Due to Strong Demand for RISE™ & COFFEE BOOST™, Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Begins...
Today : Wednesday 2 October 2013
Minerco Resources, Inc. (OTCQB:MINE) announced today that, due to strong demand, the company’s subsidiary, Level 5 Beverage Company, Inc. (“Level 5”), has started formulating additional varieties of its 2nd Generation products.
Based on feedback received from our industry and consumer advisory panels and now from authentic retail consumers, we have started to slightly strengthen our RISE™ and COFFEE BOOST™ products to provide an additional boost while maintaining the functionality and exceptional coffee taste. In addition, we have started to formulate COFFEE BOOST™ in Vanilla, Hazelnut and Mocha flavors while maintaining the functional attributes of our LEVEL 5™ brand.
Our other LEVEL 5™ products, specifically CURVES, ARMOR and FLEX, are also being tested and sampled with the “tweaked” formula without sacrificing the original functionality. The stronger formulations are expected to be completed and approved in early November in time for our next scheduled production run. As with the original formulations, Power Brands Consulting, LLC (“Power Brands”) is spearheading the process with oversight from the Level 5 management team, led by our new Brand Manager, Jason Fontaine.
As requested by our retail partners, the next production run is scheduled to produce commercial quantities of all eight (8) LEVEL 5™ products. The availability on Amazon.com of RISE™ and COFFEE BOOST™ is still scheduled for mid-October.
Jason Fontaine, the Level 5 Brand Manager said, “While the response for the current formulation of RISE™ and COFFEE BOOST™ has been overwhelmingly positive, we have received some constructive feedback from consumers and our retailer partners. They want ‘more!’ More caffeine and more flavor options. Therefore, we are currently working to meet consumer and retailer demand by increasing the caffeine in both products as well as the flavor and functional offerings. We believe these enhancements to the LEVEL 5™ product line will accelerate increased consumer acceptance (especially in larger chains), and help us grow our sales volume at a quicker rate.”
John Powers, the CEO of the company stated, “After the customer and retail feedback we have received, we now know we have created a superior and unique product line strongly differentiated from the competition through its unique flavor, all-natural ingredients, reduced calorie formulations, on-target functionality, and unparalleled efficacy. The slight modification to our LEVEL 5™ brand formulations will provide our consumers and retailers with ‘more!’ The customer asked, and we plan to deliver.”
