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Reeds -- >>> Reed's Inc. Announces Record Revenues of $30 Million for 2012



Press Release: Reed's, Inc


Tue, Feb 26, 2013



http://finance.yahoo.com/news/reeds-inc-announces-record-revenues-133000233.html




LOS ANGELES, CA--(Marketwire - Feb 26, 2013) - Reed's, Inc. ( NYSE MKT : REED ), maker of the top-selling sodas in natural food stores nationwide, announced today that annual revenues for 2012 increased 20% to more than $30 million.

Chris Reed, Founder, Chairman and CEO of Reed's Inc., stated, "Our Kombucha launch in 2012 continues to dominate our marketing efforts. It is not unusual for individual store sales of our Kombucha to exceed the sales of all our other products combined. We're working hard to expand these early successes to our full account base. Branded products continue fueling our expansion, growing at 20% for the fourth quarter and the early part of 2013. We expect full year 2013 to be just as strong, if not stronger for our core brands of Reed's Ginger Brews and Virgil's premium sodas.

Our private label business grew 23% for the year 2012. We have recently secured new private label contracts that will continue to fuel growth and drive incremental revenue for 2013. With the launch of new Reed's Culture Club Kombucha we have now diversified our business into three large revenue growth streams; Reed's Culture Club Kombucha, Reed's and Virgil's premium soda and private label. We are confident that our directional strategy will ensure that 2013 growth will outpace our performance in 2012."

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

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