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Saturday, 07/27/2013 2:09:52 PM

Saturday, July 27, 2013 2:09:52 PM

Post# of 25
Bad Boy Vodka® DD

Here is a compilation of what i could find so far.( ongoing process to be updated )

November 2012 Andreas Johansson of AB Partners LLC approached Denis Rodman they made a deal to create Bad Boy Vodka®. Fast forwarding a few months, Premier Brands® come into the picture to help engineer the sales strategy & concept of the bottle.

July 10th - Premier Brands, Inc. Sends out a few e-mails to reps in the industry & some media contacts in hopes to broker a deal for the launch of Dennis Rodman's Bad Boy Vodka®. http://ih.advfn.com/p.php?pid=nmona&article=58362196 In the following hour the story was pick-up buy a reputable news agency's USA Today & around the globe shortly after.
- USA Today: http://ftw.usatoday.com/2013/07/dennis-rodman-vodka/
- Wall Street Journal: http://online.wsj.com/article/PR-CO-20130723-906771.html
- There are literally thousands...not gonna list all. My take is that they were totally unprepared for the frenzy of offers & inquiries that followed. http://www.brooklandsradio.co.uk/podcasts/BadboyVodka2013-07-24.mp3

Bad Boy Vodka will be exclusively sold and distributed through Premier Brands distribution channels, starting in California on July 27th. for AB Partners LLC. Having listened to the webinar & reading tweets for 2 weeks there appears to be interest from Alaska to the Philippines. Clearly they have to turn all this media into sales & stick to there marketing plan so that they are not pulled into 20 different directions. Here are a few pics of there warehouse they are using in UTAH for another one of there products.





Premier Brands President & CEO, Jorge Olson, has stated: there are no problems with production, put your order in and they will fill it, on the distributor's CC. Very big statement to make considering he's consulted names like Monster Energy Drinks, Rock Star to name a few. I would love to get my hands on a bottle next week, Let's be realistic, that ain't gonna happen. I have no doubt that Bad Boy Vodka® will sell, very well, but it will take time to get to everyone.

Currently I cannot find any commercials, or product placement for this product which is in a very early stages of launch, ( it's today d'uh ). Will post as soon as i find some.

BRND

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