, Japan, the company is expanding SigNature® DNA-based inkjet solutions for new customers in areas that include, food, apparel, cosmetics, pharmaceutics, electronics, automotive and security driven businesses.

Marketed as CustomerQ, Nissha uses SigNature DNA-based ink with its inkjet printing systems to help secure the fresh fish supply chain for the Oita Fisheries Co-operative. In essence, each fish is weighed and measured at the central distribution center, and assigned its own unique product label that certifies the origin, expiration and the shipment information. The Oita fish label is automatically linked to a central database that enables the food supplier, retailer as well as the end consumer to verify the original product information at the point of sale.

Due to the successful launch of CustomerQ DNA ink, Nissha is expanding its reach to new customers in new markets to help keep products safe from interference, and to provide fast, thorough product tracking and traceability in the event of a product recall. CustomerQ DNA ink is more advanced than conventional inkjet inks in the following ways:

Scalable - Potentially billions of items can be printed cost effectively, with no impact to existing manufacturing process.
Traceable - A unique DNA sequence is specifically printed onto the product itself, or packaging. This botanical-based DNA sequence is created for the brand, supplier or manufacturer as a means to 100% authenticate and distinguish an original marked item from one that is not.
Reliable - CustomerQ DNA ink is resilient and generally resistant to removal by washing. In the case of the Oita fish labels, even after refrigeration and several washes with water, CustomerQ DNA ink is still verifiable.

"Nissha continues to be a strong strategic partner for us in Japan and Asia. They have proven to the Japanese food market that CustomerQ DNA inkjet ink is important to ensure purity of the fish supply chain. We believe that there are vast opportunities to expand this scalable, traceable and reliable solution to a much larger global market that is not limited to food but to many areas where high quality, performance and consumer confidence matter the most," stated Dr. James A. Hayward, President and CEO, Applied DNA Sciences.

Read more: http://www.nasdaq.com/press-release/applied-dna-sciences-and-nissha-printing-company-expand-signature-dna-based-inkjet-solutions-for-new-customers-20131008-00364#ixzz2h8z2H9Hv