Be Active Holdings, Inc. (fka JALA)

[J.T. The DD King]

STICKY THIS DD- HERE IS THE LOW-DOWN ON JALA

I believe my research contained herein to show how history may be repeating itself. Back in 1999 Marc Wexler and Saverio Pugliese started Silhoutte Ice Cream company pretty much out of the car and back room turning it into Skinny Cow Ice Cream.

My research indicates Marc and Sam busted their butts for about 10 years building this brand then caught the eye of a very powerful and rich Zeev Vurembrand.
Mr Zeev Vurembrand is a billionaire with his hands in every sector including but not limited to grocery stores to the tune of 211 of them.
http://mayafiles.tase.co.il/RPdf/327001-328000/P327762-00.pdf
http://www.insideview.com/directory/alon-holdings-blue-square-israel-ltd

I believe one of the key factors in this deal is Mr. Vurembrand is directly connected to Zeev Kalimi which are connected to Skinny Cow Ice Cream back when Marc Wexler and Saverio Pugliese owned the company
Mr. Zeev Kalimi is or was the CEO of Nestle in Israel
http://www.ynetnews.com/articles/0,7340,L-4090566,00.html

In addition both Zeev Kalimi and Zeev Vurembrand worked for:
Alon Holdings Blue Square - Israel Ltd & Mega Retail Ltd
http://tuixachhanghieushy.blogspot.com/2012/08/vurembrand-bop-nu-are-going-to-merely

Mega Retail Ltd and Silhoutte Ice Cream /Skinny Cow all share the telephone number 212-244-7477 so putting all of them together in a basket wasn’t difficult.
https://www.google.com/search?num=50&hl=en&site=&source=hp&q=212-244-7477+&oq=212-244-7477+&gs_l=hp.12...1199.1199.0.2737.1.1.0.0.0.0.110.110.0j1.1.0.les%3B..0.0...1c.1.6.hp.2eN8hLo4rr4

I believe, and this is only my opinion based on my research that Marc Wexler and Saverio Pugliese built Skinny Cow brand, hit a plateau because getting shelf space is near impossible in grocery stores. Zeev Vurembrand came in because of his obvious in influence by owning 211 grocery stores, took a piece of the action, got doors opened by getting Skinny Cow into grocery stores then they all made more money that I can count by taking SIHB from $.05 to $84.

It’s my contention Vurembrand has obvious connections with Nestle through Zeev Kamili and now that the non-compete clause has allegedly expired this group has been planning for the past few years to do this again. We have the same grope of people doing the exact same thing with the same product.-> http://www.siliconinvestor.com/subject.aspx?subjectid=52838

As far as I'm concerned this is no small scale pump & dump with the names & the power connected here. These are the people to do another $70 million dollar JALA deal, not a piddly $7 million dollar pump & dump. There are no promoters tied to this security now, or with SIHB because they didn't need to be. The only pump and dump connections are the one's traders have fabricated. Their law team is top notch, the CPA is clean as a whistle and they used Sichenzia Ross Friedman Ference LLP which are again, a top notch law firm not usually associated with a promotion stock company.

Silhouette Brands, Inc. History
Company Perspectives:
Silhoutte Brands is devoted to satisfying the desires of health conscious consumers by providing them with the best tasting, guilt-free alternatives available in the entire ice cream industry. We are dedicated to manufacturing the finest low-fat and fat-free ice cream items.
Key Dates:
1992: Saverio Pugliese and Marc Wexler establish an ice cream business.
1994: Silhouette Brands incorporates; ice cream sandwich item is launched.
1998: A co-packing agreement is signed with Mr. Cookie Face.
2001: A distribution agreement signed with Wal-Mart Supercenters.
2001 May: Silhouette Brands, Inc. Announces Record Revenues for the First Quarter of 2001.
2001 Aug: Silhouette Brands, Inc. Announces Record Second Quarter Revenues.
2002: Sundae cups and fudge bars are introduced.
2003 Nov: Silhouette Brands, Inc. Splits Common Stock 4-for-1 Through Three Share Stock Dividend,
2004 Jul: Dreyer's Grand Ice Cream Completes Acquisition of Silhouette Brands, Inc.
2006 Jan: Nestlé Finalizes Acquisition of Dreyer's

Company History:
Silhouette Brands, Inc., is a Matawan, New Jersey-based manufacturer of fat-free novelty ice cream products sold under the "Skinny Cow" logo. The company's flagship product is its low-fat, ice cream sandwich, the only hand-made sandwich in the industry. According to Silhouette, hand-made ice cream offers better flavor retention because of its ability to be soft-served at higher temperatures. In addition, Silhouette offers Bongo bars, no-fat ice cream dipped in chocolate and served on a stick, low-fat and fat-free sundae cups, and fat-free fudge bars. Distributed by Dreyers Grade Ice Cream, Skinny Cow items are found in all 50 states and are available through some 150 supermarket chains in more than 18,000 stores.

Early 1990s Origins
Prior to devoting themselves to the low-fat ice cream business, co-founders Saverio Pugliese and Marc Wexler were involved in beer distribution and in the course of business came to know one another. Aside from beer, Pugliese also became involved in the low-calorie ice cream business, establishing a short-lived venture selling a product in the metropolitan New York market called Slender Delight. In the early 1990s, Pugliese attended a food show where he sampled a low-fat, low-calorie soft serve ice cream that he liked a great deal and became convinced that there was a market for it, despite the fact that years of disappointing diet ice creams and frozen yogurts had disenchanted a large number of consumers and crippled the category. At first, he arranged to go into business with the formulator of the mix but soon carried on alone with nothing more than the basic formula and belief in the product. He then went to Horseman Dairies in Queens, New York, to refine his soft serve recipe. Several months later, he and Wexler became closer friends after attending the Kentucky Derby together. Wexler shared Pugliese's enthusiasm over the ice cream mix, and in 1992 the two men agreed to quit their jobs and go into the ice cream business full time. They scraped together $30,000 in funding, borrowing from banks as well as relatives, and began operating out of Wexler's Matawan home.

At first, Pugliese and Wexler's plan was to sell their soft-serve mix to ice cream and frozen yogurt shops, using the Silhouette brand name that the two men agreed upon. (For a graphic, they came up with a figurine that according to Pugliese looked like an "alien.") Borrowing a van from Pugliese's mother, the partners loaded up gallons of their mix and began to make cold calls at shops in the resort towns of the New Jersey Shore. The soft serve proved popular, and they slowly built up a solid base of customers in New Jersey and the New York metropolitan area. Nevertheless, the two men were still barely able to make a living. In order to expand beyond low-volume, mom-and-pop stores, they decided to develop and market a low-fat, low-calorie ice cream sandwich using their soft serve as a base.

Through one of Wexler's contacts from his previous job, they were introduced to a small factory located in the Greenpoint section of Brooklyn that specialized in novelty ice cream products. Wexler and Pugliese, through trial and error and numerous taste tests, settled on the right combination of soft serve and low-fat chocolate wafers. Once satisfied that they had a good product to sell, they produced a supply of ice cream sandwiches, which at first they called The Silhouette Diet Ice Cream Sandwich, and once again loaded up Mrs. Pugliese's van, packed with dry ice, and began to make cold calls to delis and bodegas in the Upper West Side of Manhattan. Their pitch was simple: buy one case (six packages, with six sandwiches in each package), get one case free, no money up front, and the partners would return in a week to see if the items had sold. Invariably, the sandwiches did sell and the stores reordered.
Silhouette Brands Incorporated in 1994.

In conjunction with the launch of a new product, in January 1994 Silhouette Brands was incorporated in the State of Delaware, with Wexler serving as Chairman and Secretary and Pugliese as President and Director. Judging by how well the ice cream sandwich sold despite the lack of any promotion, Wexler and Pugliese knew they had a terrific product, but they were still relegated to selling to mom-and-pop outlets. From their days selling beer, they knew that the key was to gain entry into supermarkets. Sihouette's first major break in entering grocery channels came through a cousin of Pugliese who held a secretarial position with the Mel Weitz Food Towns 16-store, Long Island supermarket chain. She was able to arrange an appointment with the buyer, John Rowan, who was won over by the partners' offer of four cases for the price of two. According to Pugliese, he and Wexler made their first delivery of Skinny Cow sandwiches to a Mel Weitz store in his mother's beat-up van and were immediately intimidated by all the trucks of the major ice cream companies, a feeling only exacerbated when the sliding door of the van immediately fell off. Nevertheless, they made their initial delivery and took up as much shelf space as possible, much to the annoyance of the store manager. They may have lacked experience in the ways of supermarket distribution, yet three days later they were summoned to replenish the freezer case. Again, without promotion of any kind, in store or out, the sandwiches found eager consumers and were sold out.

While continuing to sell soft serve mix to yogurt and ice cream stores, Silhouette marketed its ice cream sandwiches for approximately two years before creating a logo to replace its crude "alien" graphic. The partners brainstormed for some time in search of a catchy name, and it was Wexler who was credited with coming up with the Skinny Cow name. In finding an appropriate graphic, the partners reworked its earlier figurine idea, which now turned into a thin cow wearing a bikini. It was ultimately refined into the company's current logo featuring a cow standing in a model's pose. During this same period of time, Silhouette was also able to gain entry into Key Food supermarket chains in Queens and Shop Rites and Dagastino's in the New York metropolitan area, as well as Food Towns in the southern part of New Jersey. When the company reached the point that it was selling more cases of sandwiches a week than Wexler and Pugliese could deliver in their aging van, it had to find an alternate means of distribution. Mattus Ice Cream took on the product and began placing Skinny Cow in a number of other New York metropolitan grocery chains: Waldbaums, A&P, Gristedes, and Associated. The number of cases sold each week grew to 500. A significant reason for the growth of the company was due to members of Weight Watchers who spread the word about Skinny Cow sandwiches, a two-point snack on the organization's point-counting diet system. The product developed a cult-like following among their dieters, creating word-of-mouth advertising that retailers can only dream about. To meet the growing demand for its products, Silhouette opened a small factory in Greenpoint.

The next major step in the development of Silhouette and expansion beyond the New York Metropolitan market was the move to a new distributor, Dreyer's Grand Ice Cream, Inc., one of America's top ice cream manufacturers and distributors. The switch to Dreyer's was not without consequence, as Silhouette was forced to pay a reslotting fee with a number of accounts in order to secure space in grocers' freezer cases. The resulting increase in sales, however, more than covered these initial costs. Sales immediately jumped from 500 cases a week to 2000 and in a short period of time increased to 10,000. In the meantime, Silhouette was entering new markets at a steady rate, carried by major supermarket chains around the country: Randalls in Texas, Farm Fresh in Virginia, and Jewel in Chicago. According to Pugliese, Dreyers was somewhat reluctant at first to aggressively push Skinny Cow into many of these markets and required some prompting from Silhouette's founders. The Weight Watcher's phenomenon continued to grow, fueled to a large degree by Internet discussion boards where Skinny Cow ice cream sandwiches were praised and all but revered. As Silhouette continued to add new customers at an accelerating clip, Dreyers became equally enthusiastic about expanding into new markets. Because its growth outstripped the production capacity of its Brooklyn plant, Silhouette entered into a co-packing arrangement in 1998 with Mr. Cookie Face, Inc., a Lakewood, New Jersey, maker of ice cream novelties that operated a state-of-the-art manufacturing plant. Silhouette's sandwiches were hand served, its Bongo bars hand dipped, and both hand packed by the manufacturer. Quality was maintained by weekly product tests conducted by Mr. Cookie Face personnel.

Annual sales grew from $600,000 in fiscal 1997 to $1.8 million in 1999 and more than $5.5 million in 2000. In the meantime, family members who had lent money to Wexler and Pugliese were repaid, a fact that Wexler told Newark's The Star Ledger he was especially proud of. To help support the growth of the business, Silhouette next began to develop a varied line of ice cream sandwiches, adding such traditional flavors as chocolate and strawberry, as well as coffee, mint, and chocolate-peanut. In 2000, Silhouette began to test market in New York a caramel flavored sandwich, "Dulce De Leche." It also offered combination packs of chocolate and vanilla ice cream sandwiches, vanilla and coffee, vanilla and strawberry, and vanilla and mint. In addition, Silhouette developed and introduced entirely new ice cream novelty products. The first was the Bongo ice cream bar, launched in 1998, which came in two versions: vanilla ice cream dipped in reduced-fat milk chocolate and chocolate ice cream dipped in reduced-fat dark chocolate. The item was packaged three to a box. Bongo bars were so successful that in fiscal 1999 it accounted for roughly 28 percent of Silhouette's total sales.

Wal-Mart Distribution Deal in Early 2000s
In 2000, Silhouette entered into distribution deals with a number of major American supermarket chains, including Eagle Food Centers, Genuardi's Family Markets, H-E-Butt Grocery Co., and Stop & Shop Supermarkets. By the end of the year, Skinny Cow products were sold in over 3,500 stores, and of that number some 2,100 were locations added in the year 2000 alone. In July 2001, the company announced its most important distribution agreement when it was authorized to sell its ice cream sandwiches to nearly 1,000 Wal-Mart Supercenters located throughout the country. Two months later, Dreyers was able to take Silhouette in depth into the Seattle market, gaining access to 115 Safeways, 79 QFC stores, 25 Brown and Cole Locations, and 21 Haggen stores. The year-end results for fiscal 2001 reflected Silhouette's rapid growth, with revenues increasing from $5.5 million in 2000 to more than $27.7 million in 2001, while net income increased from $129,218 to $433,658. Less successful during this period was the company's attempt to license its name for a store in Rockville Centre, named the "Silhouette Café," with Wexler and Pugliese each owning a 25 percent stake in the business. The concept did not work and the store soon closed.

By the start of 2001, Silhouette's Skinny Cow products were found in 18,000 stores located throughout all 50 states, which represented a quantum leap over the 3,500 stores that distributed Silhouette just two years earlier. In spring 2002, the company launched two new products to further stimulate sales, which were already growing at an impressive rate. One was a four-ounce, fat-free ice cream chocolate fudge bar. The other was a five-ounce sundae cup, which came in low fat and fat free varieties and two flavors: vanilla ice cream with strawberry topping or chocolate ice cream with a chocolate fudge topping. Business was so good for Silhouette in 2002, in the midst of a troubled economy, that sales more than doubled over the previous year, reaching $65 million. The company was now shipping 60,000 to 65,000 cases of its products each week. Moreover, the cases now carried twelve units instead of six, further emphasizing the company's rapid growth since the mid-1990s, when reaching weekly sales of 2,000 cases containing six units represented a major milestone.

Silhouette played a significant role in revitalizing the low-calorie, low-fat category of novelty ice cream products, which had suffered from years of poor tasting items on the market. Now larger, well financed companies were entering the sector with better products, poised to provide Silhouette with stiff competition. According to Dairy Foods, the frozen novelties category offered the greatest opportunity for growth in the frozen dessert market, worth in excess of $20 billion each year, of which 25 percent consisted of frozen novelties. With a solid brand and a strong presence in the marketplace, Silhouette appeared well positioned to continue its impressive growth. Innovation was the key to the future of the category, and the company was pursuing a number of new ideas. In 2003, it introduced single-pack ice cream sandwiches and single-pack fudge bars in the Walgreen's drug store chain. It was also looking to roll out a fat-free Cookies and Cream ice cream bar. From its early years, Silhouette had sold shirts, but now on its Web site it began to market other Skinny Cow branded merchandise, such as bags and coffee mugs. It was the development of new frozen novelty items, however, that would be the key to future growth. In an April 2003 interview, Pugliese talked about the possibility of a Skinny Cow milk shake but was reluctant to talk about any other products in the pipeline.

Quote:Silhouette Brands, Inc. Announces Record Revenues for the First Quarter of 2001
May 31, 2001
Silhouette Brands, Inc. (Pink Sheets: SIHB) today announced a 274% increase in year over year revenues for the quarter ending March 31, 2001. For the quarter, the Company reported revenues of $3,178,805 compared with $848,205 for the same quarter last year. Net income for this quarter was $376,278 for common shareholders or $0.13 per common share (basic and fully diluted), compared with net income of $139,124 for common shareholders or $0.05 per common share (basic and fully diluted), for the same quarter last year.


Quote:Silhouette Brands, Inc. Announces Distribution Through Nation's Leading Retailer.
MATAWAN, N.J., June 20 /PRNewswire/ -- Silhouette Brands, Inc. (Pink Sheets: SIHB) announced today it has been authorized to distribute its flagship ice cream sandwich to Wal-Mart Supercenters. The Company's ice cream sandwich is low-fat and low calorie, and is sold under its Skinny Cow(R) logo. Wal-Mart (NYSE: WMT), the nation's leading retailer, has more than 970 Supercenter locations throughout the United States.

Quote:Silhouette recently announced a 274% increase in year over year revenues for the quarter ending March 31, 2001 and reported record revenues (unaudited) of $3,178,805 for the quarter.
Silhouette Brands, Inc. is the manufacturer of low-fat and low calories ice cream products under the Skinny Cow(R) logo. The Company's ice cream sandwiches and Bongo bars, sold in a variety of flavors, are retailed in major supermarkets throughout the country. For further information on the Company and its products, visit its web site: www.skinnycow.com


Quote:Silhouette Brands, Inc. Announces Record Second Quarter Revenues.
MATAWAN, N.J., Aug. 8 /PRNewswire/ --
Silhouette Brands, Inc. (Pink Sheets: SIHB) today announced record revenues (unaudited) for its second quarter ended June 30, 2001. For the three month period ended June 30, 2001, the Company reported revenues of $8,341,263, representing a 456% increase over revenues of $1,499,989 for the comparable quarter last year, and 262% sequential increase over its first quarter of 2001. After tax net income for the quarter was $302,442, or $0.10 per share for common shareholders (basic and fully diluted). For the six month period ended June 30, 2001, the Company reported revenues of $11,520,068, an increase of 490% over the comparable period in 2000, and after tax net income of $678,720, or $0.23 per share for common shareholders (basic and fully diluted), a 305% increase over its fiscal 2000 performance.

"We continue to substantially increase the diet-conscious consumer's interest in our ice cream products as evidenced by our substantial growth in revenues this quarter," said Marc Wexler, Chairman and CEO of Silhouette Brands. He also stated, "We anticipate that this interest will continue and accelerate throughout the year as distribution agreements with Wal-Mart Supercenters, as previously reported, and other leading retailers reach full saturation."

Mr. Wexler and Sam Pugliese, President of Silhouette Brands, discuss the company's results in an interview with CEOcast, Inc., a leading financial portal. The interview is currently available in audio format at www.ceocast.com and will shortly be available in text.
Silhouette Brands, Inc. is the manufacturer of low-fat and low calories ice cream products under the Skinny Cow(R) logo. The Company's ice cream sandwiches and Bongo bars, sold in a variety of flavors, are retailed in major supermarkets throughout the country. For further information on the Company and its products, visit its web site: www.skinnycow.com.

Quote:Silhouette Brands, Inc. Splits Common Stock 4-for-1 Through Three Share Stock Dividend, Amends Preferred Stock Terms and Splits Preferred Stock 2-for-1 Through One Share Stock Dividend.NEW YORK--(BUSINESS WIRE)--Nov. 25, 2003
Silhouette Brands, Inc. (the "Company") (SIHB.PK) has declared a four-for-one stock split of its Common Stock, $0.0001 par value (the "Common Stock"), with a record date of December 3, 2003 (the "Record Date") and a payment date of December 4, 2003. The split was effected by declaring a stock dividend, to the holders of Common Stock on the Record Date, of three shares of Common Stock for each share of Common Stock outstanding on the Record Date. Following the stock dividend, there will be 12,822,776 shares of Common Stock outstanding. The Company also amended its certificate of incorporation to increase the number of authorized shares of Common Stock to 40,000,000.


Quote:Silhouette Stockholders Demand Sale of Company.
NEW YORK, Feb. 24 /PRNewswire/ -- Sapphire Partners LLC, a master fund for Jemmco Capital Corporation, owns 300,000 shares, and accounts affiliated with Apex Capital, LLC (the "Investors") own 260,000 shares, of common stock of Silhouette Brands, Inc. (the "Company") (SIHB.PK) respectively, representing an aggregate of approximately 4.75% of the Company's outstanding shares.

Quote:Silhouette Brands Launches New Skinny Carb(R) Low-Carbohydrate Ice Cream Sandwiches.
First Quarter Sales for New Skinny Carb(R) Chocolate Peanut Butter Bars and New Skinny Carb(R) Vanilla Caramel Pecan Bars Exceed Expectations
Silhouette Brands (Pink Sheets: SIHB.PK), whose Skinny Cow(R) vanilla ice cream sandwiches are the #1 selling frozen novelty product in New York City, San Francisco, and other metropolitan areas throughout the United States, announced the launch of its a new Skinny Carb(R) low-carbohydrate ice cream sandwiches that have roughly 70% fewer digestible grams of carbohydrates than other ice cream sandwiches and net 7 grams of total carbs per sandwich. The product, sold in a 4-pack, comes in vanilla and chocolate flavors. Distribution of Skinny Carb(R) Ice Cream sandwiches began May 1st in New England, Metro New York, Chicago, Texas, and will soon be available in northern and southern California. Silhouette's Skinny Carb(R) ice cream sandwiches will also start selling in Wal-Mart across the United States in June.

Quote:Dreyer's Grand Ice Cream to Acquire Silhouette Brands, Inc.
OAKLAND, Calif. -- Dreyer's Grand Ice Cream Holdings, Inc. ("Dreyer's Holdings") (NNM:DRYR), and Silhouette Brands, Inc. ("Silhouette Brands" or "Silhouette") (Pink Sheets:SIHB) announced today that Silhouette Brands and Dreyer's Grand Ice Cream, Inc. ("Dreyer's") have entered into an agreement for Dreyer's to acquire Silhouette Brands, whose product line consists of frozen ice cream snack products.
Dreyer's and Silhouette Brands have executed a definitive agreement whereby each share of common stock of Silhouette Brands will be converted into the right to receive approximately $4.76 in cash and each share of preferred stock of Silhouette Brands will be converted into the right to receive approximately $6.56 in cash. Following the closing of the transaction, notification of the transaction and information concerning the price paid for Silhouette Brands' stock and statutory appraisal rights will be sent to all stockholders of Silhouette Brands. The transaction has been approved by the boards of directors of both Silhouette Brands and Dreyer's Holdings and the holders of a majority of the outstanding stock of Silhouette Brands.

Quote:Dreyer's Grand Ice Cream Completes Acquisition of Silhouette Brands, Inc.
OAKLAND, Calif. -- Dreyer's Grand Ice Cream Holdings, Inc. (NASDAQ:DRYR), and Silhouette Brands, Inc. ("Silhouette Brands" or "Silhouette") (Pink Sheets:SIHB) announced that Dreyer's Grand Ice Cream, Inc. ("Dreyer's") has completed the acquisition of Silhouette Brands, as described in our previous press release.

Quote:Zeev Kamili Dreyer's Grand Ice Cream Holdings, Inc. (Dreyer's) (NASDAQ:DRYR) and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured and distributed by Dreyer's in the United States include Grand, Grand Light(R), Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Butterfinger(R), Baby Ruth(R), Toll House(R), Carnation(R), Push-Up(R), Dole(R), Homemade and Starbucks(R). The Company's premium products are marketed under the Dreyer's brand name throughout the western states and Texas, and under the Edy's(R) name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand to the Caribbean and South America. For more information on the Company, please visit www.dreyersinc.com.

Quote:Nestlé Finalizes Acquisition of Dreyer's
17-Jan-06
It's all over but the shouting. Dreyer s Ice Cream finalized its merger with Nestlé Ice Holdings Jan. 17, following the expiration of the latter company's deadline for shareholders to sell their Class A stock back to the company.
Nestlé Ice, a subsidiary of Nestlé holdings, which is in turn a subsidiary of Swiss conglomerate Nestlé S.A., had inked a deal to acquire Dreyer's nearly four years ago, but the merger was
held up by antitrust challenges that led to a 2003 settlement calling for divestiture of Dreyer's Dreamery, Godiva and Whole Fruit brands.
During the "put period," which expired on Jan. 13, Dreyer s offered a cash payment of US$83.10 per Class A Share. According to reports, an aggregate of 30,518,885 Class A Shares properly
exercised the Put Right. Nestle Ice Holdings, which provided funds to pay the purchase price, became the record owner of in excess of 90% of Dreyer's outstanding voting stock.



Players behind the scenes

Zeev Vurembrand http://mayafiles.tase.co.il/RPdf/327001-328000/P327762-00.pdf
Chief Executive Officer, Clalit Health Services Ltd.
AgeTotal Calculated Compensation This person is connected to 0 board members in 0 different organizations across 4 different industries.

61 --
Background*
Mr. Zeev Vurembrand has been the:
1.) Chief Executive Officer of Clalit Health Services Ltd. since October 2002.
2.) Mr. Vurembrand served as the Chief Executive Officer of Mega Retail Ltd., at Alon Holdings Blue Square - Israel Ltd. from March 2008 to January 1, 2013.
3.) He served as the President and Chief Executive Officer of Alon Holdings Blue Square Israel Ltd. since March 2008.
4.) He served as the Chief Executive Officer at Blue Square Chain Stores Property & Investments Ltd. until December 31, 2012.
5.) He served as Deputy Director General and Head of the Finance and Health Insurance Division of Clalit Health Services as well as the Head of Clalit Mushlam from 1995 to October 2002. From 1993 to 1994,
6.) He served as Vice President of Finance and Business Development of Shekem Ltd. From 1989 to 1992, he served as
7.) Deputy Chief Executive Officer in charge of finances at Automotive Industries Ltd. of the Automotive Equipment Group.
8.) Mr. Vurembrand serves as Chairman of Mor Institute for Medical Data Ltd., Shila Ltd. as well as
9.) Clalit Medical Engineering Ltd. From 1995 to October 2002, he served as the
10.) Chairman of the Board of Dikla Insurance Company Ltd. He served as a
11.) Director of Israel Discount Bank Ltd. until December 18, 2007. He served as a
12.) Director of Alon Holdings Blue Square Israel Ltd., from February 2001 to January 30, 2006. From October 2003 to December 2004,
13.) Mr. Vurembrand was an outside member of the rating committee of Midroog Ltd. From January 2005 to January 2006, he served on the
14.) Board of Directors of UBank where he was reported as a director having accounting and financial expertise.
15.) Mr. Vurembrand earned a BSc. Degree in Industrial Engineering and Management, specializing in Financial Management from Technion, Israel Institute of Technology.

Alon Holdings Blue Square - Israel Ltd. (Alon Holdings) retail company, which directly and through its subsidiaries mainly operates in Israel. The Company operates in four segments:
a.) supermarkets,
b.) non-food retail and wholesale,
c.) real estate, and commercial and
d.) fueling sites.
The Company is controlled by Alon Israel Oil Company Ltd.
As of March 31, 2012, the Company held interest in
1.) Mega Retail Ltd (Mega Retail), 78.38% interest in
2.) Dor Alon Energy In Israel (1988) Ltd. (Dor Alon), 1
3.) 100% interest in Bee Group Retail Ltd. (Bee Group),
4.) 78.22% in Blue Square Real Estate Ltd. (BSRE). As of December 31, 2011,
5.) Alon Holdings owned and operated 211 supermarkets under the brand names, Mega in Town, Mega Bool, Zol BeShefa and Eden Teva Market (Eden Teva).

Zeev Kamili
CEO at Noga Ice Cream, a subsidiary of Osem Investments Ltd (Nestle)
Mr. Zeev Kalimi serves as Chief Executive Officer at Noga Ice Cream, a subsidiary of Osem Investments Ltd. since March 15, 2011. Previously, Mr. Kalimi served as Chief Executive Officer for Mega Retail Ltd from October 1, 2007 to December 17, 2007 and as Chief Executive Officer and President for Alon Holding Blue Square Israel Ltd. from October 1, 2007 to December 17, 2007
Age: 51 CEO Since 2011
Kalimi has a Bachelors degree in Business Administration from the University of Derby and a Masters degree in Business Management from The Hebrew University in Jerusalem.
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Entity Summary
OSEM INVST INS [OSEM] is traded on Tel Aviv Stock Exchange in Israel. and employs 27 people.

Glenn Kesner
Credits:
Auracana’s Glenn Kesner has helped build some of the most successful entertainment brands. MTV, TCM, Disney, Discovery have all grown with help of Glenn’s vision and passion for great storytelling. Glenn has equally long list of advertising credits.
Awards:
• Emmy Award News & Documentary - CNN
• Broadcast Design Association Best of Show - TCM
• Broadcast Design Association & Promax - Numerous Gold
awards for On-Air Branding, Packaging, Promotions & Design

On August 7, 2012, Glenn Kesner was appointed to the board of directors of Super Light, Inc. (the “Company”) and as its President, Chief
Executive Officer, Chief Financial Officer, Secretary and Treasurer. Also on such date, Zeev Joseph Kiper and Hana (Hani) Abu resigned from all of their
positions with the Company immediately upon Mr. Kesner’s appointment. Mr. Kiper resigned from the board of directors and as President, Chief Executive
Officer and Treasurer of the Company and Ms. Abu resigned from the board of directors and as the Secretary of the Company. Mr. Kiper and Ms. Abu did
not resign due to any disagreement with the Company or its management regarding any matters relating to the Company’s operations, policies or practices.
Mr. Kesner, age 51, founded Auracana, LLC (“Auracana”) in May 2001 and has served as its president since its inception. Mr. Kesner's
responsibilities at Auracana include media, consumer, corporate, web and digital branding, marketing and content development/production. His wide-ranging
expertise has earned him over one hundred national and international awards in the fields of media and entertainment including Emmys and Promax/BDA
honors. Mr. Kesner has significant experience in branding, digital marketing, advertising and video content development and production. In 2010, Mr.
Kesner served as the President, Chief Executive Officer and sole director of FTOH Corp. (formerly listed on the Over the Counter Bulletin Board), where he
played a leadership role in the company’s management. Mr. Kesner served as the Chairman and President of Silver Horn Mining Ltd. (SILV.OTCBB)
(“Silver Horn”) from December 31, 2010 through May 3, 2011. He was appointed to the board of directors of Silver Horn on February 4, 2010 and as its
Chief Executive Officer on November 15, 2010. Mr. Kesner played a leadership role in Silver Horn’s management during