Hendrick Automotive Group to Offer SiriusXM in All Satellite Radio-Equipped Pre-Owned Vehicles
NEW YORK,Sept. 6, 2012/PRNewswire/ -- Sirius XM Radio (SIRI) and Hendrick Automotive Group today announced that customers purchasing any pre-owned vehicle with a factory-equipped satellite radio from any of the 84 Hendrick Automotive Group dealerships across the United States and through Hendrickcars.com automatically will receive a three-month SiriusXM subscription.
"I've been a SiriusXM listener for years," said Rick Hendrick, Chairman of Hendrick Automotive Group and Owner of NASCAR's Hendrick Motorsports. "I'm a big fan of E Street Radio and of course SiriusXM NASCAR Radio. So it's exciting that our dealerships and Hendrickcars.com will be able to give our pre-owned customers SiriusXM. It's a terrific service for people who love great radio content, from sports and news to music and entertainment."
"More than 6,000 dealers across the country have signed up to give their pre-owned vehicle customers a three-month SiriusXM subscription, and we are very excited to include Hendrick Automotive Group in the SiriusXM pre-owned vehicle program," said Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing and Retail Sales, SiriusXM. "We look forward to working with Hendrick Automotive Group dealerships to deliver SiriusXM's critically-acclaimed entertainment to their pre-owned vehicle customers."
Customers purchasing pre-owned vehicles with a factory-equipped satellite radio from Hendrick Automotive Group dealers will have access to commercial-free music, and premier sports, news, talk, entertainment plus traffic and weather information broadcast by SiriusXM.
SiriusXM broadcasts every NASCAR race, every IndyCar Series race and every Formula 1 race, giving motor sports fans around the country access to world-class racing on oval tracks, road course tracks and street circuits.
Franchise and independent automobile dealers interested in joining SiriusXM's pre-owned vehicle program can obtain additional information and enroll at SiriusXMPreownedTrial.com.
A full list of Hendrick Automotive Group dealerships is available at www.HendrickAuto.com. Customers also can search for vehicles equipped with SiriusXM, browse inventory and make purchases through www.Hendrickcars.com, which features more than 25,000 new and pre-owned vehicles.
For more information on SiriusXM, please visit www.siriusxm.com.
About Sirius XM Radio
Sirius XM Radio Inc. is the world's largest radio broadcaster measured by revenue and has 22.9 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S., from retailers nationwide, and online at siriusxm.com. SiriusXM programming is also available through the SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and other connected devices. SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.
About Hendrick Automotive Group
Encompassing more than 80 dealerships from the Carolinas to California, Hendrick Automotive Group is one of the largest automotive retail organizations in the United States. Headquartered in Charlotte, N.C., the company employs more than 7,500 people across 12 states. For more information, please visit HendrickAuto.com.
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