United Communications Partners Inc (UCPA)

[naturalborninvestor]

Re-post: Insight A/S winning Royal Caribbean

from December 2012

Automated Translation
http://www.kampanje.com/reklame/article6382037.ece

The world's second-largest cruise line, RCCL, replacing media agency. Out goes Vizeum and in comes the newcomer In Sight of Geir Kjærnes and Per Hæhre.

- We fell in In Sight of three important reasons: price, working model and consistent strategic view of the use of media. We like the way they think in terms of positioning RCCL. They think, again, leaned forward, and we are confident that this will be reflected in our forthcoming activities in the media. In Sight possess a broad and clear media skills. This seemed we RCCL is exciting and we look forward to start cooperation will commence from 1 January 2013, says the Nordic marketing manager at RCCL, Ellen Stebekk.

Thus continues RCCL picking new agencies after the company last year chose the advertising agency Saatchi & Saatchi. By that time, the idea continued to invest more in the Nordic market and with greater focus on the Mediterranean area as a destination. Last year traveled nearly five million passengers RCCL world, but both RCCL and In Sight potential in the Nordic countries is much greater.

- In Sight is a player in the rapidly evolving, and we find ourselves in a time where "speed to market" is absolutely critical for our customers. We're good at. Thus we see that our type of business, that lives by delivering results and find new and flexible solutions in a tight market may have its merits. in the future. The potential is huge, especially in the Nordic countries. We are therefore very pleased that a great player like RCCL sees the potential in investing in our organization. Cruise is a holiday experience all too few have taken advantage of because of too many preconceived ideas. To show potential travelers what cruise can represent the experiences are important, while one must demystify some attitudes that influence people to choose more traditional holiday shapes, says Geir Kjærnes to In Sight.

In Sight is the media agency which is growing fastest in the Norwegian market currently. The figures for 2011 show that the company increased gross revenue by over 800 percent compared with 2010.

- Growth is good as well in 2012. Up to 500 million, says founder and CEO Geir Kjærnæs to Campaign Magazine.