Thats good. It looks like Monster Arts has found another source of income for businesses.
In connection with this engagement, Monster Arts provided marketing, public relations, business development and general project management consulting services to client in helping the client to ultimately achieve overfunded status for its fundraising efforts. Monster Arts successes for the client included; 2 sizable newspaper articles in the Orange County Register, corporate sponsorships from 2 Southern California VW dealerships, local Coca-Cola Bottling groups, and Pop Chips with more sponsors pending for their next campaign that simply signed on or made contributions in the last minutes.
More specifically, Monster Arts provides the following types of services in connection with providing consulting advice to clients conducting crowdfunding campaigns:
- Content Development: We help to communicate your project in simple, yet impactful, terms that ignite passion and build a sense of community. Content that engages and excites helps backers feel like part of the project and make that decision to get involved.
- Backer Segment Creation and Analysis: We look at the demographic profile, underlying motivations, and key demand drivers or “hooks” of each potential segment market that we identify as target audience for the fundraising campaign. For example, and as relevant for the Text Kills® project, we would consider teens and parents to be separate and distinct segment markets, and would take a segment-specific approach in designing marketing and public relations strategies for each group. For any such fundraising project, it is crucial to set up your campaign with idealistic perks that speak directly to identified segment contributors, incentivizing them with a call to action to get involved and make contributions.
- Reward Development and Analysis: We provide a comprehensive break down of a project’s rewards program, including associated costs, fees, profit margins, correlation to identified segments, all as part of helping establish the best structure for the client in terms of a formula for prizes and other rewards to those contributing to the client’s campaign.
- Social Media Advantage: Every successful crowdfunding project needs a crowd, and social media presence is a key path to spreading information virally. We develop Social Media Campaigns to coincide with the pre-launch and launch of campaign. In this process, we create your social networking game plan by helping the client identify the most useful sites or channels, and then use this as foundation for delivering a message that supplements and enhances the client’s overall online presence.
- Graphic Development: In the crowdfunding space, graphics and images speak volumes, and hold great potential for supportive sharing. We provide full graphic creation, from initial launch, through updates, down to the last day of funding. Campaigns with media and image rich projects seem to “outperform” those that don’t, and we take a careful and calculated approach in the creation and implementation of a funding campaign’s visual story.
- Sponsorship and Partnership Sourcing: To keep perks and rewards exciting, we have found that developing influential strategic partners is key to crowdfunding success. We will help to source, procure, and maintain relationships with other businesses, entities, charities, or individuals, who as sponsors will be willing to support a client’s project.
All post are "IN MY OPINION" and should not be used as investment advice.
