iEntertainment Network (IENT)

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Complete bio on Danny Hammett, IENT CEO



Danny Hammett's Overview
Current: COO / President at iEntertainment Network
Past: COO / Partner at Mastiff Games LLC
CEO / FOUNDER at HEADGAMES MOBILE
President / CEO at True Hero Simulation LLC / Divergent Entertainment INC

Education: California Polytechnic State University-San Luis Obispo

Danny Hammett's Summary

As a veteran C level Executive with over 20+ years in Consumer Products and Entertainment Software.

Veteran skills in Social Media design, F2P, ONLINE Monetezation and IOS, Android, Console and retail product development, Sales, Marketing and strategic planning.

Highly experienced interaction with all e-commerce and CPG and across all phases of execution.

With both past executive officer positions of public companies to entrepenuerial design startups. I bring a deep sense of team building, leadership and creative drive no matter the challenge, whether improving operating income to streamlining efficiency's in staff and org from 10 person team to 1000 .. a proven and documented resume of success for almost 3 decades.

My goals now in both my professional and personal life are to bring positive influence, guidance and leadership.

I bring the experience, energy, integrity and character to any team and a deep sense of commitment no matter the mission, but most importantly the proven track record and ability to create the strategy to achieve and execute the goal desired.

I believe we are facing a new world with more opportunity than we have ever seen, more dynamic content challenges and a globe as our slate and we the leaders of today have the ability to shape the future more than ever before in our time.

I endevour to create content and deliver it to today's consumer the way they desire it, now, and when and wherever they want it, with identities / brand, and qualities that allow consumption at large levels.

The future is what you make it, but you must go and take your future, I am proud of what I've accomplished in my career but even more excited about whats coming next ...


Specialties
Social Media, Online Gaming, F2P, Sales & Mkt,Creative, Finance, M&A, Design and Prod, Ops, P&L Mgmt & responsibility from 5M-4B, Exec Public Corp. and BOD Expert, IP / Licensing, FORTUNE 1000 level experience thru to start-up creation. Exec leadership with hands on style, International and global operations experience for 20+ years operations, Finance and Org design, well versed in eval and org design for M&A as well integration of uniquely diverse entities.

Danny Hammett's Experience
COO / President - iEntertainment Network
Public Company; 11-50 employees; IENT; Computer Games industry
January 2013 – Present (4 months) Raleigh-Durham, North Carolina Area

iEntertainment Network has a long and storied history of innovation and loyal customer base in Online gaming.

We will in 2013 bring new and exciting content to the network via Leading Brand Sponsors and products as well Celebrity and Outdoor Network stars.

With a trending market swiftly growing in ONLINE MEDIA, we will bring the world of OUTDOORS and Extreme SPORTS to the screen of every device available including IOS, ANDROID, PC , CONSOLE and Online streaming delivery ..

COO / Partner - Mastiff Games LLC
Privately Held; 1-10 employees; Computer Games industry
December 2009 – December 2012 (3 years 1 month) San Francisco Bay Area

"I am more excited as I approach 2013 and beyond in the market than I've ever been in my career!"

Experienced in SOCIAL MEDIA based GAMES, F2P, Micro-transactional, BROWSER-BASED, Client, DLC, Mobile or Traditional retail boxed products, I have become quickly a seasoned veteran in these product executables over the last three + years.

From product design, creation, development and monetization through to API integration and beyond the latest products released and in studio development have been driven by my executive leadership and will engage not only traditional consumer but drive new and emerging markets by my unique design experience.

I am proud to be able to have met the challenges faced by the paradigm shift in consumer traits and purchasing by not only understanding the pathway to success in today's multi-platform retail commerce but in designing and executing strategies that produce for both publisher and consumer.

Well versed in ALL PLATFORMS of development as well Sales and Marketing for IOS, ANDROID, CONSOLE, and of course FB, BROWSER AND CLIENT BASED products.

Mastiff has released under my leadership or in development across all these and the future is even more exciting as we move to the holiday season this year.

Soon to be released,,,,,

Designed and created by the original OUTDOOR AND EXTREME games founder of HeadGames, as well Partnering with OVER 100 OF THE LARGEST OUTDOOR BRANDS from Remington to Zebco and Realtree , Ted Nugent, play with Swamp People' and the hottest new show on TV A&E " Duck Dynasty's stars... just to name a few ...

I will launch shortly the anticipated F2P ( free to play ) game GO to ALL the OUTDOOR enthusiasts thru their favorite brands websites, at ALL the MAJOR retailers in the world and thru our direct to consumer promotions in all our partner brands products sold across all forms of retail outlets.

IGN Newswire ) " BANDFUSE " Rock Legends with Slash ,
Partners REALTA AND RELATIVITY MEDIA.

CEO / FOUNDER: HEADGAMES MOBILE

May 2006 – November 2009 (3 years 7 months)

As founder of his Third startup to be acquired by public entity, True Hero Simulation LLC was Danny's latest software Co to come from personal experience and a desire to fill a void within the training verticals of the Healthcare and Emergency Response Industries.

PC and MID Based training sim with updatable curriculum, our mission is to improve via " realtime feedback " our first responders and to save lives by increasing readiness with simulation training.

HeadGamesMobile is devoted to Brand supported Mobile Games and Applications for TODAYS FULL ARRAY of Smart Phones, including Android, RiM and of course iPhone& iTouch Andro

President / CEO
True Hero Simulation LLC / Divergent Entertainment INC

April 2005 – November 2009 (4 years 8 months)

HealthCare, Security & First Responder Simulation Training Software

Mobile, PC and Handheld content, subscription based training with updateable Medicare / Medicade/ AHIMA, JC and collegiate curriculum.
SVP

Vivendi Universal - Public Company; 10,001+ employees; VIV- FR; Entertainment industry
December 2004 – April 2006 (1 year 5 months)

Created Newline Casual /Valueline Division, Managed Partner Publishing Group and was responsible for successful brands transition into Console platforms within casual gaming. 180M+
Was responsible for integration of UNIVERSAL catalog, Studio functions and 100M + PPG publishers.
All business functions reporting thru Danny to President.
Liason to all major movie and music studios.
Blizzard was aquired shortly after my departure.

I am proud to have been an executive officer of the two companies that thru the merger have become the dominant player in entertainment software WORLD WIDE.
Activision/ Blizzard

I was a key member as President, EVP AND SVP in both orgs and helped lead, build and sell the vision to both vendors and the mass market consumer!

President, ACTIVISION Value / Executive Vice President, ACTIVISION - Public Company; 5001-10,000 employees; ATVI; Computer Games industry

May 1997 – October 2003 (6 years 6 months) Greater Minneapolis-St. Paul Area, Los Angeles CA, New York City NY

As Executive Officer of ATVI ( NASDAQ ) as well the creator of Activision Value and Partner Publishing Distribution Division. Responsible for the merger of EXPERT, HeadGames and Elsenore Multimedia as well internal studios of ATVI and creation of a Partner Publishing Group and new distribution division into the ATVI Value Publishing Group, Activision Minneapolis generating over 500m in revenue.

I have personally created such noted brands as Cabelas Big Game Hunter, the EXtreme Sports Series, precurser to the HO Pro SERIES athletes, Tony Hawk, Matt Hoffman, Sean Murray as well MUCH MORE. Integral in securing the partnerships with Major Movie studios and IP to include Marvel, Disney, Dreamworks, Pixar just to name a few, and known for unique fleet of foot design capabilities to bring social news and activities to the interactive screen and capatilize where possible.

Managed the robust catalog of ATVI IP and published over 2000+ sucessful products over my tenure. To note ..Cabela's BIG GAME HUNTER Franchise alone has generated over 2B in sales since its creation and is the longest standing IP and Brand in the ATVI LIBRARY.

Personal sales numbers in my career reach well beyond 20B and the tangible revenue accredited continues to this day.

Founder / CEO - HeadGames Publishing
February 1994 – May 1997 (3 years 4 months)

Founder, President and CEO of the original branded Software company. Headgames was funded, created, designed and operated from it's inception to it's acquisition by ACTIVISION in 1996 by Danny Hammett.

Sales, Development, Marketing, Licensing, Finance and Design of the first " Branded " consumer entertainment software products in the world.

Until We did it with HEADGAMES, no one had previously melded BRAND properties with INTERACTIVE games and or simulation and utilized the advantages that came with designing GAMES around ICONIC brands like ZEBCO, CROSSMAN, MOUNTAIN DEW, REMINGTON ETC ETC.

I sold HEADGAMES to ATVI and post acquisition, used the economy of scale to expand the categories that could be exploited and within 12 months had over 100+ Brands exclusive rights across every major activity and genre.

With over 20B in sales and games still on the shelf today, HeadGames remains the Grandaddy of branded consumer software for the mass consumer!
Danny Hammett's Skills & Expertise

Executive Management
Sales & Marketing Leadership
Mergers
Creative Services
Operations Management
Strategic Planning
Start-ups
Studio
Full P&L Responsibility
Analytics
Risk Assessment
Organizational Design
Team Building
Team Management
International Sales
International Relations
Graphic Design
Governance
Project Governance
Consumer Products

Danny Hammett's Education
California Polytechnic State University-San Luis Obispo
BS, Economics - 1980 – 1984

Activities and Societies: All American 81" 82" Varsity Wrestling

Interests:
Danny is interested in engaging and dynamic challenges. Working hard, building and leading teams to achieving goals that others feel are beyond reach. Creating products which can and do make a difference in others lives.

Groups and Associations:
USTA, GDC, Cal Poly Alum, skiing, diving, travel and spending time with family and his nephews! VA, Combat Veterans Volunteer Assoc, MLB go beyond.

AAA - - The Games Industry (People in Games)
Activision Alumni Community
Advertising & Video for Marketing Executives
Billionaires and Millionaires Network
CAREERS IN GAMES ( Thousands of Games Industry Professionals in One place )
Careers In Games - Executives and Management
Casual Games
Characters Engage (animation, games, toys, children's publishing, comics, licensing, greeting card)
Digital Gaming Professionals
Electronic Entertainment Industry Network
Executive Suite
Free 2 Play Assembly
Game Based Learning
Game Delivery Network Professionals
Game Developers
[img][/img]Game Developers Conference®
Gaming Heads
International Game Developers Association Members
International Licensing Industry Merchandisers' Association (LIMA)
Level Up! Opportunities for games people.
Licensing, Merchandising & Brand Management
Online Games Developers
Social Game Developers
The SCA Society
Video Game Professionals
Video Gaming Industry Executives
VideoGame Professionals
World Gaming Executives

Honors and Awards:

Entrepreneur of the YEAR 1998, GQ Honorable mention 1999

Software Association, Best Of Show: CES 1996, 97, 98

"A' List 7 time recepient PC GAMER magazine.

Div II ALL AMERICAN: 1981, 1982, Team Captain
All EBAL 1978, 1979, 1980 4 Sport Letterman & Captain