FITX.0039.FROM THE FILING.EXTREMELY HUGE.TOP INSIDERS BUYING READ BOLD.IT IS EXTREMELY HUGE.UNREAL THE INSIDERS TO BUY AT THE PRICES THEY DID.READ THE WHOLE BOLD STUFF.
INSIDERS WERE BUYING THE CRAP OUT OF THE STOCK, PAYING VERY HIGH PREMIUMS.
Bill ChaabaN CEO purchased 5,777,216 Average cost 0.01326
Jeff ThomaS President,purchased 6,759,278 Average cost 0.01778
Item 20 Purchases of Equity Securities by the Issuer and Affiliated Purchasers.
A. In the following tabular format, provide the information specified in paragraph (B) of this Item 20 with respect to any purchase made by or on behalf of the issuer or any "Affiliated Purchaser” (as defined in paragraph (C) of this Item 20) of shares or other units of any class of the issuer's equity securities.
All common shares.
Bill Chaaban shares Purchased January 1, 2012 - September 30, 2012
# SHARES AVERAGE PRICE PAID
1,834,532 .0186
1,074,384 .0127
1,076,300 .004
1,792,000 .0137
Total shares purchased 5,777,216 Average cost 0.01326
__________________________________________________________________
Jeff Thomas shares Purchased January 1, 2012 - September 30, 2012
# SHARES AVERAGE PRICE PAID
6,759,278 .01778
Total shares purchased 6,759,278 Average cost 0.01778
CEN Key Marketing Strategies
The following are two key strategies and phases which CEN plans to penetrate the marketplace:
(1) Launch products through electronic sales media and internet and utilize high profile celebrity guests and
friends. Set up distribution to Wal-Mart type stores.
a. Internet advertising and sales
b. Industry specific magazines and articles
c. Professional athletic teams and individual endorsements
(2) Launch products through national retail distributors including Wal-Mart and Costco.
The CEN brand is marketed primarily in the mass market retail channel with additional, yet limited distribution in health food stores. Our products will be sold domestically in leading retail outlets in all 50 states as well as internationally. Ourmassmarketcustomersinclude:
a. Warehouse clubs such as Costco, Sam’s Club and BJ’s.
b. Mass merchandisers such as Wal-Mart and Target.
c. Drug stores such as Walgreens, CVS, Rite Aid and Longs.
d. Supermarkets such as Fred Meyer, Giant, Kroger, Publix, Safeway, Stop & Shop, H-E-B and Raley’s
