Five Star Senior Living Inc (FVE)

[robtewms]

None Michigan where I live. But, I saw some properties near where I grew up in Florida. They look like a typical resort. I wonder about brand equity with FVE. Nearly all of the one I saw look very different from the next. As nice as they look, it surprises me that FVE stock seems stagnant. I go back to brand equity or what distinguishes FVE from its competitors. Just wondering. Although I am long FVE, I have a sell order in above $6. In the meantime, I'm looking for the silver lining in this stock.