Thursday, August 22, 2013 12:58:53 PM
The BORK product is proven superior to existing products from other companies. The other companies have no motivation to improve their high volume products - they are already making millions. Their motivation is more to making sure BI does not succeed!
BI has not sold more plates because they have not had the cash to purchase materials and fund production nor a QA program. This likely influenced the ability to secure liability insurance.
In addition, the new management was buried in historical garbage that took the majority of their time. They did not have the money to just "call the guy" to have it fixed.
Many want the product but cannot buy it for several reasons. BI has not had the funds to produce, and the customers management may not be comfortable with ordering from a company without QA program and substantial product liability insurance. No one is rushing out to buy Kryron because Kryron production has not been funded.
If Ironridge keeps funding in place and BI establishes a good management team the BI situation will improve dramatically.
The reason for no sales is primarily lack of funding. Secondary is the lack of management resources to clean up history while moving the company forward. Both are fixable. It's up to the remaining board members to learn from their past experience and make the right decisions.
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