Shades Holdings, Inc.(fka SHDH)

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Jul 01, 2013 (ACCESSWIRE via COMTEX) -- AVENTURA, FL, July 1, 2013 - (eTeligis via ACCESSWIRE) -- Shades Holdings, Inc. (otc pink:SHDH) announces the acquisition of Shades of Fragrances, Inc., a fragrance branding company, in a Share Exchange. Following the transaction, Shades of Fragrances, Inc. became a wholly owned subsidiary of Shades Holdings, Inc.

In conjunction with this transaction, Lucien Lallouz was named CEO and President of Shades Holdings, Inc. In his new position, Lallouz will leverage his extensive brand licensing background to spearhead future brand acquisition strategies for the company.

"Our first priority is to bring the company current with its filings with the SEC. Our long term objective is for the Company to become a luxury & lifestyle brand developer, through licensing agreements with emerging fashion designers and established celebrity brands, including our own proprietary trademarks," said Mr. Lallouz.

About Shades Holdings, Inc.

Shades Holdings Inc., is a development-stage company. Until June 19, 2013, the Company was an exploration-stage company engaged in the acquisition and marketing of luxury brand sunglasses. In June 2013, the Company acquired certain trade names and trademarks, an Internet address, and logos, through its newly acquired wholly owned subsidiary, Shades Of Fragrances Inc., that are used in connection with a branded fragrance products for men and women known as Phantom The Fragrance. http://www.shadesholdings.com

http://www.marketwatch.com/story/shades-holdings-inc-announces-acquisition-of-shades-of-fragrances-inc-2013-07-01