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Tuesday, 05/21/2013 8:13:04 AM

Tuesday, May 21, 2013 8:13:04 AM

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4sight Licensing Solutions, Inc. and Artlist, Inc. Renew Multi-Year “The Dog and Friends” Licensing Agreement (5/20/13)

NEW YORK--(BUSINESS WIRE)--4Licensing Corporation (OTC Link: FOUR) – 4sight Licensing Solutions, Inc. (“4sight”), a wholly-owned subsidiary of 4Licensing Corporation, and Artlist, Inc. announce that they have signed a multi-year agreement for 4sight to continue to serve as the sole and exclusive merchandise and licensing agent for “The Dog and Friends” properties worldwide, outside of Asian territories.

“We are looking forward to the continuation of our successful partnership with the reorganized 4sight company,” said Artlist’s Shuji Kishihara. “Thanks to our alliance with 4sight over the past 10 years, the Artlist Collection brand, which originated in Japan, has prospered all over the world. Our belief that this brand has helped to bring smiles and happiness to the world for so many years brings us a great amount of pleasure,” added Mr. Kishihara.

Launched in 2000 as a collection of calendars and postcards, The Dog is a highly successful puppy photography franchise that features art photography using a fish-eye lens and unique angles to create ‘strange ratio’ images. These distinct images took over store shelves and became an instant hit with collectible plush toys, apparel, stationery, and much more. The images have universal appeal largely due to their adorable “awww” factor and the brand has become evergreen, timeless because the images translate so well to so many products…products that appeal to a wide range of consumers from children to adults, and to the pet industry. In addition to The Dog, the Artlist Collection includes The Cat and The Pig, and more recently, The Rabbit, The Duck and The Hamster. Products are customized and sold online, via mass retailers and specialty stores.

"The Artlist Collection franchise has performed very well over the past decade and we are honored to continue our representation of “The Dog and Friends,” said Bruce R. Foster, Interim CEO of 4Licensing Corporation. "The enormous visual appeal of the images that are the essence of “The Dog and Friends” collection make it a great proposition for licensing, and we intend to build on the brand’s record of success going forward.”

4Licensing Corporation (4LC) is a licensing company specializing in youth-oriented markets and specialty brands. Through its subsidiaries, 4LC licenses merchandising rights to popular children’s television series, properties and product concepts; builds brands through licensing; develops ideas and concepts for licensing; and has begun to forge new licensing relationships in the sports licensing industry and in developing private label goods to be sold at retail or directly to consumers.

Artlist, Inc. was founded in 2002 and has offices in Japan and the United States. At their headquarters in Japan, the Artlist “house” photographer continues to take pictures of animals daily. Artlist is the licensor of The Dog and Friends, produces animal calendars, and provides animal photo stock services. Through an extensive global partner network, our business has developed and become successful worldwide. For further information, please visit the company’s website at www.artlistinternational.com.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the 4LC’s control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the company's properties and other factors could cause actual results to differ materially from 4LC’s expectations.

Contacts

INVESTOR
Lynda Pandolfo
4Licensing Corporation
(646) 822-4208
lpandolfo@4LicensingCorp.com

http://www.businesswire.com/news/home/20130520005972/en/4sight-Licensing-Solutions-Artlist-Renew-Multi-Year-%E2%80%9CThe

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