NeoMedia Technologies, Inc (NEOM)

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How mobile image recognition enhances in-store shopping

Are we by-passing the QR code?

Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores.

Retailers are expected to begin using image recognition within the next few years to help enhance in-store customer service, and potentially address showrooming, by enabling shoppers to scan an item with an app and pull up current inventory. Such an app could also recommend similar shoes that are available and enable users to purchase an item and have it brought directly to them by a sales associate.

“IR puts help in the hand of the consumer and delivers it in moments that they need,” said Landis White, chief technology officer at Parallel 6, San Diego. “This can help to reduce cost floor staff by allowing customers to get information through mobile devices and help customers understand product differences or get technical help straight from the manufacturer

“It can also help customers know if inventory of product is in-store and/or see other colors or configurations,” he said. “It also allows brands to track taps, scans, geolocation and level engagement around products.”

http://www.mobilecommercedaily.com/how-mobile-image-recognition-enhances-in-store-shopping-addresses-showrooming