The June 6 announcement from the world's second-biggest consumer-goods company that it will start manufacturing food seasonings in Myanmar and invest $660 million there over the next decade tells you pretty much all you need to know about why -- at the right price -- you want to own a stake in Unilever (UL).
Patience: The company has been selling in Myanmar through third-party distributors. Discipline: A tested road map for approaching a developing economy by going deeper in a few categories, such as savories seasonings, shampoos and laundry products.
An eye for growth opportunities: The number of people in Myanmar with sufficient income for discretionary spending could rise to as many as 19 million in 2030 from 2.5 million now, according to a report by McKinsey Global Institute. (The population is 60 million.)
Unilever's ADRs trade at 17.9 times projected 2013 earnings per unit.
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